Premier Betting Tanzania P2

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Premier Betting Tanzania P2

  1. 1. Start-up / Arrival (Dar-es-Salaam / Tanzania - 2008)
  2. 2. Telecom Survey (Tanzania - 2008)
  3. 3. Market Study (Dar-es-Salaam / Tanzania - 2008)
  4. 4. Media Evaluation (Dar-es-Salaam / Tanzania - 2008)
  5. 5. Location Survey (Tanzania - 2009)
  6. 6. Office Construction (Tanzania - 2009)
  7. 7. Office Installation (Tanzania - 2009)
  8. 8. Team Recruitment (Tanzania - 2009)
  9. 9. Trainer Training / Vendor Recruitment
  10. 10. Office Fitting (Tanzania - 2009)
  11. 11. Branding / Product Display (United Kingdom 2010)
  12. 12. Product Display (United Kingdom 2010)Premier bingo – You Play, We Pay
  13. 13. Product Communication (United Kingdom 2010)Premier bingo – You Play, We Pay
  14. 14. Product Display (United Kingdom 2010)easy bingo – Play More, Win More
  15. 15. Product Communication (United Kingdom 2010)easy bingo – Play More, Win More
  16. 16. Product Communication (United Kingdom 2010)easy bingo – Play More, Win More
  17. 17. Product Display / Communication (UK 2010)rapid bingo – Bet Small, Win Big
  18. 18. Product Communication (United Kingdom 2010)rapid bingo – Bet Small, Win Big
  19. 19. Product Display (United Kingdom 2010)sports betting – Play Your Passion
  20. 20. Product Display (United Kingdom 2010)sports betting – Play Your Passion
  21. 21. Product Communication (United Kingdom 2010)sports betting – Play Your Passion
  22. 22. Product Communication (United Kingdom 2010)sports betting – Virtual Horses, Real Winners
  23. 23. Brand / Product CommunicationHome of Entertainment
  24. 24. Gaming Centre Installation (Tanzania 2010)
  25. 25. Gaming Centre Fitting (Tanzania 2010)
  26. 26. EDITEC System Installation (Tanzania 2010)
  27. 27. Gaming Centre Operations (Tanzania 2010)
  28. 28. Vendor Training (Tanzania 2010)
  29. 29. Terminal / Network Installation (Tanzania 2010)
  30. 30. POS / Display Installation (Tanzania 2010)
  31. 31. Terminal / Network Installation (Tanzania 2010)
  32. 32. POS / Display Production (Tanzania 2010)
  33. 33. POS / Display Production (Tanzania 2010)
  34. 34. Soft Launch – 3rd March 2010 (Tanzania)
  35. 35. Vendor Engagement (Launch / Tanzania 2010)Vendor Engagement / Kick-Off MeetingSunday 27th June 2010 – 16:00 hours350 InvitationsLaunch Campaign PresentationIncentive Programme PresentationSuccessful Vendor - Presentation / InterviewsBingo Game/sFood and Drinks, Entertainment and MusicVendor Engagement
  36. 36. Print Campaign (Launch / Tanzania 2010)Voucher Distribution53,000 Bingo Vouchers –Tanzania Posta Corporation35,000 Bingo Vouchers –Mwananchi / Mwanaspoti88,000 ContactsPublic Engagement
  37. 37. Road Show Promotion (Tanzania 2010)Point-of-Sales POS Activation15 days (24th June – 8th July 2010)75 POS (2 hours Programme)Player Engagement300 Promotional Bingo Games20,000 Promotional Bingo Vouchers60,000 (+) ContactsPOS Activation
  38. 38. Road Show Promotion (Launch / Tanzania 2010)SABA-SABA Exposition (1st / 10th July 2010)Player Engagement300 Promotional Bingo Games10,000 Promotional Bingo Vouchers60,000 (+) ContactsPublic Engagement
  39. 39. Radio Campaign (Launch / Tanzania 2010)Audio / Radio Communication15 days (24th June – 8th July 2010)15 PREMIER BINGO Commercials15 EASY BINGO CommercialsPublic Engagement
  40. 40. PR Campaign (Launch / Tanzania 2010)PR / Media CommunicationPrint: Mwananchi, Habari Leo, The GuardianRadio: Clouds FM, TBC, Free Africa, Radio OneTV: TBC, ITV, Star TVPublic Engagement
  41. 41. TV Production (Tanzania 2010)Video / TV CommunicationDraw Show(starting 8th July 2010)10 minutes Programme(every Thursday, 21:00 hours)Recorded at Premier Betting HQ in KariakooPublic Engagement
  42. 42. Manzese – Gaming Centre (Tanzania 2010)Expansion
  43. 43. Manzese – Gaming Centre (Tanzania 2010)Expansion
  44. 44. ContactPremier Betting EDITEC UK Ltd.Entertainment Africa Ltd. 1 Lyric Square Tel.: +44 / 203 178 27 02Sukuma Street 8/39 Hammersmith Fax: +44 / 203 178 26 94Kariakoo London W6 0NBDar es Salaam E-Mail: o.grave@editec-lotteries.comUnited Republic of Tanzania Web: http://www.editec-lotteries.com

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