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How To Make Your Blog Read Better
How To Make Your Blog Read Better
How To Make Your Blog Read Better
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How To Make Your Blog Read Better

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Presented by Bram Pitoyo at Blog World Expo 2009, October 17, 2009 …

Presented by Bram Pitoyo at Blog World Expo 2009, October 17, 2009

First presented at Beer And Blog Portland on October 10, 2008

Published in: Design, Technology
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  • Hi Bram, this was a beautiful presentation that was easy to follow! Very useful for anybody wondering how typography ties in with the readability of his or her blog.
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  • 1. HOW TO MAKE YOUR BLOG READ BETTER
  • 2. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  • 3. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  • 4. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  • 5. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  • 6. BUT FIRST
  • 7. FONT OR TYPEFACE?
  • 8. GILL SANS LIGHT IS A TYPEFACE
  • 9. GILL SANS LIGHT ITALIC IS A TYPEFACE
  • 10. GILL SANS BOLD IS A TYPEFACE
  • 11. GILL SANS BOLD ITALIC IS A TYPEFACE
  • 12. BUT THE GILL SANS FAMILY LIGHT LIGHT ITALIC REGULAR ITALIC BOLD BOLD ITALIC IS A FONT
  • 13. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  • 14. PC & MAC
  • 15. USE THESE & YOU’LL ALWAYS HAVE TYPEFACES DISPLAYED THE WAY YOU WANT
  • 16. SANS SERIF
  • 17. PC Arial Verdana Tahoma Trebuchet Ms MAC Helvetica (Neue) Futura Lucida Grande Gill Sans Geneva Optima
  • 18. LINUX Nimbus Sans L, FreeSans, Garuda, Utkal, Malayalam, Phetsarath OT, Kalimati
  • 19. SERIF
  • 20. PC Times New Roman Georgia MAC Hoefler Text Didot Baskerville Big Caslon
  • 21. LINUX Bitstream Charter, Nimbus Roman No9 L, Century Schoolbook L, Norasi, Rekha Bitstream Vera Serif DejaVu Serif
  • 22. MONOSPACED
  • 23. PC Courier (New) MAC Monaco LINUX FreeMono Nimbus Mono L
  • 24. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  • 25. BUT
  • 26. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  • 27. ARIAL OR HELVETICA OR VERDANA OR TREBUCHET MS OR LUCIDA GRANDE OR GILL SANS
  • 28. GG aa RRQQ
  • 29. SHORT ANSWER:
  • 30. *{ font-family: “Helvetica Neue”, Helvetica, Arial, sans-serif; }
  • 31. SHORTER ANSWER:
  • 32. SHORTER ANSWER: http://tr.im/arialhelvetica
  • 33. ARIAL OR HELVETICA OR VERDANA OR TREBUCHET MS OR LUCIDA GRANDE OR GILL SANS
  • 34. HIGHLY READABLE AT SMALL SIZES (8–11 px.)
  • 35. BUT BE CAREFUL WHEN SETTING IT LARGE (12–14 px.) AND SETTING IT EXTRA LARGE (18 px. and up)
  • 36. blaaar ghh!!1
  • 37. ALSO: AVOID PRINTING WHY?
  • 38. ARIAL OR HELVETICA OR VERDANA OR TREBUCHET MS OR LUCIDA GRANDE OR GILL SANS
  • 39. IN MY OPINION: LOOKS GOOD WHEN SET LARGE
  • 40. ARIAL OR HELVETICA OR VERDANA OR TREBUCHET MS OR LUCIDA GRANDE OR GILL SANS
  • 41. EVERY OS X ELEMENT IS SET IN LUCIDA GRANDE
  • 42. “WE READ BEST WHAT WE READ MOST”
  • 43. ARIAL OR HELVETICA OR VERDANA OR TREBUCHET MS OR LUCIDA GRANDE OR GILL SANS
  • 44. I’VE SEEN IT USED AS <h3> HEADLINES
  • 45. TIMES NEW ROMAN OR GEORGIA OR HOEFLER TEXT
  • 46. SURE, TIMES NEW ROMAN CAN LOOK GOOD
  • 47. http://tr.im/tnr
  • 48. BUT WHEN IN DOUBT, AND TO AVOID THAT STOCK MICROSOFT WORD LOOK USE GEORGIA
  • 49. TIMES NEW ROMAN OR GEORGIA OR HOEFLER TEXT
  • 50. I SEE IT USED THE MOST ON HEADLINES, RATHER THAN BODY COPY
  • 51. FOR EXAMPLE:
  • 52. MORAL OF THE STORY:
  • 53. EXPERIMENT, EXTEND FONT CHOICE TO YOUR TASTE, BUT ALWAYS FALL BACK TO THE STANDARDS
  • 54. EXPERIMENT, EXTEND FONT CHOICE TO YOUR TASTE, BUT ALWAYS FALL BACK TO THE STANDARDS
  • 55. EXPERIMENT, EXTEND FONT CHOICE TO YOUR TASTE, BUT ALWAYS FALL BACK TO THE STANDARDS
  • 56. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  • 57. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  • 58. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  • 59. RULE OF THUMBS:
  • 60. LINE HEIGHT (LEADING) COLUMN WIDTH SCALE AND HIERARCHY KNOCKOUT TYPE
  • 61. GENERALLY:
  • 62. body { font-size: 9–12px line-height: 1.4–1.6 }
  • 63. h1, h2, h3, h4, h5 { font-size: 18–20px and up line-height: 1–1.2 }
  • 64. + FONT SIZE – LINE-HEIGHT NEVER SET TO LESS THAN “1” EXCEPT WHEN YOU TYPE IN ALL CAPS
  • 65. + FONT SIZE – LINE-HEIGHT NEVER SET TO LESS THAN “1” EXCEPT WHEN YOU TYPE IN ALL CAPS
  • 66. LINE HEIGHT (LEADING) COLUMN WIDTH SCALE AND HIERARCHY KNOCKOUT TYPE
  • 67. DON’T MEASURE IN PIXEL
  • 68. 50–80 CHARACTERS PER LINE
  • 69. LINE HEIGHT (LEADING) COLUMN WIDTH SCALE AND HIERARCHY KNOCKOUT TYPE
  • 70. http://tr.im/part5
  • 71. Blog Title Post Title SUBHEADING Body text Emphasized “Blockquote” Categories & Tags
  • 72. http://lamb.cc/typograph/
  • 73. LINE HEIGHT (LEADING) COLUMN WIDTH SCALE AND HIERARCHY KNOCKOUT TYPE
  • 74. As a freelance designer As a freelance designer turned-brand strategist turned-brand strategist turned-hacker-turned turned-hacker-turned community manager, I community manager, I spent most of my times spent most of my times working either at home working either at home or around coffee shops. or around coffee shops.
  • 75. WHICH ONE LOOKS LIGHTER?
  • 76. As a freelance designer As a freelance designer turned-brand strategist turned-brand strategist turned-hacker-turned turned-hacker-turned community manager, I community manager, I spent most of my times spent most of my times working either at home working either at home or around coffee shops. or around coffee shops.
  • 77. COMPENSATE FOR THIS: LIGHT ON DARK TYPE LOOKS “CHUNKIER” THAN DARK ON LIGHT TYPE
  • 78. 1 WHAT’S OUT THERE & WHAT YOU SHOULD USE 2 STEPS TO BETTER READABILITY 3 TIPS, TRICKS & HACKS
  • 79. http://tr.im/typography
  • 80. THANKS.

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