Interac(ve	
  Adver(sing
Ad	
  Explore:	
  The	
  Next	
  Genera3on
ITV	
  Commercial	
  Innova(on
Interac(ve	
  Adver(sin...
INTERACTIVE	
  ADVERTISING:	
  PATH	
  TO	
  PURCHASE
Discover
Product
Learn
Features
Google
Find
Online	
  Store
Explore
...
INTERACTIVE	
  ADVERTISING:	
  PATH	
  TO	
  PURCHASE
Discover
Product
Learn
Features
Google
Find
Online	
  Store
Explore
...
INTERACTIVE	
  ADVERTISING:	
  PATH	
  TO	
  PURCHASE
Discover
Product
Learn
Features
Google
Find
Online	
  Store
Explore
...
Our	
  “Carousel”	
  format	
  allows	
  non-­‐
disrup3ve	
  viewing	
  of	
  addi3onal	
  content	
  
such	
  as	
  video...
AD	
  EXPLORE:	
  CAROUSEL
• Up	
  to	
  five	
  pages.
• Different	
  thumbnails.
• Different	
  backgrounds.
• Each	
  can	...
AD	
  EXPLORE:	
  RIBBON
The	
  “Ribbon”	
  allows	
  brands	
  to	
  adver3se	
  
products	
  to	
  our	
  audience	
  th...
AD	
  EXPLORE:	
  RIBBON
• Up	
  to	
  30	
  calls-­‐to-­‐ac(on	
  
thumbnails.
• Each	
  (med	
  to	
  video	
  content.
...
AD	
  EXPLORE:	
  BUTTONS
Like	
  the	
  Ribbon,	
  our	
  “BuRon”	
  format	
  
allows	
  adver3sers	
  to	
  have	
  mul...
AD	
  EXPLORE:	
  BUTTONS
• Up-­‐to	
  six	
  buYons.
• Use	
  images	
  of	
  product,	
  logo	
  or	
  
calls-­‐to-­‐ac(...
Our	
  “Extend”	
  format	
  allows	
  audiences	
  
to	
  enjoy	
  an	
  extended	
  version	
  of	
  your	
  
standard	
...
AD	
  EXPLORE:	
  EXTEND
• Extend	
  up	
  to	
  3	
  mins	
  of	
  extra	
  
content.
• Call-­‐to-­‐ac(on.
• 10	
  days	
...
The	
  “Select”	
  format	
  is	
  a	
  great	
  way	
  of	
  
giving	
  our	
  viewers	
  control	
  of	
  the	
  ad.
Sel...
AD	
  EXPLORE:	
  SELECT
• Up-­‐to	
  three	
  videos.
• Branded	
  background.
• 5	
  second	
  choose	
  screen.
• Auto	...
“Microsite”	
  are	
  compact,	
  yet	
  powerful	
  
experiences	
  inside	
  the	
  video	
  player	
  with	
  
extra	
 ...
AD	
  EXPLORE:	
  MICROSITE
• Any	
  number	
  of	
  addi(onal	
  videos.
• Any	
  number	
  of	
  gallery	
  and	
  
slid...
If	
  you	
  have	
  a	
  great	
  idea,	
  we	
  can	
  help	
  you	
  
to	
  bring	
  it	
  to	
  life.
Design	
  your	
...
AD	
  EXPLORE:	
  FEES
Fees Carousel Ribbon Bu>ons Extend Select Microsite Pro
CPM
Premium
VOD	
  rate
+20%
VOD	
  rate
+2...
AD	
  EXPLORE:	
  TIMING
Day 1 3 4 6 7 8 10
Client
Signed	
  IO
Brief
Assets
Feedback	
  to	
  ITV Sign-­‐off	
  designs
IT...
Thursday, 3 October 13
Ques(ons?
email:	
  mul3plaKormsolu3ons@itv.com
www:	
  itvmedia.co.uk
twiRer:	
  @itvmedia
Thursday, 3 October 13
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Jia Zhuang- Breakfast & Brains October 2013

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Jia Zhuang- Breakfast & Brains October 2013

