More than words, The changing face of reading | The advent of algorithmic & curated content

Title T.M.I. too much information A good portion of technologies we see today are about consolidating information, organizing information, and making information relevant to us.Copyright, Thomas Wong, clearballoondog.wordpress.comExtra Text Page 2 of 16

Title Estimated 70 million iPads sold At least 1 in 10 iPad users have reading apps installed + The way we consume content is changing SubtitleCopyright, Thomas Wong, clearballoondog.wordpress.com Page 3 of 16

It took a mix of right ingredients for reading on tablets to really take off Title UI Social Wireless Reading Curation User Focus Apps iPad Desirable Hardware Algorithms Battery Life Subtitle EcosystemCopyright, Thomas Wong, clearballoondog.wordpress.com Page 4 of 16

Technology Giants Apple Newstand Title Tencent 腾讯爱看 Behemoths awaken Technology giants & big media companies are Netease 网易阅读 now participating in the Yahoo Livestand reading app market Google Currents Facebook Washington Post Reader Media Companies Twitter & Summify CNN Zite Startups Aol Editions Flipboard Flud Pulse Zaker News.me Feedly Skygrid Smartr News 360 Subtitle Float Streamglider Nine Connections TaptuCopyright, Thomas Wong, clearballoondog.wordpress.com Page 5 of 16

Search engine wars are mostly over & online advertising has matured Title Internet Browser Explorer, Firefox, Chro me, Safari Portals Yahoo | Online Ad Networks & CPM Search Engines Google | Targeted Online Ads CPC Aggregation, News & Reading, Content Curation Fragmented Social Facebook Unproven Revenue Model Smart Phones Apple & Google Foursquare, Facebook, Frag Geo-location mented Early Internet Days Subtitle TodayCopyright, Thomas Wong, clearballoondog.wordpress.com Page 6 of 16

Title Reading + Mobile = Online ads, content and services which are more contextual, relevant and targeted Social Reading apps could power the Subtitle next evolutionary step of online adsCopyright, Thomas Wong, clearballoondog.wordpress.com Page 7 of 16

Consolidating and organizing information is not Title new, we are in stage 3.5 Really Classical Social Portable Era Era Era Stage 1 Stage 2 Stage 3 Excite Geocities iPad Netscape Portal Blogger Flipboard Magellan Friendster Android Lycos Twitter Google Facebook Yahoo 微薄 Hootsuite SubtitleWe’ve been trying to organize information online since itstarted, the effort to collect, segment and filter haspersisted but our tools evolve.Copyright, Thomas Wong, clearballoondog.wordpress.com Page 8 of 16

The Classical Era was functional & gave us portals, feeds & aggregation tools Title IP Addresses Domain Names 165.9.34.50 www.pizzahut.com Static Portals Dynamic Portals Directories Mozilla Yahoo Search Engines Feeds Customizable Portals RSS Lycos Netscape Portal Atom Magellan Google IG Excite Dogpile Google Aggregators 1.0 Google Reader Usenet / Newsgroups SubtitleCopyright, Thomas Wong, clearballoondog.wordpress.com Page 9 of 16

The Social Era was about connectedness Title WYSIWYG Blogs Hotdog Blogger Frontpage Blogspot Geocities Social Networking Sites Microblogs Personal Websites Friendster Twitter Orkut Mixi Angelfire Myspace Weibo Geocities Facebook Google+ SubtitleCopyright, Thomas Wong, clearballoondog.wordpress.com Page 10 of 16

The really Portable Era gave us the iPad & its ecosystem of Apps Title iPad Tablets App store Smartphones Feed Readers Windows Mobile iOS | iPhone Android SubtitleCopyright, Thomas Wong, clearballoondog.wordpress.com Page 11 of 16

Reading apps & new aggregation tools came out of the social & portable era Title Aggregators 1.0 Classical EraIP Addresses Domain Names Static Portals Dynamic Portals Directories ` Search Engines Aggregators 2.0 Usenet / Newsgroups Feeds Customizable Portals Social Era Social Networking Sites Aggregators 3.0 ` Reading Apps WYSIWYG Blogs ` Microblogs ` ` ` Personal Websites Portable Era Subtitle iPad Tablets ` Smartphones Appstore Feed Readers `Copyright, Thomas Wong, clearballoondog.wordpress.com Page 12 of 16

Aggregation technology of the past began roping in feeds from various social sources Title Aggregators 1.0 Classical Era IP Addresses Domain Names Static Portals Dynamic Portals Directories ` Search Engines Aggregators 2.0 Usenet / Newsgroups Feeds Customizable Portals Hootsuite Trap.it Intigi Summify Social Era Social Networking Sites ` WYSIWYG Blogs ` Microblogs ` ` ` Personal Websites SubtitleCopyright, Thomas Wong, clearballoondog.wordpress.com Page 13 of 16

Portable devices like the iPad took aggregation & content to new heights Title Aggregators 1.0 Classical EraIP Addresses Domain Names Static Portals Dynamic Portals Aggregators 2.0 Directories ` Search Engines Usenet / Newsgroups Feeds Customizable Portals Social Era Social Networking Sites ` Aggregators 3.0 Blogs Microblogs Reading Apps WYSIWYG ` ` ` Flipboard | Zite | Flud Pulse | Taptu | Intigi News360 ` Personal Websites | Summify Pixable | Zaker Currents | Editions Portable Era Livestand | Newstand iPad Subtitle Washington Post Reader Feedly | Skygrid | Float Nine Connections Tablets Smartr | Streamglider News.me | Tencent Netease ` Smartphones Appstore Feed Readers `Copyright, Thomas Wong, clearballoondog.wordpress.com Page 14 of 16

Future Features & Trends Title Deeper Learning B2B Social Algorithms Focus Collapsing User Offline Access Grouping Experience SubtitleReading apps could integrate these features to help users get more relevant contentfrom their news and social feeds, making information constantly accessible, as well asdesigning apps to be easy and engaging to use.Copyright, Thomas Wong, clearballoondog.wordpress.com Page 15 of 16

Content strategy will be increasingly important SEO & SEM strategies will need to change Title Marketer Social media plans may need to be revised Potential new channel to reach customers & leads Expect more apps to flood the reading app space Normal Hopefully better features in the near future Support apps which put focus on the user User A good chance reading apps will impact traditional media Test it or work with it? (eg The Atlantic & Pulse, Washington Post & Facebook) Publishing Ignore it? Media Work against it? Drive it? (CNN & Zite) Subtitle How now brown cow?Copyright, Thomas Wong, clearballoondog.wordpress.com Page 16 of 16

More than words, The changing face of reading | The advent of algorithmic & curated content

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