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Igniting Powerful, Sustainable, Word of Mouth Movements • brainsonfire.comTuesday, August 7, 2012
HELLO.Tuesday, August 7, 2012
I WAS BORN            WITHOUT A NAME.Tuesday, August 7, 2012
ROBBINTuesday, August 7, 2012
ROBBINTuesday, August 7, 2012
Tuesday, August 7, 2012
I LOVE...Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Good                          Beer.Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
WILL WORK FOR                      HAPPINESS.Tuesday, August 7, 2012
HOsPITALITY=        KINDNESS        TO STRANGERS+GUESTSTuesday, August 7, 2012
Tuesday, August 7, 2012
Our                          Book.Tuesday, August 7, 2012
Tuesday, August 7, 2012
VALUE SHIFT.Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
We need to use our BRAND AMBASSADORS                 so they can get some VIRAL BUZZ and our                 COMMUNITY INF...
I’M SORRY, BUT…                          WTF        .Tuesday, August 7, 2012
THE FOCUS                          SHOULD NOT BE                          TECHNOLOGY.Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
IT’S ABOUT         PEOPLE,           STUPID!Tuesday, August 7, 2012
WHAT IS A                          MOVEMENT?Tuesday, August 7, 2012
A movement elevates and empowers people to                   unite a community around a common cause,                   pa...
I’ll take it a step further…           A sustainable movement happens when customers and           employees share their p...
CAMPAIGNS                             VS                          MOVEMENTSTuesday, August 7, 2012
CAMPAIGNTuesday, August 7, 2012
MOVEMENTTuesday, August 7, 2012
CAMPAIGNTuesday, August 7, 2012
Launch an attack on competitors                    Target Customers           Penetrate Markets                Capture Mar...
MOVEMENTTuesday, August 7, 2012
Fans                                       Love                 Inspiration                          Grassroots           ...
CAMPAIGNTuesday, August 7, 2012
MOVEMENTTuesday, August 7, 2012
CAMPAIGNTuesday, August 7, 2012
MOVEMENTTuesday, August 7, 2012
CAMPAIGNTuesday, August 7, 2012
MOVEMENTTuesday, August 7, 2012
CAMPAIGNTuesday, August 7, 2012
MOVEMENTTuesday, August 7, 2012
CAMPAIGNTuesday, August 7, 2012
MOVEMENTTuesday, August 7, 2012
Tuesday, August 7, 2012
KINDNESS.Tuesday, August 7, 2012
SHARED                          OWNERSHIP.Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
BUIL ON PASSION                         TTuesday, August 7, 2012
THE ABOLITION OF CHILD                     SEX SLAVERY AND EXPLOITATION.Tuesday, August 7, 2012
FACTS ARE                          OVERWHELMINGTuesday, August 7, 2012
TWO CHILDREN                          EVERY MINUTETuesday, August 7, 2012
THE ABOLITION OF CHILD                     SEX SLAVERY AND EXPLOITATION.Tuesday, August 7, 2012
Movements Have                          Powerful IdentitiesTuesday, August 7, 2012
FILL IN THE BLANK:                       “I AM                                 .”Tuesday, August 7, 2012
POWERFUL IDENTITYTuesday, August 7, 2012
Tuesday, August 7, 2012
Movements live online                          and off-line.Tuesday, August 7, 2012
90%  OF                           WORD OF MOUTH                          HAPPENS OFFLINE.Tuesday, August 7, 2012
OFFLINE TOOLSTuesday, August 7, 2012
OFFLINETuesday, August 7, 2012
Movements have                          shared ownership.Tuesday, August 7, 2012
Ownership & Implementation                                     SHARED OWNERSHIPTuesday, August 7, 2012
SHARED OWNERSHIPTuesday, August 7, 2012
SHARED OWNERSHIPTuesday, August 7, 2012
SHARED OWNERSHIPTuesday, August 7, 2012
SHARED OWNERSHIPTuesday, August 7, 2012
SHARED OWNERSHIPTuesday, August 7, 2012
A Church in Long Island, New York                          was just given a winning 3 million                          dol...
A MOVEMENT IS NOT           A SPASM OF PASSION                          WE NEED A COLLECTIVE SHOUT!Tuesday, August 7, 2012
SHARED OWNERSHIPTuesday, August 7, 2012
SHARED OWNERSHIPTuesday, August 7, 2012
Movements Get ResultsTuesday, August 7, 2012
• More than tripled donations                            since changing their name &                            story     ...
