Is the Future of Direct Social?

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  • 1. Is The future of direct social?Tracy Tuten, Ph.D.
  • 2. Social Commerce Has Arrived
    ‘Social commerce is a subset of electronic commerce that involves using social media to assist in the online buying and selling of products and services’
  • 3. Social Commerce
    Brings sharing and collaborating to the online shopping experience
    Ratings & Reviews
    Recommendations & Referrals
    Social Shopping
    Social Shopping Applications
  • 4. Crowdsourced Consumer Decisions using Ratings and Reviews
  • 5. Recommendations and Referrals (aka “Like-minded shopping”)
  • 6. Social Shopping Power
  • 7. Sites & Applications
    Social bookmarks for shopping
    Snipi
    Social recommendations
    Kaboodle
    Communities
    MyItThings
    Social malls
    ShopStyle
  • 8. Or … Is the Future of Direct facebook?
    Over 500 million Facebook members
    Over 100 million access fb with mobile phones
    60 million status updates are made daily
    50% of users log in daily; 75% log in once a week
    More than 25 billion pieces of content shared monthly
    More than 1 million integrated external websites
  • 9. f-commerce
    Adding e-commerce functionality to Facebook pages
    Integrating Facebook functionality and connectivity to ecommerce sites
  • 10. Permission Marketing Facebook Style
  • 11. Direct offer to Facebook fans
  • 12. Direct response functionality
  • 13. ShopFans, Payvment, Allurent and other Apps seamlessly integrate
  • 14. Recommendation agents, friend referrals, and shop and pay --- all in fb
  • 15. The Future is Now
    Reaching people where they are (home, work, on Facebook)
    With permission
    Shopping with our purchase pals
    Simplified process
    Liking
    “Registration”
    POS integrated into the social experience
  • 16. Questions
  • 17. Dr. Tracy Tuten
    tutent@ecu.edu
    brandacity.blogspot.com
    www.twitter.com/brandacity
    www.linkedin.com/in/tracytuten
    skype: tracy.tuten
    facebook: tracy.tuten