How to get found with inbound marketing
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How to get found with inbound marketing






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How to get found with inbound marketing How to get found with inbound marketing Presentation Transcript

  • How to Get Found With Inbound Marketing Wednesday, July 24th 2013 1:30 PM EST Stewart Sylvester Inbound Marketing Manager BrainSell Technologies @StewartSylvest1 Sonja Fridell General Manager BrainSell Technologies @sfridell
  • @brainsell
  • What Downturn?
  • Customers Have Changed
  • Now they are... educated savvy researchers
  • Outbound Marketing was About PUSHING your Product
  • So What Is Inbound Marketing?
  • Inbound Marketing is About Pulling People In...
  • •Become an Expert •Gain a Following •Have People Reaching Out to YOU With Inbound Marketing You Can...
  • BrainSell's Inbound Marketing Circle BrainSell's Topsfield office whiteboard wall.
  • How To Get Found with Inbound #1) Write an engaging and helpful blog post - on something relevant to your industry - with a CTA to capture leads. #2) Promote your post on social media outlets: LinkedIn, Twitter, Facebook, Tumblr, and Pinterest (if you have cool images ... which you absolutely should). #3) If it's a really cool blog post with a whitepaper or other CTA attached to it - do a press release on it.
  • How To Get Found with Inbound #4) Leads come in: screenshots of Sonja in our Marketing Automation solution - Net-Results #5) Scored in Marketing Automation:
  • How To Get Found with Inbound #6) Assigned to a salesperson in CRM and sold Screenshot of Sonja in our CRM instance - SugarCRM
  • •Hootsuite/TweetDeck (twitter, facebook, linkedin) • •Google Analytics • •Google Marketplace • •Feedburner •Wordpress, Blogger, Tumblr •Weebly (site builder with forms) •Woofoo forms, Google forms •Marketing automation(Hubspot, Pardot, Net-Results) BrainSell's Favorite Free Tools
  • In Closing •Inbound marketing WORKS! •Customers have changed, have you? •Be valuable and social •Use the Inbound Circle! •Embrace technology •Watch the leads come in and deals close
  • Next week: Learn how to convert Inbound leads to deals won using Marketing Automation and CRM.
  • Now What? Tweet with us! @brainsell 5 Ways to Improve Lead Generation on Your Website - Download Whitepaper