• 100 offline events in last                            6 months                          • 400K+ website hits per month  ...
So, how does this apply to   ?Tuesday, August 7, 2012
THINK:                    WHAT ARE THE STORIES YOUR                      ORGANIZATION TELLS?Tuesday, August 7, 2012
THINK:              HOW CAN YOU EMPOWER PEOPLE               TO TELL YOUR STORY ONLINE                   AND F TO F       ...
THINK:                          CONVERSATION TOOLSTuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Fiskars scrapbooking products drive virtually            no conversation in the blogosphere.            Existing online hu...
These women were extremely passionate!                          But their passion wasn’t about the tools.                 ...
Tuesday, August 7, 2012
Tuesday, August 7, 2012
REFRAME THE                          CONVERSATIONTuesday, August 7, 2012
Reframe the conversation from “about scissors”           to “about people celebrating their creativity and           shari...
Movements have                          inspirational leaders.Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Movements Empower                          People with KnowledgeTuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Movements Have                          Powerful IdentitiesTuesday, August 7, 2012
Tuesday, August 7, 2012
Movements live online                          and off-line.Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Movements Get ResultsTuesday, August 7, 2012
• 3x sales growth in                            stores visited by a                            Lead Fiskateer             ...
• 600% increase                            in online mentions                          • 120K+ positive                   ...
Tuesday, August 7, 2012
So, how does this apply to   ?Tuesday, August 7, 2012
KEY TAKEAWAY:                          WHAT ARE YOUR advocates                           REALL TALKING ABOUT?             ...
KEY TAKEAWAY                            HOW DO YOU FIT                          INTO THEIR LIVES?Tuesday, August 7, 2012
KEY TAKEAWAY:                          HOW AND WHERE CAN YOU                          FIND YOUR ORGANIZATION’S            ...
Tuesday, August 7, 2012
REFRAME THE                          CONVERSATIONTuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Powerful IdentityTuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
A growing movementTuesday, August 7, 2012
Tuesday, August 7, 2012
90%  OF                           WORD OF MOUTH                          HAPPENS OFFLINE.Tuesday, August 7, 2012
OFFLINETuesday, August 7, 2012
WONDEROPOLIS                          IN THE                          CLASSROOM    OFFLINETuesday, August 7, 2012
Movements Get ResultsTuesday, August 7, 2012
• 18,500 visitors in its first month    • Jan-Aug 2011 unique visitors      grew by 670%    • O dollars spent on marketing...
• Wonderopolis has enjoyed     numerous (unsolicited)     favorable reviews in 100+     online publications     and blogs....
Tuesday, August 7, 2012
So, how does this apply to   ?Tuesday, August 7, 2012
THINK:                              DO YOU HAVE                          “TALKABLE” CONTENT?Tuesday, August 7, 2012
THINK:                          HOW CAN YOU ADD VALUE                            TO PEOPLE’S LIVES?Tuesday, August 7, 2012
HOsPITALITY=        KINDNESS        TO STRANGERS+GUESTSTuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Tuesday, August 7, 2012
Now It’s Your Turn...Tuesday, August 7, 2012
ROBBIN PHILLIPS                          Courageous President                          @robbinphillipsTuesday, August 7, 2...
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Hoosier Hospitality

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Indiana Hoosier Hospitality Keynote

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  • Thank you so much for having me here today. It is really my honor to be here.
  • So before we get started, I’d like to share a bit about who I am and what I stand for. I was born without a name.
  • It took my wonderful parents 11 days to decide on this simple name. And lucky for me they gave me two b’s. Because in this day of google search, if you google Robin with one b, you will find a professional dog trainer. I am not a professional dog trainer.
  • It took my wonderful parents 11 days to decide on this simple name. And lucky for me they gave me two b’s. Because in this day of google search, if you google Robin with one b, you will find a professional dog trainer. And while I adore animals, I am not a professional dog trainer.
  • I have had the honor of working with some amazing organizations in both the for profit and not for profit world.
  • Just to let you know what I love.
  • I love these two kids more than anything on the planet.
  • I love hot yoga
  • cold beer
  • sunny days,
  • Starry nights
  • And I get up every single day of my life with a single minded focus -- to make positive meaningful change in the world.
  • in prepping to come here today, I looked up the definition of hospitality. And I love it, because today I get to talk about a subject I love -- WORD of Mouth Marketing -- to a group focused something else I love - KINDNESS. Kindness is such a powerful thing, don’t you think?
