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Recently HTC has struggled with some financial problems. Its first quarter earnings has been the lowest in company's history and further months has not brought satisfactory results despite a wide appeal of flagship smartphone HTC One. Also decreasing market shares, salary cuts and staff departures did not help the company’s outlook. Therefore, the HTC does not bum around lately.
In August they released $12 Million Campaign with Robert Downey Jr. who expands in the ad the abbreviation of HTC. Moreover, on 19th of August they launched HTC One Mini – smaller version for those who find the original One too bulky. Has this activity been effective? This report presents how social media users have reacted lately to the new campaign.