How to Make $ With       Inbound Marketing       Part 2: Creating Leads with Inbound Marketing                            ...
@brainsellTweet #inboundmarketingseries
The Series5/16: Part 2 of 4: Creating Leads with InboundMarketing6/6: Part 3 of 4: Leveraging Social Media withInbound Mar...
Is your website pushing or pulling?Tweet #inboundmarketingseries
Do 3 things...    1. Start a blog    2. Create compelling content    3. Track your progress   *And stop obsessing over the...
● Choose a platform you like                                ● Make it VISIBLE                                ● Enable RSS ...
● Write on Google terms (headlines matter)      ● But "Dont fight with Ninjas" - D. Shah      ● Create Calls to Action!   ...
Track your progress     ● Use Google analytics     ● Spreadsheet your reach (subscribers, followers, links,       traffic)...
Stepping it up...Tweet #inboundmarketingseries
Free Tools     ● Hoot Suite (twitter and FB)     ● Google Analytics     ● Google Reader     ● Google Marketplace     ● Goo...
In Closing    ● Start a blog    ● Create valuable content    ● GET FOUND    ● Become a trusted resource    ● Gain a follow...
Two more parts left! 6/6: Part 3 of 4: Leveraging Social Media with Inbound Marketing 6/13: Part 4 of 4: Converting LeadsT...
Upcoming SlideShare
Loading in …5
×

Making Money with Inbound Marketing: Part 2 (Creating Leads)

448 views

Published on

BrainSell’s second installment of a 4 part series on inbound marketing. Jim Ward, BrainSell CEO, and Sonja Fridell, BrainSell GM, discuss the best methods of creating leads with inbound marketing.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
448
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Making Money with Inbound Marketing: Part 2 (Creating Leads)

  1. 1. How to Make $ With Inbound Marketing Part 2: Creating Leads with Inbound Marketing Sonja Fridell Jim Ward GM, BrainSell TechnologiesPresident, BrainSell Technologies
  2. 2. @brainsellTweet #inboundmarketingseries
  3. 3. The Series5/16: Part 2 of 4: Creating Leads with InboundMarketing6/6: Part 3 of 4: Leveraging Social Media withInbound Marketing6/13: Part 4 of 4: Converting Leads with InboundMarketingTweet #inboundmarketingseries
  4. 4. Is your website pushing or pulling?Tweet #inboundmarketingseries
  5. 5. Do 3 things... 1. Start a blog 2. Create compelling content 3. Track your progress *And stop obsessing over the way your website looksTweet #inboundmarketingseries
  6. 6. ● Choose a platform you like ● Make it VISIBLE ● Enable RSS Feed ● Encourage Comments ● Distribute (linkedin, twitter) ● Add CALLS TO ACTIONTweet #inboundmarketingseries
  7. 7. ● Write on Google terms (headlines matter) ● But "Dont fight with Ninjas" - D. Shah ● Create Calls to Action! ● Be conversational and to the point ● Frequency (at least once a week)Tweet #inboundmarketingseries
  8. 8. Track your progress ● Use Google analytics ● Spreadsheet your reach (subscribers, followers, links, traffic)Tweet #inboundmarketingseries
  9. 9. Stepping it up...Tweet #inboundmarketingseries
  10. 10. Free Tools ● Hoot Suite (twitter and FB) ● Google Analytics ● Google Reader ● Google Marketplace ● Google Docs (forms) ● www.google.com/addurl ● Feed Burner ● Wordpress, Blogger ● Weebly (site builder with forms) ● Mail Chimp (outbound, newsletters) ● Inbox25Tweet #inboundmarketingseries
  11. 11. In Closing ● Start a blog ● Create valuable content ● GET FOUND ● Become a trusted resource ● Gain a following ● Measure progress ● Automate when its timeTweet #inboundmarketingseries
  12. 12. Two more parts left! 6/6: Part 3 of 4: Leveraging Social Media with Inbound Marketing 6/13: Part 4 of 4: Converting LeadsTweet #inboundmarketingseries

×