  • Today we are going to talk about lessons learned creating community and sparking movements. In the hopes that you can take some of those lessons back to your organization and communities.
  • WE are so excited at Brains on Fire about igniting sustainable WORD OF MOUTH movements, that we wrote a book about it.
  • This is one of my favorite lines from your book. It comes from Rob Morris, the president and co-founder of an organization we’ll talk about today. Love146. I believe this with all my heart... we want to see ourselves in a story bigger than our own lives.
  • I am a marketer, and it simply would not be a conversation about marketing if we didn’t address the shiny new social media tools in the room. Everyone is talking about facebook and twitter and google + and pinterest...the list goes on and on...
  • This the truth about technology. What hot today is gone tomorrow.
  • What is that about.
  • it’s about this.
  • always has been
  • So what is a movement.
  • One the best ways to understand movements
  • Campaigns have a start and a finish...
  • Movements go on as long as kindred spirits are involved.
  • Campaigns use war words.
  • Movements use kinder words like....
  • campaigns are borning
  • Movements are full of excitement and energy.
  • campaigns use traditional media
  • movements spread from person to person.
  • campaigns are an us against them mentality.
  • Movements are we are all in this together.
  • Campaign are based on a creationist theory. Some smart people take data and info and go behind a curtain and reveal their brilliant word.
  • Movements are based on the evolutionist theory. IT changes and grows and develops along the way.
  • Campaigns are like an on and off switch, you run it for awhile and hope at the end you have some results.
  • Movements are like a passion dial...
  • So let’s talk abou you. I have to tell you, you guys have one of the most amazing WORD of MOUTH MARKETING stories I’ve run across in a long time. Is everyone here aware of the SUPER scarves story? Raise your hand. I believe what made this such a remarkable story is you started with people. And you started with something that was real and authentic, you started with
  • This goal in mind... How can we make it easy for stranger from the NE to find help when they need it. You didn’t start with technology or trying to create a viral campaign or twitter strategy, you simply started with what was real and empowered
  • to take SHARED ownership in welcoming strangers. and to be kind.
  • and to tell their story...
  • So I am going to switch gears a bit and talk about not for profit. I realize most of you in the room are in the business to be wildly profitable, but we can all learn alot from the not for profit world. In 2007 an international organization named justice for children came to us. They had a name problem. It seems that an group in Texas had been using the same name and there was confusion. They came to us for a new name.
  • Rob Morris and his team have one mission. To wipe child sex trafficking off the planet.
  • There are staggering statistics about human sex trafficking
  • two children every minute are sold into slavery. But is was rob’s answer to this simple question that got stuck in our hearts. What is your story. When I first hear this story their story had physical reaction.
  • video
  • Guys we are drowning in literature. Think conversation tools.
  • Let’s move to the world of for profit business.
  • National Center for Family Literacy had a problem. Like their outdated logo, Literacy had lost it’s relevancy. While Literacy is still a huge problem. Over 50% of unemployed 18-21 are functionally illiterate, NO ONE was talking about it. Our research showed that PARENTs want to play a role in their child’s education but resources we few and far between.
  • How could we reframe the conversation and make it about inspiring curiosity and wonder?
  • How could we get families talking, and thinking and wondering.
  • So I have shared some stories outside of your industry because i think we can learn the most from stories that take us outside of our routines. But here is story about a very popular tourism destination. about being hospitable and kind on FACEBOOK.
  • As managers of the Colonial Williamsburg facebook community it was our job to go beyond LIKES and create LIFE long fans. That was the goal.
  • Photo of esther winning facebook entry... In June of last year we had a photo contest for our summer profile picture. A mom of two girls named esther entered and won. She responded and told us that the photo was her two girls with their favorite interpreter.
  • Tami’s entry and esther’s response...I don’t mind paying for a place so nice. But she said, maybe my girls could get a dress for the day and I’ll take more pics!
  • Show multiple photos of her kids on facebook... So of course behind the scene cw made the dresses a reality and asked on fb that esther stop by the visitor center when she checks in. She was surprised and on facebook told the world that her kids love CW better than Disney.
  • Kindness = one person broadcasting live to over 20K fans on facebook and since 90% of word of mouth is offline, to her network of intimate family and friends, this simple story of being kind spread. And the best part, she said two extra nights. And her family has become LIFELONG fans of CW.
  • In closing I will share one last quote from our book...be famous for the people who love you. For the way you love them.
