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Breakfast & Brains, September 2012- Simon Yule
Breakfast & Brains, September 2012- Simon Yule
Breakfast & Brains, September 2012- Simon Yule
Breakfast & Brains, September 2012- Simon Yule
Breakfast & Brains, September 2012- Simon Yule
Breakfast & Brains, September 2012- Simon Yule
Breakfast & Brains, September 2012- Simon Yule
Breakfast & Brains, September 2012- Simon Yule
Breakfast & Brains, September 2012- Simon Yule
Breakfast & Brains, September 2012- Simon Yule
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Breakfast & Brains, September 2012- Simon Yule

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Breakfast & Brains September 2012

Breakfast & Brains September 2012

Published in: Business, News & Politics
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Transcript

  • 1. Demys&fying  Cross  Device  Video   Adver&sing   Simon  Yule  
  • 2. Overview1.  Gatwick Express –  Video advertising2.  Why is CDVA important? (from a brand perspective)3.  How should brands go about planning for a CDVA campaign?
  • 3. Gatwick Express•  Express Tracks –  30 minute music tracks made ‘in sync’ with the passing landscape. “It’s about the journey. Not the destination.”
  • 4. Express Tracks•  Video advertising (4 x videos)
  • 5. Why is CDVA important for a brand?1.  Video: Media consumption –  Engagement –  Screen size –  Technology advancements (HTML5 and ABR)2.  Touch points and digital fragmentation –  IMC (user experience – seamless flow) –  Mobile devices have huge social capacity now –  Multi channel marketing3.  Keep in mind how brands operate
  • 6. Some of the best viral ads are video...
  • 7. Planning a CDVA campaign1.  What are your marketing goals? –  Direct Response –  Brand2.  Look at where you are... ... before you launch into anything
  • 8. Planning a CDVA campaign Research•  Research –  Use your data intelligently Results Media Analysis selection Media Optimisation campaign•  Media Selection –  Work in collaboration with your agency to formulate the best plan
  • 9. Digital video formats...
  • 10. That’s a wrap.

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