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Making Money with Inbound Marketing: Part 2 (Creating Leads)
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Making Money with Inbound Marketing: Part 2 (Creating Leads)

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BrainSell’s second installment of a 4 part series on inbound marketing. Jim Ward, BrainSell CEO, and Sonja Fridell, BrainSell GM, discuss the best methods of creating leads with inbound marketing.

BrainSell’s second installment of a 4 part series on inbound marketing. Jim Ward, BrainSell CEO, and Sonja Fridell, BrainSell GM, discuss the best methods of creating leads with inbound marketing.

Published in: Technology, Business

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  • 1. How to Make $ With Inbound Marketing Part 2: Creating Leads with Inbound Marketing Sonja Fridell Jim Ward GM, BrainSell TechnologiesPresident, BrainSell Technologies
  • 2. @brainsellTweet #inboundmarketingseries
  • 3. The Series5/16: Part 2 of 4: Creating Leads with InboundMarketing6/6: Part 3 of 4: Leveraging Social Media withInbound Marketing6/13: Part 4 of 4: Converting Leads with InboundMarketingTweet #inboundmarketingseries
  • 4. Is your website pushing or pulling?Tweet #inboundmarketingseries
  • 5. Do 3 things... 1. Start a blog 2. Create compelling content 3. Track your progress *And stop obsessing over the way your website looksTweet #inboundmarketingseries
  • 6. ● Choose a platform you like ● Make it VISIBLE ● Enable RSS Feed ● Encourage Comments ● Distribute (linkedin, twitter) ● Add CALLS TO ACTIONTweet #inboundmarketingseries
  • 7. ● Write on Google terms (headlines matter) ● But "Dont fight with Ninjas" - D. Shah ● Create Calls to Action! ● Be conversational and to the point ● Frequency (at least once a week)Tweet #inboundmarketingseries
  • 8. Track your progress ● Use Google analytics ● Spreadsheet your reach (subscribers, followers, links, traffic)Tweet #inboundmarketingseries
  • 9. Stepping it up...Tweet #inboundmarketingseries
  • 10. Free Tools ● Hoot Suite (twitter and FB) ● Google Analytics ● Google Reader ● Google Marketplace ● Google Docs (forms) ● www.google.com/addurl ● Feed Burner ● Wordpress, Blogger ● Weebly (site builder with forms) ● Mail Chimp (outbound, newsletters) ● Inbox25Tweet #inboundmarketingseries
  • 11. In Closing ● Start a blog ● Create valuable content ● GET FOUND ● Become a trusted resource ● Gain a following ● Measure progress ● Automate when its timeTweet #inboundmarketingseries
  • 12. Two more parts left! 6/6: Part 3 of 4: Leveraging Social Media with Inbound Marketing 6/13: Part 4 of 4: Converting LeadsTweet #inboundmarketingseries

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