  • -- share of wallet, it’s share of heart that matters these days.
  • Transcript of "Hoosier Hospitality"

    1. 1. Igniting Powerful, Sustainable, Word of Mouth Movements • brainsonfire.comTuesday, August 7, 2012
    2. 2. HELLO.Tuesday, August 7, 2012
    3. 3. I WAS BORN WITHOUT A NAME.Tuesday, August 7, 2012
    4. 4. ROBBINTuesday, August 7, 2012
    5. 5. ROBBINTuesday, August 7, 2012
    6. 6. Tuesday, August 7, 2012
    7. 7. I LOVE...Tuesday, August 7, 2012
    8. 8. Tuesday, August 7, 2012
    9. 9. Tuesday, August 7, 2012
    10. 10. Good Beer.Tuesday, August 7, 2012
    11. 11. Tuesday, August 7, 2012
    12. 12. Tuesday, August 7, 2012
    13. 13. WILL WORK FOR HAPPINESS.Tuesday, August 7, 2012
    14. 14. HOsPITALITY= KINDNESS TO STRANGERS+GUESTSTuesday, August 7, 2012
    15. 15. Tuesday, August 7, 2012
    16. 16. Our Book.Tuesday, August 7, 2012
    17. 17. Tuesday, August 7, 2012
    18. 18. VALUE SHIFT.Tuesday, August 7, 2012
    19. 19. Tuesday, August 7, 2012
    20. 20. Tuesday, August 7, 2012
    21. 21. We need to use our BRAND AMBASSADORS so they can get some VIRAL BUZZ and our COMMUNITY INFLUENCERS can EVANGELIZE the PRODUCT SEEDING and create some SOCIAL MEDIA about it. Then we’ll TWEET about it and update our FACEBOOK status as we check in on FOURSQUARE.Tuesday, August 7, 2012
    22. 22. I’M SORRY, BUT… WTF .Tuesday, August 7, 2012
    23. 23. THE FOCUS SHOULD NOT BE TECHNOLOGY.Tuesday, August 7, 2012
    24. 24. Tuesday, August 7, 2012
    25. 25. Tuesday, August 7, 2012
    26. 26. IT’S ABOUT PEOPLE, STUPID!Tuesday, August 7, 2012
    27. 27. WHAT IS A MOVEMENT?Tuesday, August 7, 2012
    28. 28. A movement elevates and empowers people to unite a community around a common cause, passion, company, brand, or organization.Tuesday, August 7, 2012
    29. 29. I’ll take it a step further… A sustainable movement happens when customers and employees share their passion for a business or cause and become a self-perpetuating force for excitement, ideas, communication, and growth.Tuesday, August 7, 2012
    30. 30. CAMPAIGNS VS MOVEMENTSTuesday, August 7, 2012
    31. 31. CAMPAIGNTuesday, August 7, 2012
    32. 32. MOVEMENTTuesday, August 7, 2012
    33. 33. CAMPAIGNTuesday, August 7, 2012
    34. 34. Launch an attack on competitors Target Customers Penetrate Markets Capture Market Share Market Domination CAMPAIGNTuesday, August 7, 2012
    35. 35. MOVEMENTTuesday, August 7, 2012
    36. 36. Fans Love Inspiration Grassroots Evangelists Loud and Proud Kindred Spirits Passion Spreading the word MOVEMENTTuesday, August 7, 2012
    37. 37. CAMPAIGNTuesday, August 7, 2012
    38. 38. MOVEMENTTuesday, August 7, 2012
    39. 39. CAMPAIGNTuesday, August 7, 2012
    40. 40. MOVEMENTTuesday, August 7, 2012
    41. 41. CAMPAIGNTuesday, August 7, 2012
    42. 42. MOVEMENTTuesday, August 7, 2012
    43. 43. CAMPAIGNTuesday, August 7, 2012
    44. 44. MOVEMENTTuesday, August 7, 2012
    45. 45. CAMPAIGNTuesday, August 7, 2012
    46. 46. MOVEMENTTuesday, August 7, 2012
    47. 47. Tuesday, August 7, 2012
    48. 48. KINDNESS.Tuesday, August 7, 2012
    49. 49. SHARED OWNERSHIP.Tuesday, August 7, 2012
    50. 50. Tuesday, August 7, 2012
    51. 51. Tuesday, August 7, 2012
    52. 52. Tuesday, August 7, 2012
    53. 53. BUIL ON PASSION TTuesday, August 7, 2012
    54. 54. THE ABOLITION OF CHILD SEX SLAVERY AND EXPLOITATION.Tuesday, August 7, 2012
    55. 55. FACTS ARE OVERWHELMINGTuesday, August 7, 2012
