Hyperlapse - the new app by Instagram for time-lapse videos shooting - social media buzz analysis

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Hyperlapse is the brand new app designed by Instagram to capture high-quality time-lapse videos. It is provided with a built-in stabilization technology that enhances the quality and makes a time-lapse video smooth. It works as a simple camera that then lets you speed up the video (by 6 or 12 times). And the most of all it is for free, but for the time being it is only available for iOS. Hyperlapse was announced on the 26th August 2014 and since that date it has been widely discussed in social media.
It was approximately mentioned in social media 30 thousand times (within two days) and these contents reached to 60 million social media users. The most popular motives of Hyperlapse videos are street views and car driving (from the driver's perspective). The most popular source of mentions is Twitter, but most of videos are shared through Instagram. People are very positive towards the new app (20% - positive, 1% - negative contents). They usually express their general positive opinion about the app, but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram that copied the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description and the testing videos as well.

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Hyperlapse - the new app by Instagram for time-lapse videos shooting - social media buzz analysis

  1. 1. Social Media Buzz Analysis About The New App Hyperlapse Report based on data collected from the Internet monitoring
  2. 2. Reactions across social media Hyperlapse by Instagram Analysis of the buzz and contents which concern the new application Based on data from Brand24 01
  3. 3. Introduction What is the report about? Hyperlapse is the brand new app designed by Instagram to capture high-quality time-lapse videos. It does not require an account on Instagram thus everybody can use it. It is provided with a built-in stabilization technology that enhances the quality and makes a time-lapse video smooth. It works as a simple camera that then lets you speed up the video (by 6 or 12 times). And the most of all it is for free, but for the time being it is only available for iOS. Hyperlapse was announced on the 26th August 2014 and since that date it has been widely discussed in social media. The main purpose of this report is to analyze the Internet buzz and contents, that concern the new app. It mainly focuses on the type and subject areas of mentions and general attitudes of social media authors towards Hyperlaps. 02
  4. 4. 03 Report scope What will you find in this report 1 Basic statistics 2 Contents analysis 3 Analysis of Hyperlapse videos 4 Sentiment structure & sample opinions 5 Conclusions
  5. 5. Basic statistics
  6. 6. 04 Estimated statistics 30K 60M Number of mentions and social media reach Estimated number of mentions Concerns 26th-27th August 2014 Estimated social media reach Concerns 26th-27th August 2014
  7. 7. 05 Sources of mentions Most popular platforms 1.93% 79.53% 13.23% Sources of mentions Share of a platform in the discussion 0.62% 0.86% 0.61% 1.17% 0.56% 0.56% 0.93% 100% 80% 60% 40% 20% 0% Facebook Twitter instagram Google+ tumbler Blogs News Forums YouTube other Domination of Twitter t Social media authors publish contents about the Hyperlapse on Twitter the most frequently (79,5%). However the significant part of these mentions include links to Instagram videos. Other platforms play less important role.
  8. 8. Contents analysis
  9. 9. 06 Contents categories 47.97% 39.50% 12.53% 60% 50% 40% 30% 20% 10% 0% UGC Shared (with links) Editorial UGC Shared (with links) Editorial What are the main contents categories? User-generated contents dominate in the discussion t Shared contents (which include links) usually are the most common in the Internet discussion. However, in the case of Hyperlapse, UGC dominate over other kinds of contents. They represent almost 50% of the whole discussion. It results from the big number of testing videos of the new app.
  10. 10. 07 Type of mentions – UGC What are the type of mentions in the group of UGC? 65.92% 20.90% 1.74% Hyperlapse video Opinions Queries Information about Hyperlapse 11.44% 70% 60% 50% 40% 30% 20% 10% 0% Hyperlapse video Opinions Queries Information about Hyperlapse Hyperlapse videos dominate in social media discussion t The most popular amongst UGC are shared Hyperlapse videos, that are widely spread on distinct platforms. Opinions are also on a relatively high level - 21%. Contents without an emotional tone which include information about Hyperlapse represent 11.4% UGC.
  11. 11. Analysis of Hyperlapse videos
