Workshop: Google Analytics for DSpace
 

Workshop: Google Analytics for DSpace

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40 minute presentation meant as an introduction to an active workshop where participants can try out different ways of using Google Analytics with DSpace. ...

40 minute presentation meant as an introduction to an active workshop where participants can try out different ways of using Google Analytics with DSpace.

The presentation covers:
- standard reports
- custom reports
- campaigns
- tracking file downloads
- limitations of Google Analytics
- @mire content and usage analysis module

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Workshop: Google Analytics for DSpace Workshop: Google Analytics for DSpace Presentation Transcript

  • www.atmire.com Slice and Dice your repository stats A workshop on using Google Analytics with DSpace Bram Luyten
  • OUTLINE Introduction to Google Analytics (GA) GA Standard Reports GA Custom Reports Campaigns Tracking file downloads Limitations
  • INTRODUCTION analytics.google.com
  • HOW DOES ANALYTICS GET THE DATA? Javascript added to repository page A unique identifier associates the execution of the script with your website profile on Google Analytics
  • MOST POPULAR PICTURE ON THE WEB?
  • UTM.GIF 1 pixel by 1 pixel Is requested by the GA Javascript Parameters associated with the request transfer actual usage data to Google
  • GOOGLE ANALYTICS STANDARD REPORTS
  • IDENTIFYING SOCIAL SUCCESS STORIES Traffic Sources > Social
  • IDENTIFYING SOCIAL SUCCESS STORIES Traffic Sources > Social
  • IDENTIFYING SOCIAL SUCCESS STORIES Which social network is the traffic coming from?
  • IDENTIFYING SOCIAL SUCCESS STORIES What item is this about?
  • IDENTIFYING SOCIAL SUCCESS STORIES Google: “site:wordpress.com Heleen Touquet”
  • GOOGLE ANALYTICS CUSTOM REPORTS
  • WHY DO I NEED CUSTOM REPORTS Storing custom settings for easy reuse More valuable information More granular filtering
  • EXAMPLE
  • MOST POPULAR CONTENT
  • FANCY EXAMPLE - ACADEMIC TRAFFIC
  • ACADEMIC TRAFFIC
  • EMAILING THESE REPORTS AUTOMATICALLY
  • DOES IT GET ANY MORE AWESOME THAN THIS? Press here
  • MOTION CHARTS
  • INCREASING THE USE OF YOUR REPOSITORY Increase new visits Increase returning visits Decrease bounce rate Increase visits coming from particular sources Increase visits from a particular location From data to actions
  • CREATING YOUR OWN SUCCESS Campaigns
  • TAGGING YOUR URLS Add campaign parameters to the landing urls you want to use. Example: The core of campaign tracking more info: https://support.google.com/analytics/answer/1033867?hl=en dspace.myuni.edu/handle/1/213&utm_campaign=item_of_the_week
  • ADDING ADDITIONAL PARAMETERS Using different media and sources more info: https://support.google.com/analytics/answer/1033867?hl=en Medium email, cpc, social Source twitter, facebook, mysite Example: dspace.myuni.edu/handle/1/213&utm_campaign=item_of_the_week&utm_source=newsletter&utm_medium=email
  • URL SHORTENERS aka “Wow, those are some ugly long links” http://Bit.ly
  • BACK IN GOOGLE ANALYTICS 1414 people visited this site
  • SUCCESS!
  • TRACKING FILE DOWNLOADS Problem Javascript does not get executed. Approach Building our own request for utm.gif, the smallest picture in the world, and manually adding the parameters. Where can you do this? BitstreamServlet.java (JSP), BitstreamReader.java (XMLUI) or in SolrLogger.java. Caveat Passing an IP requires you to “mask” your usage as mobile usage, by changing UA- to MO- in your GA ID
  • TRACKING FILE DOWNLOADS https://code.google.com/p/php-ga/ http://www.lunametrics.com/blog/ 2011/10/04/utmgif-request-parameters/ https://developers.google.com/analytics/ devguides/collection/other/mobileWebsites Specific links about this
  • GOOGLE ANALYTICS LIMITATIONS You don’t have the data on local servers Customization required for integration in the DSpace user interface No aggregations by collection or community Measuring web usage is not an exact science just yet Having multiple data points is not a luxury Some implementation details are unknown Bot filtering
  • DSPACE STATS AND @MIRE MODULE http://atmire.com/website/?q=modules/cua Complementary to your use of Google Analytics
  • www.atmire.com Let’s get to work! More info: http://www.google.be/analytics/iq.html
  • IMAGE CREDITS Question Mark: http://www.flickr.com/photos/ogil/ Victory Baby/I hate sandcastles: http://www.flickr.com/photos/sammyjammy/1285612321/in/set-72157620597747933 Controls: http://www.flickr.com/photos/artemisia_owl/ Screenshots Google inc.