  1. 1. Interac(ve  Adver(sing Ad  Explore:  The  Next  Genera3on ITV  Commercial  Innova(on Interac(ve  Adver(sing 10.2013 Thursday, 3 October 13
  2. 2. INTERACTIVE  ADVERTISING:  PATH  TO  PURCHASE Discover Product Learn Features Google Find Online  Store Explore Facebook Discuss YouTube Experience Radio Listen Print Read Television Watch Awareness Considera,on IntentEvalua,on Decide Compare Try Buy Thursday, 3 October 13
  3. 3. INTERACTIVE  ADVERTISING:  PATH  TO  PURCHASE Discover Product Learn Features Google Find Online  Store Explore Facebook Discuss YouTube Experience Radio Listen Print Read Television Watch Awareness Considera,on IntentEvalua,on Decide Compare Try Buy Video  On  Demand Watch  the  ad Click  to  discover  brand  or  product Thursday, 3 October 13
  4. 4. INTERACTIVE  ADVERTISING:  PATH  TO  PURCHASE Discover Product Learn Features Google Find Online  Store Explore Facebook Discuss YouTube Experience Radio Listen Print Read Television Watch Awareness Considera,on IntentEvalua,on Decide Compare Try Buy Video  On  Demand Watch  the  ad Click  to  discover  brand  or  product Interac(ve  Video  On  Demand   Explore  the  ad Discover  the  brand Learn  about  the  products  and  features Experience  through  content Decide  to  purchase  or  to  try Thursday, 3 October 13
  5. 5. Our  “Carousel”  format  allows  non-­‐ disrup3ve  viewing  of  addi3onal  content   such  as  video,  gallery  or  links  to   websites  in  a  3dy  and  thoughKully   posi3oned  carousel. Viewers  can  browse  through  content   whilst  the  video  plays  and  spend  more   3me  discovering  your  brand  and   understanding  your  products. • Increase  brand  engagement. • Mul(ple  click-­‐through  to  different   products. • Increased  click-­‐through  rate. • UpliQ  in  brand  recall  through   higher  engagements. AD  EXPLORE:  CAROUSEL Thursday, 3 October 13
  6. 6. AD  EXPLORE:  CAROUSEL • Up  to  five  pages. • Different  thumbnails. • Different  backgrounds. • Each  can  link  to  website,  image,  or   video. • Extra  videos  can  be  several   minutes  long. • 10  days  turn  around. Thursday, 3 October 13
  7. 7. AD  EXPLORE:  RIBBON The  “Ribbon”  allows  brands  to  adver3se   products  to  our  audience  though   mul3ple  3me-­‐synched  experiences. The  unique  3me-­‐synched  feature  allows   products  to  pop  into  the  ribbon  as  they   appear  in  the  video.  This  trigger   increases  the  likelihood  of  engagement   and  enables  consumers  to  explore  your   products  with  click  to  purchase  on  the   adver3ser’s  website. • Increase  brand  engagement. • Mul(ple  click-­‐through  to  different   products. • Increased  click-­‐through  rate. • Increase  brand  recall  through   higher  engagements. Thursday, 3 October 13
  8. 8. AD  EXPLORE:  RIBBON • Up  to  30  calls-­‐to-­‐ac(on   thumbnails. • Each  (med  to  video  content. • Thumbnails  contain  more  detail. • 3  images. • Descrip(on. • Price. • Link  to  website. • 10  days  turn  around. Thursday, 3 October 13
  9. 9. AD  EXPLORE:  BUTTONS Like  the  Ribbon,  our  “BuRon”  format   allows  adver3sers  to  have  mul3ple  calls-­‐ to-­‐ac3on  appear  on  screen  at  just  the   right  moment. These  buRons  allow  adver3sers  to  link   through  to  their  website.  If  you  have  a   lot  of  products  and  want  consumers  to   jump  straight  to  purchase,  this  is  the   format  for  you. • Increase  in  dwell  (me. • Increased  brand  recall  through   higher  engagements. • Increased  click-­‐though  rates. Thursday, 3 October 13
  10. 10. AD  EXPLORE:  BUTTONS • Up-­‐to  six  buYons. • Use  images  of  product,  logo  or   calls-­‐to-­‐ac(on  copy. • Timed  to  video  content. • Link  to  website. • 10  days  turn  around. Thursday, 3 October 13
  11. 11. Our  “Extend”  format  allows  audiences   to  enjoy  an  extended  version  of  your   standard  30  second  ad  without  any   interrup3on. Ideal  for  film,  music,  entertainment   clients. • Increase  in  dwell  (me. • Increase  brand  recall  through   higher  engagements. • Increased  click-­‐though  rates. AD  EXPLORE:  EXTEND Thursday, 3 October 13
  12. 12. AD  EXPLORE:  EXTEND • Extend  up  to  3  mins  of  extra   content. • Call-­‐to-­‐ac(on. • 10  days  turn  around. Thursday, 3 October 13
  13. 13. The  “Select”  format  is  a  great  way  of   giving  our  viewers  control  of  the  ad. Select  from  mul3ple  videos,  adver3sers   can  communicate  with  consumers   through  the  content  they  find  most   appealing. • Increase  in  interac(on  rate. • Increased  click-­‐through  rate. • Increase  in  brand  recall  through   high  engagements. • Deeper  engagement  through  user   control. AD  EXPLORE:  SELECT Thursday, 3 October 13
