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Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
Brainmates - Strategy, Briefly Explained
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Brainmates - Strategy, Briefly Explained

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Strategy is a term that is often bandied about by many without a crystal clear understanding or definition of what it actually means. …

Strategy is a term that is often bandied about by many without a crystal clear understanding or definition of what it actually means.
Brainmates have unpacked the term to present a simple view of strategy.

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  • Version 1.2
  • We are consultants and trainersUse product management as a framework to understand the market and what they might need And using the business’ capability, deliver a product that delights customer and delivers some measurable benefits back to the business.
  • Transcript

    • 1. Product Strategy Explained
    • 2. Who is Brainmates?A product managementconsulting and training businessTo provide experienced ProductManagement to businesses thatwant to truly understand theircustomers’ needs ....Our mission:
    • 3. ... to develop innovative productsthat their customers love.
    • 4. Strategy is aloaded term4
    • 5. What is a strategy?5
    • 6. Strategy is thecompany’s compass6
    • 7. Strategy has bothmagnitude anddirection7
    • 8. Strategy is NOT adetailed plan 8
    • 9. Strategyguides the actof planning9
    • 10. Strategy must beresponsive to change10
    • 11. What the experts say?11
    • 12. According to Michael Porter...“The essence of strategy ischoosing to perform activitiesdifferently than rivals do.”What is Strategy?Michael Porter, Harvard Business Review, 1996
    • 13. According to Kim and Mauborgne ...Strategy hinges on thedevelopment and alignmentof three propositions…How Strategy Shapes Structure?Kim and Mauborgne, Harvard Business Review, 2009
    • 14. Proposition 1:A value proposition thatattracts buyers.
    • 15. Proposition 2:A profit proposition thatenables the company tomake money out of thevalue proposition.
    • 16. Proposition 3:A people proposition thatmotivates those working foror with the company toexecute the strategy.How Strategy Shapes Structure?Kim and Mauborgne, Harvard Business Review, 2009
    • 17. Henri Mintzberg says strategy is ...A PlanA consciously or purposefully intendedcourse of action, a guideline, set ofguidelines to deal with a situation.
    • 18. Henri Mintzberg says strategy is…A PloyAs a plan, strategy can be a ploy tooutwit an opponent or a competitor.
    • 19. Henri Mintzberg says strategy is …A PatternStrategy is consistency in behaviour,whether or not intended. A companymay exhibit a pattern in its actions. Thisin itself becomes strategy. There maybe a plan behind these set of actions orthere may not be.
    • 20. Henri Mintzberg says strategy is …A PositionStrategy as a means of locating theorganisation in the externalenvironment. The organisationsdecision to compete in a specificmarket is itself strategy. (Niche,Ecological).
    • 21. Henri Mintzberg says strategy is …A PerspectiveStrategy as an ingrained way of seeingthe world. (Some companies areaggressive pacesetters).The Strategy Concept I; Five Ps for StrategyHenry Mintzberg, California Management Review, 1987
    • 22. Why have a strategy?22
    • 23. Focus on the right setof activities
    • 24. To maximise theorganisation’sresources and efforts
    • 25. What is a product strategy?25
    • 26. A product strategy is a ...Set of guiding principles+Product goal(s)
    • 27. The product’s guidingprinciples and goals mustbe underpinned by thebusiness strategy
    • 28. What do I need to create a productstrategy?28
    • 29. 291. Strategyrequiresknowledge
    • 30. 302. Strategy requiresprocess
    • 31. 313. Strategy requirestools
    • 32. A process and 10 questions to a productstrategy32
    • 33. 33ProductPurposeProductGoalsProduct Strategy10 key questions underpinning a product strategy ….Strategic ToolsProduct Plans andRoadmapsFormulating a product strategyCreate Milestonesand Measure
    • 34. 34Answering 10 keyquestions will help youformulate your productstrategy
    • 35. 35What is the purpose of theproduct in the market?Question 1:ProductPurpose
    • 36. 36What is the purpose of theproduct for the business?Question 2:ProductPurpose
    • 37. 37What do we want the productto achieve?Question 3:ProductGoals
    • 38. 38Which markets do we wantthe product to serve?Question 4:Product Strategy
    • 39. 39How do we want the customerto feel?Question 5:Product Strategy
    • 40. 40What additional value do weneed to develop in ourproduct?Question 6:Product Strategy
    • 41. 41Who else is offering the samevalue in the market?Question 7:Product Strategy
    • 42. 42What capability do we haveto create the value?Question 8:Product Strategy
    • 43. 43What constraints do we haveto consider?Question 9:Product Strategy
    • 44. 44How fast do we have tomove?Question 10:Product Strategy
    • 45. Some strategic tools45
    • 46. Use the following toolsto help answer the 10questions towards astrategy
    • 47. Customer InsightsBusiness Success Factors: Vision, MissionSWOT AnalysisPorters 5 ForcesCompetitor AnalysisPESTLEScenario PlanningMarket SegmentationValue Curve AnalysisStrategic Risk AssessmentProfit & Loss Statement
    • 48. Connect with Brainmates48Brainmates Group @Brainmates#prodmgmtFacebook.com/Brainmateswww.brainmates.com.au info@brainmates.com.au + 61 2 9923 8147

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