Reactions to WWDC 2014 - Social Media Analysis
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Reactions to WWDC 2014 - Social Media Analysis

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Find out more at: http://www.brand24.net ...

Find out more at: http://www.brand24.net

Social media monitoring makes it possible to see what is being said about your brand or a product.

This report was created in order to analyze data from the Internet monitoring about Apple Worldwide Developer Conference 2014. The event took place at Moscone West in San Francisco, California on June 2nd-6th 2014. It was the 25th anniversary of WWDC. Within those 5 days Apple announced plenty of pretty amazing new innovations including iOS 8 and OS X Yosemite. We examined the social media in search for contents related to WWDC2014 and general mood about the event. With Brand24 analyzing tool we collected over 56k mentions from over 2.5k domains and subdomains. Most of the Internet users had positive attitude towards the event and Apple’s announcements.

We distinguished 9 most talked-about Apple’s announcements on WWDC2014. Unsurprisingly the most popular were iOS and OS X updates. Internet users also discussed about new programming language, Swift, which appealed to the audience.
On the other hand, they talked about their expectations on what would be announced on WWDC. Two most anticipated devices were iPhone 6 and iWatch.

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Reactions to WWDC 2014 - Social Media Analysis Reactions to WWDC 2014 - Social Media Analysis Presentation Transcript

  • Social Media BuzzAnalysis
  • WWDC2014 Executivesummary ThisreportwascreatedinordertoanalyzedatafromtheInternet monitoringabout AppleWorldwideDeveloperConference.2014TheeventtookplaceatMosconeWestinSan Francisco,CaliforniaonJune2nd-6th2014.Itwasthe25thanniversaryofWWDC.Withinthose 5daysAppleannouncedplentyofprettyamazingnewinnovationsincludingiOS8andOSX Yosemite.Weexaminedthesocialmedia insearchforcontentsrelatedtoWWDC2014and generalmoodabouttheevent.WithBrand24analyzingtoolwecollectedover56kmentions fromover2.5kdomainsandsubdomains.MostoftheInternetusershadpositiveattitude towardstheeventandApple’sannouncements.
  • WWDC2014 Socialmediabuzz Number of mentions on particular days
  • WWDC2014 EstimatedSocialmediareach Estimated Social media reach on particular days
  • WWDC2014 Sourcesof mentions
  • WWDC2014 Themosttalked-about onsocialmedia iOS 8 39% OS X 10.10 30% Swift 7% HealthKit 4% HomeKit 2% iBeacon 3% iCloud 4% iWatch 7% iPhone 6 4% We distinguished 9 most talked-about Apple’s announcements on WWDC2014. Unsurprisingly the most popular were iOS and OS X updates. Internet users also discussed about new programming language, Swift, which appealed to the audience. On the other hand, they talked about their expectations on what would be announced on WWDC. Two most anticipated devices were iPhone 6 and iWatch.
  • WWDC2014 Trendingtopicsonsocialmedia 0 500 1000 1500 2000 2500 3000 3500 4000 June2nd June3rd June4th June5th June6th Numberofmentions iOS8 OSX10.10
  • WWDC2014 Trendingtopicsonsocialmedia 0 100 200 300 400 500 600 700 800 900 1000 June2nd June3rd June4th June5th June6th Numberofmentions Swift HealthKit HomeKit iBeacon iWatch iPhone6
  • WWDC2014 Sentiment of opinions Positive 85% Negative 15%
  • WWDC2014 Positive opinions What people liked about the WWDC2014 OS X 10.10 iOS8 Swift Other announcements Participation in the conference Potential announcement of iPhone 6 The conference in general Others
  • WWDC2014 Thebiggestdisappointmentsof WWDC2014 Even though, social media users were generally enthusiastic about the conference, some were not really pleased with the event and Apple’s announcements. The biggest disappointment was the lack of new iPhone and iWatch introduction. Internet users also complained about some presentations on WDDC. Some accused Apple of copying Android and Blackberry in iOS 8. In addition, they faulted Apples for the lack of new hardware.
  • Sample mentions
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  • WWDC2014 Conclusions • Over 56k mentions about WWDC2014 were collected from social media • The number of mentions was the highest at the first day of the conference and it slowly fell • The number of mentions related to brand Apple increased by 20% • General attitudes towards the event were positive • People especially liked iOS 8 and OS X 10.10 announcements and those updates were the most talked-about topics in social media during WWDC • Main reason of dissatisfaction was the lack of new iPhone and iWatch introduction
  • An Overview of the Analysis Tool
  • About Brand24. Brand24 is a powerful, yet affordable tool for real-time social media monitoring and analytics. Designed to keep track of online conversations about your brand and products. Brand24 collects real-time social data from millions of sources. Our web-based dashboard provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, infographics and many more. Brand24 allows you to measure key metrics around buzz and sentiment.
  • Awards & Achievements
  • Clients Over 350 clients
  • Brand24 Social Media Monitoring Natalia Chrzanowska natalia.chrzanowska@brand24.net Mike Sadowski mike@brand24.net Twitter@SocialMemos wwww.brand24.net facebook.com/brand24 twitter.com/brand24app US: +1 (718) 737-7639 1562 First Ave #205-2290 New York, NY 10028-4004