SET MORE TYPE
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@
SHIFT:
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
I’m not just obsessed
about typography.


Italics were designed for
poor students.


There are more to
Baskerville than
his mistress.


For the screen

1.
Negative type keeps
your eye (& energy
bills) in check

2.
Keep the color
contrast in check

3.
You don’t pay for
more space, so why
not use it?

4.
print.css can be
economic, too

* {background: #fff; }
.sidebar { display: none; }
p { font: 10px/12px; }


For the paper

Sure, you can go
smaller, but —

What to look for
in terms of x-height
and characters

Arno, Chaparral,
Garamond, Jenson,
Minion, Warnock
“Opticals”, “caption”

Hyphenation
& Justification
is your friend.

Thanks.
@