  12. 12. 08 Sources of time-lapse videos Most popular platforms on which people shared their new videos 91.98% share of a platform 4.96% 1.57% 1.48% 100% 80% 60% 40% 20% 0% Instagram YouTube Facebook other Instagram as the most popular platform for time-lapse videos sharing t Even though, it is not necessary to own Instagram account, most of social media authors share their new videos through Instagram. YouTube is the second most popular source of Hyperlapses, but its share is scant (smaller than 5%). Most of the Instagram videos are shared on Twitter (58.1% - this explains the big share of Twitter in sources on a general level) and Tumblr (14.9%)
  13. 13. 09 The most popular videos 35.85% 3.02% 25.66% 2.64% 1.89% 3.40% 2.26% 7.17% 18.11% 40% 35% 30% 25% 20% 15% 10% 5% 0% Street view Subway Driving car Train Walking a dog Food preparation/eating Beach Office Other What do people shoot with Hyperlapse? The most popular motives in videos are street views, the second is driving a car t People shoot the most often street views, both from the window (35.7%) and while walking (static and dynamic perspective). The second most popular motive in time-lapse videos is the drivers perspective while driving a car. Other subject areas appear less often in videos, but still generate many interactions (likes, shares, comments).
  14. 14. 10 Sample Hyperlapse videos People are just getting started to play with the new app so even more creative shoots are yet to come. Here we present those which are less mainstream and more creative
  15. 15. 11 Behind the scences in the TV studio
  16. 16. 12 Origami making
  17. 17. 13 Snail on the road
  18. 18. 14 Skateboarding in Brighton
  19. 19. 15 Pizza making
  20. 20. 16 Coffee making
  21. 21. 17 Flight
  22. 22. Sentiment structure & sample opinions
  23. 23. Sentiment of contents 18 Share of positive, neutral and negative contents Negative 1.31% All contents Neutral 78.43% Positive 20.26% Dominance of positive contents t Negative 2.74% Neutral 56.72% Positive 40.55% UGC The charts above show that the general attitude of social media users towards the new Instagram app is very positive. Most of them are satisfied with the features and possibilities that Hyperlapse brings. People usually express their general positive opinion about the app, but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram of copying the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description and the testing videos as well.
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  27. 27. Conclusions
  28. 28. Conclusions 23 Impressive buzz statistics t The estimated number of mentions amounted to 30 thousand mentions within two days. These contents approximately reached to 60 million people. Domination of Twitter t Social media authors published contents about the Hyperlapse on Twitter the most frequently (79,5%). User-generated contents dominate in the discussion t In the case of Hyperlapse, UGC dominates over other kind of contents. They represent almost 50% of the whole discussion. The most popular amongst UGC are shared Hyperlapse videos. Opinions are also on a realtively high level (20%). Contents without an emotional tone which include information about Hyperlapse represent 11.4% UGC. Instagram is the most popular platform for time-lapse videos sharing t Even though, it is not necessary to own Instagram account, most of social media authors share their new videos through Instagram. YouTube is the second most popular source of Hyperlapses, but its share is smaller than 5%. Most of the Instagram videos are shared on Twitter (58.1% - this explains the big share of Twitter in sources on a general level) and Tumblr (14.9%)
  29. 29. Conclusions 25 The most popular motives in videos are street views, the second is driving a car People shoot the most often street views, both from the window (35.7%) and while walking. The second most popular motive in time-lapse videos is the drivers perspective while driving a car. t Dominance of positive contents t Social media users write positively about the new Instagram app. Most of them are satisfied with the features and possibilities that Hyperlapse brings. People usually express their general positive opinion about the app, but also mention specific features, especially stabilization. Negative mentions are related to the lack of the Android version of the app. Some users also accuse Instagram that copied the idea of stabilization technology from Microsoft. Neutral information include information about the app introduction or its description and the testing videos as well.
  30. 30. Thank you for your attention! Natalia Chrzanowska 26 Address 1562 First Ave #205-2290 New York, NY 10028-4004 Social media fb /Brand24 t @Brand24 Website www.brand24.net

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