    56. 56. TWO CHILDREN EVERY MINUTETuesday, August 7, 2012
    57. 57. THE ABOLITION OF CHILD SEX SLAVERY AND EXPLOITATION.Tuesday, August 7, 2012
    58. 58. Movements Have Powerful IdentitiesTuesday, August 7, 2012
    59. 59. FILL IN THE BLANK: “I AM .”Tuesday, August 7, 2012
    60. 60. POWERFUL IDENTITYTuesday, August 7, 2012
    61. 61. Tuesday, August 7, 2012
    62. 62. Movements live online and off-line.Tuesday, August 7, 2012
    63. 63. 90% OF WORD OF MOUTH HAPPENS OFFLINE.Tuesday, August 7, 2012
    64. 64. OFFLINE TOOLSTuesday, August 7, 2012
    65. 65. OFFLINETuesday, August 7, 2012
    66. 66. Movements have shared ownership.Tuesday, August 7, 2012
    67. 67. Ownership & Implementation SHARED OWNERSHIPTuesday, August 7, 2012
    68. 68. SHARED OWNERSHIPTuesday, August 7, 2012
    69. 69. SHARED OWNERSHIPTuesday, August 7, 2012
    70. 70. SHARED OWNERSHIPTuesday, August 7, 2012
    71. 71. SHARED OWNERSHIPTuesday, August 7, 2012
    72. 72. SHARED OWNERSHIPTuesday, August 7, 2012
    73. 73. A Church in Long Island, New York was just given a winning 3 million dollar lottery ticket by a member of their congregation. The Church in turn donated $200,000 to Love 146. This made big news, the Pastor has been on Good Morning America, The Early Show, etc. talking about us. Great awareness! SHARED OWNERSHIPTuesday, August 7, 2012
    74. 74. A MOVEMENT IS NOT A SPASM OF PASSION WE NEED A COLLECTIVE SHOUT!Tuesday, August 7, 2012
    75. 75. SHARED OWNERSHIPTuesday, August 7, 2012
    76. 76. SHARED OWNERSHIPTuesday, August 7, 2012
    77. 77. Movements Get ResultsTuesday, August 7, 2012
    78. 78. • More than tripled donations since changing their name & story • 19,000 Love146 twibbons • 160 Task ForcesTuesday, August 7, 2012
    79. 79. • 100 offline events in last 6 months • 400K+ website hits per month • 250 user-submitted videos in the last yearTuesday, August 7, 2012
    80. 80. So, how does this apply to ?Tuesday, August 7, 2012
    81. 81. THINK: WHAT ARE THE STORIES YOUR ORGANIZATION TELLS?Tuesday, August 7, 2012
    82. 82. THINK: HOW CAN YOU EMPOWER PEOPLE TO TELL YOUR STORY ONLINE AND F TO F ACE ACE?Tuesday, August 7, 2012
    83. 83. THINK: CONVERSATION TOOLSTuesday, August 7, 2012
    84. 84. Tuesday, August 7, 2012
    85. 85. Tuesday, August 7, 2012
    86. 86. Tuesday, August 7, 2012
    87. 87. Tuesday, August 7, 2012
    88. 88. Tuesday, August 7, 2012
    89. 89. Fiskars scrapbooking products drive virtually no conversation in the blogosphere. Existing online hubs had become a place for cattiness, bullying and criticism. aka…Scrap Bitches. Online mining discovered the market was much younger. Scrapbooking isn’t just for grandma.Tuesday, August 7, 2012
    90. 90. These women were extremely passionate! But their passion wasn’t about the tools. It was about what those tools enabled them to do.Tuesday, August 7, 2012
    91. 91. Tuesday, August 7, 2012
    92. 92. Tuesday, August 7, 2012
    93. 93. REFRAME THE CONVERSATIONTuesday, August 7, 2012
    94. 94. Reframe the conversation from “about scissors” to “about people celebrating their creativity and sharing their personal lives with each other.” Create and support a positive blog community, supported by Fiskars. A community led not by the best technical scrapbookers, but by the most passionate.Tuesday, August 7, 2012
    95. 95. Movements have inspirational leaders.Tuesday, August 7, 2012
    96. 96. Tuesday, August 7, 2012
