Enjoi Skateboards Brand Analysis

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Assignment for graphic design class

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Enjoi Skateboards Brand Analysis

  1. 1.
  2. 2. <ul><li>ENJOICO.COM
  3. 3. COLORS
  4. 4. FONT
  5. 5. COMMUNICATION
  6. 6. DESIGNS</li></li></ul><li><ul><li>Skateboard company
  7. 7. Founded: 1986
  8. 8. Decks, accessories & clothing
  9. 9. Logo: Panda
  10. 10. 55% of profit -> EPA </li></li></ul><li>
  11. 11.
  12. 12. Colors<br /><ul><li>5 colors: R, O, Y, G, B
  13. 13. Bright colors
  14. 14. Logo: B/W
  15. 15. Also use of patterns</li></li></ul><li>
  16. 16.
  17. 17. Font<br /><ul><li>Helvetica LT STD.
  18. 18. Typo fits ‘playfulness’
  19. 19. No fixed color
  20. 20. Size varies, mostly small</li></li></ul><li>
  21. 21.
  22. 22. Communication<br /><ul><li>“Don’t take life too serious.”
  23. 23. Funny advertisements
  24. 24. Skatevideo: “Bag of Suck”
  25. 25. ENJOICO.COM -> blog, </li></ul>ads, catalogue, …<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32. Designs<br /><ul><li>Humorous
  33. 33. Consistent
  34. 34. Very recognizable</li></li></ul><li>

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