2014 DIGITAL
MARKETING
PREDICTIONS
WWW.S2AGENCY.COM
NAN SHASTRY, PARTNER
DIGITAL MARKETING ENCOMPASSES…

WWW.S2AGENCY.COM @2013 NAN SHASTRY

2
WWW.S2AGENCY.COM @2013 NAN SHASTRY

3
IN 2013, WE SAW…
• The growth of content marketing
• An emphasis on mobile marketing
• An increase in data gathering and r...
FOR 2014, WE EXPECT…

WWW.S2AGENCY.COM @2013 NAN SHASTRY

5
2014 WILL BRING:
• More graphic content
• More audio content
• More data mining
• New RTC methods
• Less advertising on Fa...
LET’S LOOK AT EACH OF THESE AREAS.

WWW.S2AGENCY.COM @2013 NAN SHASTRY

7
MORE GRAPHIC CONTENT
WHY?

• Less time to read
• More information available everywhere
• Faster to “digest” graphic conten...
MORE AUDIO CONTENT
WHY?

EASIER TO
CREATE
MORE
CONTENT
RESOURCES
FOR
MARKETERS!

•

• Take a recording and release it as a...
MORE DATA MINING
WHY?

•
•

In 2013, 30% of companies had
deployed Big Data projects.
Big Data can help to:
• enhance the ...
NEW RTC METHODS

WHY?

•

RTC is becoming more and more important
as consumers utilize more choices in which
to make real-...
WWW.S2AGENCY.COM
DIGITAL MEDIA
SOCIAL MEDIA
ANALYTICS
EXPERTISE.
Get the remainder of our 2014 predictions by shooting us ...
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2014 Digital Marketing Predictions

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S2 Agency's 2014 Digital Marketing Predictions for Businesses and Organizations

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2014 Digital Marketing Predictions

  1. 1. 2014 DIGITAL MARKETING PREDICTIONS WWW.S2AGENCY.COM NAN SHASTRY, PARTNER
  2. 2. DIGITAL MARKETING ENCOMPASSES… WWW.S2AGENCY.COM @2013 NAN SHASTRY 2
  3. 3. WWW.S2AGENCY.COM @2013 NAN SHASTRY 3
  4. 4. IN 2013, WE SAW… • The growth of content marketing • An emphasis on mobile marketing • An increase in data gathering and research • An increase in infographic use • Personalization in email marketing • An increase in social media marketing across the board WWW.S2AGENCY.COM @2013 NAN SHASTRY 4
  5. 5. FOR 2014, WE EXPECT… WWW.S2AGENCY.COM @2013 NAN SHASTRY 5
  6. 6. 2014 WILL BRING: • More graphic content • More audio content • More data mining • New RTC methods • Less advertising on Facebook for most marketers Available in Part 2 of this presentation • More interactions when you email: team@s2agency.co • More personalization m • More LinkedIn networking, connections and business building WWW.S2AGENCY.COM @2013 NAN SHASTRY 6
  7. 7. LET’S LOOK AT EACH OF THESE AREAS. WWW.S2AGENCY.COM @2013 NAN SHASTRY 7
  8. 8. MORE GRAPHIC CONTENT WHY? • Less time to read • More information available everywhere • Faster to “digest” graphic content • Posts with graphics attract 3 times more inbound links than plain text posts. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) (Source: SEOmoz) WWW.S2AGENCY.COM @2013 NAN SHASTRY 8
  9. 9. MORE AUDIO CONTENT WHY? EASIER TO CREATE MORE CONTENT RESOURCES FOR MARKETERS! • • Take a recording and release it as a video, an MP3 audio file, a text transcript of what you said and a copy of the slides. • WWW.S2AGENCY.COM @2013 NAN SHASTRY My advice, especially if you are going to create an information product, is consider using the slide presentation model. This means you effectively create four different content resources using all 9 three mediums (audio, video, text).
  10. 10. MORE DATA MINING WHY? • • In 2013, 30% of companies had deployed Big Data projects. Big Data can help to: • enhance the customer experience (54% cited this as their driving motivation) • improve process efficiency (42%) • launch new products or business models The problem for many of these same enterprises is that they struggle to understand what Big Data is all about, and how to make it work. Source: Matt Asay - ReadWrite (39%). Lesson Learned: Start Small Projects with Specific Goals WWW.S2AGENCY.COM @2013 NAN SHASTRY 10
  11. 11. NEW RTC METHODS WHY? • RTC is becoming more and more important as consumers utilize more choices in which to make real-time purchases and real-time purchase decisions. • In this context, the term "real-time" is synonymous with "live.” • Example: a person scans a barcode for an item at her favorite retail store. She price compares with an app. A web rep from a competitor pops up and says, “How about a 15% immediate discount on that item?” RTC = “REAL TIME COMMUNICATIONS ” WWW.S2AGENCY.COM @2013 NAN SHASTRY 11
  12. 12. WWW.S2AGENCY.COM DIGITAL MEDIA SOCIAL MEDIA ANALYTICS EXPERTISE. Get the remainder of our 2014 predictions by shooting us an email at team@s2agency.com with the Subject Line: Part 2. WWW.S2AGENCY.COM @2013 NAN SHASTRY 12

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