Workshop: Google Analytics for DSpace

1,176 views
986 views

Published on

40 minute presentation meant as an introduction to an active workshop where participants can try out different ways of using Google Analytics with DSpace.

The presentation covers:
- standard reports
- custom reports
- campaigns
- tracking file downloads
- limitations of Google Analytics
- @mire content and usage analysis module

Published in: Technology, News & Politics
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
1,176
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
27
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Workshop: Google Analytics for DSpace

  1. 1. www.atmire.com Slice and Dice your repository stats A workshop on using Google Analytics with DSpace Bram Luyten
  2. 2. OUTLINE Introduction to Google Analytics (GA) GA Standard Reports GA Custom Reports Campaigns Tracking file downloads Limitations
  3. 3. INTRODUCTION analytics.google.com
  4. 4. HOW DOES ANALYTICS GET THE DATA? Javascript added to repository page A unique identifier associates the execution of the script with your website profile on Google Analytics
  5. 5. MOST POPULAR PICTURE ON THE WEB?
  6. 6. UTM.GIF 1 pixel by 1 pixel Is requested by the GA Javascript Parameters associated with the request transfer actual usage data to Google
  7. 7. GOOGLE ANALYTICS STANDARD REPORTS
  8. 8. IDENTIFYING SOCIAL SUCCESS STORIES Traffic Sources > Social
  9. 9. IDENTIFYING SOCIAL SUCCESS STORIES Traffic Sources > Social
  10. 10. IDENTIFYING SOCIAL SUCCESS STORIES Which social network is the traffic coming from?
  11. 11. IDENTIFYING SOCIAL SUCCESS STORIES What item is this about?
  12. 12. IDENTIFYING SOCIAL SUCCESS STORIES Google: “site:wordpress.com Heleen Touquet”
  13. 13. GOOGLE ANALYTICS CUSTOM REPORTS
  14. 14. WHY DO I NEED CUSTOM REPORTS Storing custom settings for easy reuse More valuable information More granular filtering
  15. 15. EXAMPLE
  16. 16. MOST POPULAR CONTENT
  17. 17. FANCY EXAMPLE - ACADEMIC TRAFFIC
  18. 18. ACADEMIC TRAFFIC
  19. 19. EMAILING THESE REPORTS AUTOMATICALLY
  20. 20. DOES IT GET ANY MORE AWESOME THAN THIS? Press here
  21. 21. MOTION CHARTS
  22. 22. INCREASING THE USE OF YOUR REPOSITORY Increase new visits Increase returning visits Decrease bounce rate Increase visits coming from particular sources Increase visits from a particular location From data to actions
  23. 23. CREATING YOUR OWN SUCCESS Campaigns
  24. 24. TAGGING YOUR URLS Add campaign parameters to the landing urls you want to use. Example: The core of campaign tracking more info: https://support.google.com/analytics/answer/1033867?hl=en dspace.myuni.edu/handle/1/213&utm_campaign=item_of_the_week
  25. 25. ADDING ADDITIONAL PARAMETERS Using different media and sources more info: https://support.google.com/analytics/answer/1033867?hl=en Medium email, cpc, social Source twitter, facebook, mysite Example: dspace.myuni.edu/handle/1/213&utm_campaign=item_of_the_week&utm_source=newsletter&utm_medium=email
  26. 26. URL SHORTENERS aka “Wow, those are some ugly long links” http://Bit.ly
  27. 27. BACK IN GOOGLE ANALYTICS 1414 people visited this site
  28. 28. SUCCESS!
  29. 29. TRACKING FILE DOWNLOADS Problem Javascript does not get executed. Approach Building our own request for utm.gif, the smallest picture in the world, and manually adding the parameters. Where can you do this? BitstreamServlet.java (JSP), BitstreamReader.java (XMLUI) or in SolrLogger.java. Caveat Passing an IP requires you to “mask” your usage as mobile usage, by changing UA- to MO- in your GA ID
  30. 30. TRACKING FILE DOWNLOADS https://code.google.com/p/php-ga/ http://www.lunametrics.com/blog/ 2011/10/04/utmgif-request-parameters/ https://developers.google.com/analytics/ devguides/collection/other/mobileWebsites Specific links about this
  31. 31. GOOGLE ANALYTICS LIMITATIONS You don’t have the data on local servers Customization required for integration in the DSpace user interface No aggregations by collection or community Measuring web usage is not an exact science just yet Having multiple data points is not a luxury Some implementation details are unknown Bot filtering
  32. 32. DSPACE STATS AND @MIRE MODULE http://atmire.com/website/?q=modules/cua Complementary to your use of Google Analytics
  33. 33. www.atmire.com Let’s get to work! More info: http://www.google.be/analytics/iq.html
  34. 34. IMAGE CREDITS Question Mark: http://www.flickr.com/photos/ogil/ Victory Baby/I hate sandcastles: http://www.flickr.com/photos/sammyjammy/1285612321/in/set-72157620597747933 Controls: http://www.flickr.com/photos/artemisia_owl/ Screenshots Google inc.

×