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New Nokia Lumia - social media buzz
 

New Nokia Lumia - social media buzz

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This report is based on the data from the Internet monitoring and includes 14711 mentions connected with releasing new Nokia Lumia 1020. Results come from 660 web sites and have been gathered between ...

This report is based on the data from the Internet monitoring and includes 14711 mentions connected with releasing new Nokia Lumia 1020. Results come from 660 web sites and have been gathered between 12th and 18th July 2013. The analysis examines contents of discussion and measures how the social media users reacted to this news.

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    New Nokia Lumia - social media buzz New Nokia Lumia - social media buzz Presentation Transcript

    • Nokia Lumia 1020 Analysis description. This report is based on the data from the Internet monitoring and includes 14711 mentions connected with releasing new Nokia Lumia 1020. Results come from 660 web sites and have been gathered between 12th and 18th July 2013. The analysis examines contents of discussion and measures how the social media users reacted to this news. Picture source: www.thephoblographer.com / nokia.com
    • Nokia Lumia 1020 Sources The most popular source was Twitter with 12093 results (84%). Facebook generated only 1762 mentions.
    • Nokia Lumia 1020 Number of mentions The graph below presents the number of mentions on particular days of research. The greatest amount was gathered one day after unveiling Lumia 1020 and as the week progressed this number has been decreasing moderately to 976 results on July 18th. 3407 3095 1906 2080 1785 1462 976 0 1000 2000 3000 4000 12th 13th 14th 15th 16th 17th 18th Number of mentions Date
    • Nokia Lumia 1020 Contents’ categories 1,6%1,9%3,5% 6,3% 13,0%13,1%13,6% 48,8% 0% 10% 20% 30% 40% 50% Design and features of Lumia ContestPro Camera app Comparison to other smartphones Camera in Lumia OpinionsOrdering Lumia Review of the smatphone What contents do the mentions include?
    • Nokia Lumia 1020 Opinions Opinions in this analysis make up about 13% all mentions. The graph below presents what they concern and what was the percentage of positive and negative opinions in each category. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% General opinion about the smartphone Camera Strategy for selling (prices, supplier etc.) Specs and features of Lumia Comparison to other smartphones Total Negative Positive
    • Nokia Lumia 1020 Sample mentions
    • Nokia Lumia 1020 positive
    • Nokia Lumia 1020 positive
    • Nokia Lumia 1020 negative
    • Tool Overview
    • About Brand24. Brand24 is a powerful, yet affordable tool for real-time social media monitoring and analytics. Designed to keep track of online conversations about your brand and products. Brand24 collects real-time social data from millions of sources. Our web-based dashboard provides actionable customer insights, email alerts, influencer analysis, automated & customized PDF reports, infographics and many more. Brand24 allows you to measure key metrics around buzz and sentiment.
    • Awards & Achievements
    • Brand24 Social Media Monitoring Natalia Chrzanowska natalia.chrzanowska@brand24.net Mike Sadowski mike@brand24.net Twitter@SocialMemos wwww.brand24.net facebook.com/brand24 twitter.com/brand24app US: +1 (718) 737-7639 1562 First Ave #205-2290 New York, NY 10028-4004