Breakfast & Brains, September 2012- James Morris
Demystifying Cross-Device VideoAdvertising Why brands What do should be And what are we MediaCom think planning their doing for our about cross content/video clients in this device video strategy across space? advertising? devices?
Why should brands be planning theircontent/video strategy across devices?
So why do they do it……Advances intechnology whichhas driven achange inconsumerbehaviour andconsequentlyexpectations
So what has changed in tech? Platform Consumer technology Infrastructure devices advancement
This has led to a change inconsumer behaviour We watch our content Multi screen Socialising anytime, behaviour content anywhere/on any device
So what does that mean foragencies/brands? Well it redeﬁnes how we plan campaignsCreate layers of contentTailored content relevant to theplatformOur focus is now on “earnedmedia”We can now plan campaigns that that no longer rely upon traditionalmediaCreativity is now more important thanever
T Mobile Life is for Sharing Developing Empowering Different great content high visibility Pitches for – is already distribution – different 50% of the owning the outlets success conversationRESULTST-Mobile Royal Wedding: 22 M+Views
VW Passat campaign with DarthVader Maximise Extend the Align retail awareness by reach of TV with events with harnessing the an integrated your content buzz around a multi-platform digital strategy distribution big eventRESULTS+50M views#1 organic search position,+32% YoY retail salesCannes Lion Awarded