  14. 14. AD  EXPLORE:  SELECT • Up-­‐to  three  videos. • Branded  background. • 5  second  choose  screen. • Auto  play  feature. • Unique  click-­‐through  link  for  each   video. • 10  days  turn  around. Thursday, 3 October 13
  15. 15. “Microsite”  are  compact,  yet  powerful   experiences  inside  the  video  player  with   extra  content  for  consumers  to   discover. Through  the  rich  content  within,   viewers  can  explore,  learn  and  interact   with  your  brand,  product,  and  services.   • Increase  in  dwell  (me. • Increased  click-­‐through  rate. • Enhanced  brand  recall  through   high  engagements. AD  EXPLORE:  MICROSITE Thursday, 3 October 13
  16. 16. AD  EXPLORE:  MICROSITE • Any  number  of  addi(onal  videos. • Any  number  of  gallery  and   slideshows. • Any  number  of  product  pages. • Social  network  links. • Custom  call-­‐to-­‐ac(on  anima(on. • Custom  transi(on  anima(on. Thursday, 3 October 13
  17. 17. If  you  have  a  great  idea,  we  can  help  you   to  bring  it  to  life. Design  your  own  format  or  customise   one  of  ours. Our  team  of  experts  will  work  with  you   every  step  of  the  way  from  idea   concep3on,  through  to  final  delivery. We  will  make  it  easy  to  create  a  unique   interac3ve  experience  made  just  for  you   and  your  clients. • Custom  crea(ve  such  as  anima(on. • Bespoke  func(onality. • Meet  the  requirements  of  the  brief. • No  compromises. AD  EXPLORE:  PRO AD  EXPLORE:  PRO ❤ You Thursday, 3 October 13
  18. 18. AD  EXPLORE:  FEES Fees Carousel Ribbon Bu>ons Extend Select Microsite Pro CPM Premium VOD  rate +20% VOD  rate +20% VOD  rate +20% VOD  rate +20% VOD  rate +20% VOD  rate +20% VOD  rate +20% Min  Ad  Impression 200,000 200,000 200,000 200,000 200,000 500,000 500,000 Per  Crea,ve £700* £700* £700* £700* £700* ask  for  a  quote ask  for  a  quote Lead  Time 10  days 10  days 10  days 10  days 10  days ask  for  a  quote ask  for  a  quote *Per  crea,ve  fee  is  free  for  each  million  impression  booked.  1  million  impression  equals  to  one  crea,ve  version.*Per  crea,ve  fee  is  free  for  each  million  impression  booked.  1  million  impression  equals  to  one  crea,ve  version.*Per  crea,ve  fee  is  free  for  each  million  impression  booked.  1  million  impression  equals  to  one  crea,ve  version.*Per  crea,ve  fee  is  free  for  each  million  impression  booked.  1  million  impression  equals  to  one  crea,ve  version.*Per  crea,ve  fee  is  free  for  each  million  impression  booked.  1  million  impression  equals  to  one  crea,ve  version.*Per  crea,ve  fee  is  free  for  each  million  impression  booked.  1  million  impression  equals  to  one  crea,ve  version.*Per  crea,ve  fee  is  free  for  each  million  impression  booked.  1  million  impression  equals  to  one  crea,ve  version.*Per  crea,ve  fee  is  free  for  each  million  impression  booked.  1  million  impression  equals  to  one  crea,ve  version. Thursday, 3 October 13
  19. 19. AD  EXPLORE:  TIMING Day 1 3 4 6 7 8 10 Client Signed  IO Brief Assets Feedback  to  ITV Sign-­‐off  designs ITV Designs  sent  for   feedback Final  designs  for   sign-­‐off Working  ad  sent  for   sign-­‐off Compliance  sign-­‐off   and  go-­‐live Working  days  only.  Timeline  indica,ve  and  does  not  apply  to  Microsite  and  Pro  formats.Working  days  only.  Timeline  indica,ve  and  does  not  apply  to  Microsite  and  Pro  formats.Working  days  only.  Timeline  indica,ve  and  does  not  apply  to  Microsite  and  Pro  formats.Working  days  only.  Timeline  indica,ve  and  does  not  apply  to  Microsite  and  Pro  formats.Working  days  only.  Timeline  indica,ve  and  does  not  apply  to  Microsite  and  Pro  formats.Working  days  only.  Timeline  indica,ve  and  does  not  apply  to  Microsite  and  Pro  formats.Working  days  only.  Timeline  indica,ve  and  does  not  apply  to  Microsite  and  Pro  formats.Working  days  only.  Timeline  indica,ve  and  does  not  apply  to  Microsite  and  Pro  formats. Thursday, 3 October 13
  20. 20. Thursday, 3 October 13
  21. 21. Ques(ons? email:  mul3plaKormsolu3ons@itv.com www:  itvmedia.co.uk twiRer:  @itvmedia Thursday, 3 October 13
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