    97. 97. Tuesday, August 7, 2012
    98. 98. Movements Empower People with KnowledgeTuesday, August 7, 2012
    99. 99. Tuesday, August 7, 2012
    100. 100. Tuesday, August 7, 2012
    101. 101. Movements Have Powerful IdentitiesTuesday, August 7, 2012
    102. 102. Tuesday, August 7, 2012
    103. 103. Movements live online and off-line.Tuesday, August 7, 2012
    104. 104. Tuesday, August 7, 2012
    105. 105. Tuesday, August 7, 2012
    106. 106. Tuesday, August 7, 2012
    107. 107. Movements Get ResultsTuesday, August 7, 2012
    108. 108. • 3x sales growth in stores visited by a Lead Fiskateer • 8500+ engaged Fiskateers • 500% Yearly Value of communityTuesday, August 7, 2012
    109. 109. • 600% increase in online mentions • 120K+ positive commentsTuesday, August 7, 2012
    110. 110. Tuesday, August 7, 2012
    111. 111. So, how does this apply to ?Tuesday, August 7, 2012
    112. 112. KEY TAKEAWAY: WHAT ARE YOUR advocates REALL TALKING ABOUT? YTuesday, August 7, 2012
    113. 113. KEY TAKEAWAY HOW DO YOU FIT INTO THEIR LIVES?Tuesday, August 7, 2012
    114. 114. KEY TAKEAWAY: HOW AND WHERE CAN YOU FIND YOUR ORGANIZATION’S BEST FRIENDS?Tuesday, August 7, 2012
    115. 115. Tuesday, August 7, 2012
    116. 116. REFRAME THE CONVERSATIONTuesday, August 7, 2012
    117. 117. Tuesday, August 7, 2012
    118. 118. Tuesday, August 7, 2012
    119. 119. Tuesday, August 7, 2012
    120. 120. Tuesday, August 7, 2012
    121. 121. Powerful IdentityTuesday, August 7, 2012
    122. 122. Tuesday, August 7, 2012
    123. 123. Tuesday, August 7, 2012
    124. 124. Tuesday, August 7, 2012
    125. 125. Tuesday, August 7, 2012
    126. 126. Tuesday, August 7, 2012
    127. 127. A growing movementTuesday, August 7, 2012
    128. 128. Tuesday, August 7, 2012
    129. 129. 90% OF WORD OF MOUTH HAPPENS OFFLINE.Tuesday, August 7, 2012
    130. 130. OFFLINETuesday, August 7, 2012
    131. 131. WONDEROPOLIS IN THE CLASSROOM OFFLINETuesday, August 7, 2012
    132. 132. Movements Get ResultsTuesday, August 7, 2012
    133. 133. • 18,500 visitors in its first month • Jan-Aug 2011 unique visitors grew by 670% • O dollars spent on marketing, growth totally fueled by organic word of mouth • Facebook & Twitter followers grow steadily, averaging 150 and 141 new fans per month, respectivelyTuesday, August 7, 2012
    134. 134. • Wonderopolis has enjoyed numerous (unsolicited) favorable reviews in 100+ online publications and blogs. • Recently, Time Magazine named Wonderopolis one of 2011’s “50 Best Websites.” • EducationWorld.com gave Wonderopolis 5 stars for its high-quality information and ability to bring fun into the classroom.Tuesday, August 7, 2012
    135. 135. Tuesday, August 7, 2012
    136. 136. So, how does this apply to ?Tuesday, August 7, 2012
    137. 137. THINK: DO YOU HAVE “TALKABLE” CONTENT?Tuesday, August 7, 2012
    138. 138. THINK: HOW CAN YOU ADD VALUE TO PEOPLE’S LIVES?Tuesday, August 7, 2012
    139. 139. HOsPITALITY= KINDNESS TO STRANGERS+GUESTSTuesday, August 7, 2012
    140. 140. Tuesday, August 7, 2012
    141. 141. Tuesday, August 7, 2012
    142. 142. Tuesday, August 7, 2012
    143. 143. Tuesday, August 7, 2012
    144. 144. Tuesday, August 7, 2012
    145. 145. Tuesday, August 7, 2012
    146. 146. Tuesday, August 7, 2012
    147. 147. Now It’s Your Turn...Tuesday, August 7, 2012
    148. 148. ROBBIN PHILLIPS Courageous President @robbinphillipsTuesday, August 7, 2012
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