Roadmaps Explained
Roadmapping is a planning activity
conducted by Product teams.
“In preparing for battle I have
always found that plans are
useless, but planning is
indispensable.”
Eisenhower
What is a Roadmap?
4
A roadmap is a visual plan that
drives the organisation towards its
goals.
There are many types of
roadmaps…
7
1. Product 1 product + new features + vision
2. Portfoliomany products + programs of work + vision
3. Marketingefforts a...
What a Roadmap isn’t?
8
A long laundry list of stuff
9
Why Bother with a Product Roadmap?
10
To align team members
Making sure they are running in the same race in
the same direction
To prioritise activities that deliver the
most customer and business value
To deliver on the business’s strategy
And achieve the business goals.
How to Create a Roadmap?
15
The steps towards a roadmap
1. Collect
2. Prioritise
3. Estimate
4. Assess
5. Re-Prioritise
6. Approve
7. Share & Communic...
Collect1
Collect ideas from various sources:
• Customer service
• Analysis of the market
• Customer visits
• Workshops
• I...
Prioritise2
Examine and rank each idea by asking:
• Who will the idea benefit?
• What problem are we solving to deliver th...
Goal driven prioritisation
1. List 3 to 6 business goals. For example:
• New revenue
• New sales
• Reduction in product co...
Estimate3
Estimate (or guess) the effort required to develop each
idea by:
• Getting a team together (Engineering, UX, Pro...
“Planning Poker” as an estimation technique
21
Source:
Agile Estimating & Planning; Mike Cohn
1. Asks the estimators
how m...
Assess4
Assess the list of ideas from the initial analysis based on
the:
• Value to the customer
• Ability to meet busines...
Re-Prioritise5
With more information at hand, its time to re-prioritise
the ideas and create the roadmap by:
• Re-ranking ...
But don’t wait to get it ‘perfect’
Or you will never get started
Approve6
Get approval for the roadmap from:
• Your manager
• Those in charge of strategy
• Those that manage the company’s...
Share & Communicate7
When the roadmap has been approved, create a ‘show
and tell’ version and share with:
• The team that ...
“I’m okay with sharing the
roadmap… as long as clients and
sales people know that the
roadmap is a plan and not a
commitme...
Connect with Brainmates
28
Brainmates Group @Brainmates
#prodmgmt
Facebook.com/Brainmates
www.brainmates.com.au info@brain...
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Brainmates - Roadmaps, Briefly Explained

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Brainmates provides some simple steps to creating and prioritising a list of ideas or activities to create a Product Roadmap.

Published in: Business, Education

Brainmates - Roadmaps, Briefly Explained

  1. 1. Roadmaps Explained
  2. 2. Roadmapping is a planning activity conducted by Product teams.
  3. 3. “In preparing for battle I have always found that plans are useless, but planning is indispensable.” Eisenhower
  4. 4. What is a Roadmap? 4
  5. 5. A roadmap is a visual plan that drives the organisation towards its goals.
  6. 6. There are many types of roadmaps…
  7. 7. 7 1. Product 1 product + new features + vision 2. Portfoliomany products + programs of work + vision 3. Marketingefforts across each channel + growth 4. Technologyadoption of new technology + longevity (systems) 5. Platformimprovements in the platform + innovation
  8. 8. What a Roadmap isn’t? 8
  9. 9. A long laundry list of stuff 9
  10. 10. Why Bother with a Product Roadmap? 10
  11. 11. To align team members Making sure they are running in the same race in the same direction
  12. 12. To prioritise activities that deliver the most customer and business value
  13. 13. To deliver on the business’s strategy
  14. 14. And achieve the business goals.
  15. 15. How to Create a Roadmap? 15
  16. 16. The steps towards a roadmap 1. Collect 2. Prioritise 3. Estimate 4. Assess 5. Re-Prioritise 6. Approve 7. Share & Communicate
  17. 17. Collect1 Collect ideas from various sources: • Customer service • Analysis of the market • Customer visits • Workshops • Internal stakeholders • Research • Internal strategy papers
  18. 18. Prioritise2 Examine and rank each idea by asking: • Who will the idea benefit? • What problem are we solving to deliver that benefit? • How urgent or important is the problem to them? • How many people share the problem? • How does the idea help us meet the business goals? • What vision does the idea drive towards? • What tangible or intangible benefits can the business gain?
  19. 19. Goal driven prioritisation 1. List 3 to 6 business goals. For example: • New revenue • New sales • Reduction in product costs • Reduction in customer service costs • Customer retention • Legal & regulatory 2. Score each roadmap idea to indicate how effective it will be in progressing towards each business goal. • A high number is GOOD eg 10 out of 10, • A low number is POOR, eg 1 out of 10. 3. Total the scores for each idea. • The ideas with the highest scores should be prioritised over those with lower scores. 19
  20. 20. Estimate3 Estimate (or guess) the effort required to develop each idea by: • Getting a team together (Engineering, UX, Product) • Assigning relative effort to each idea by using: • Expert opinion • Analogy (compares the feature being estimated with other features) • Disaggregation (splitting features into smaller pieces) • A combination of the techniques above Sources: On Roadmaps and Roadmapping; Steve Johnson, Agile Estimating & Planning; Mike Cohn
  21. 21. “Planning Poker” as an estimation technique 21 Source: Agile Estimating & Planning; Mike Cohn 1. Asks the estimators how much effort it would take to develop the idea. 1. Receives a deck of cards with numbers. 2. Listens to the moderator and ask questions to help determine effort. 3. Estimator selects a card that reflects effort. 4. Cards are displayed simultaneously. 5. If cards differ significantly, high & low estimators provide reason for their estimation. 6. After discussion, estimators repeat the card selection process. 7. This continues until the card values are similar across each estimator. Moderator Estimators (Developers, Testers, UX etc)
  22. 22. Assess4 Assess the list of ideas from the initial analysis based on the: • Value to the customer • Ability to meet business objectives
  23. 23. Re-Prioritise5 With more information at hand, its time to re-prioritise the ideas and create the roadmap by: • Re-ranking the ideas based on: • Effort & time (magnitude) versus customer & business value (direction) • Some ideas may require significantly less effort to deliver but may produce less value than another idea. You might rank this one over one that delivers enormous value but takes considerably more effort to deliver.
  24. 24. But don’t wait to get it ‘perfect’ Or you will never get started
  25. 25. Approve6 Get approval for the roadmap from: • Your manager • Those in charge of strategy • Those that manage the company’s purse strings • OR, through the annual planning process
  26. 26. Share & Communicate7 When the roadmap has been approved, create a ‘show and tell’ version and share with: • The team that helped with the estimation of the ideas on the roadmap • Other internal teams (Marketing, Customer Service) • External stakeholders (Suppliers, Partners, Customers)
  27. 27. “I’m okay with sharing the roadmap… as long as clients and sales people know that the roadmap is a plan and not a commitment.” Steve Johnson
  28. 28. Connect with Brainmates 28 Brainmates Group @Brainmates #prodmgmt Facebook.com/Brainmates www.brainmates.com.au info@brainmates.com.au + 61 2 9923 8147
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