!Private & Confidential – Copyright Addictive Ltd 2011!HOW DO WE MAKE 
MOBILE VIDEO 
EFFECTIVE?!
!Private & Confidential – Copyright Addictive Ltd 2011!$50bn Globally – Threat or Opportunity?!
!Private & Confidential – Copyright Addictive Ltd 2011!
!Private & Confidential – Copyright Addictive Ltd 2011!
!Private & Confidential – Copyright Addictive Ltd 2011!
!Private & Confidential – Copyright Addictive Ltd 2011!
!Private & Confidential – Copyright Addictive Ltd 2011!
!Private & Confidential – Copyright Addictive Ltd 2011!
!Private & Confidential – Copyright Addictive Ltd 2011!
!Private & Confidential – Copyright Addictive Ltd 2011!
!Private & Confidential – Copyright Addictive Ltd 2011!• First brand to use ringtones as a marketingtool• Built 50K permiss...
!Private & Confidential – Copyright Addictive Ltd 2011!Data generation – Howard’s Home!•  35k visits!•  37k downloads!•  13...
!Private & Confidential – Copyright Addictive Ltd 2011!Integration is more thanmatching luggage!
!Private & Confidential – Copyright Addictive Ltd 2011!
!Private & Confidential – Copyright Addictive Ltd 2011!
!Private & Confidential – Copyright Addictive Ltd 2011!Encourage targeting drivencreative!Action!Context!Location!Data! Big...
!Private & Confidential – Copyright Addictive Ltd 2011!
!Private & Confidential – Copyright Addictive Ltd 2011!simon@addictivemobile.com!mobilefix@addictivemobile.com!@addictivemob...
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Breakfast & Brains May 2013- Simon Andrews

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Breakfast & Brains May 2013- Simon Andrews

  1. 1. !Private & Confidential – Copyright Addictive Ltd 2011!HOW DO WE MAKE 
MOBILE VIDEO 
EFFECTIVE?!
  2. 2. !Private & Confidential – Copyright Addictive Ltd 2011!$50bn Globally – Threat or Opportunity?!
  3. 3. !Private & Confidential – Copyright Addictive Ltd 2011!
  4. 4. !Private & Confidential – Copyright Addictive Ltd 2011!
  5. 5. !Private & Confidential – Copyright Addictive Ltd 2011!
  6. 6. !Private & Confidential – Copyright Addictive Ltd 2011!
  7. 7. !Private & Confidential – Copyright Addictive Ltd 2011!
  8. 8. !Private & Confidential – Copyright Addictive Ltd 2011!
  9. 9. !Private & Confidential – Copyright Addictive Ltd 2011!
  10. 10. !Private & Confidential – Copyright Addictive Ltd 2011!
  11. 11. !Private & Confidential – Copyright Addictive Ltd 2011!• First brand to use ringtones as a marketingtool• Built 50K permission based database ofengaged customers• Drove the lowest cost per sale of any channel
  12. 12. !Private & Confidential – Copyright Addictive Ltd 2011!Data generation – Howard’s Home!•  35k visits!•  37k downloads!•  13k ring tones!•  13k viewing TV ad!•  9k played Howardsgame!•  Cost per visit 1.07!•  Cost per download1.02!
  13. 13. !Private & Confidential – Copyright Addictive Ltd 2011!Integration is more thanmatching luggage!
  14. 14. !Private & Confidential – Copyright Addictive Ltd 2011!
  15. 15. !Private & Confidential – Copyright Addictive Ltd 2011!
  16. 16. !Private & Confidential – Copyright Addictive Ltd 2011!Encourage targeting drivencreative!Action!Context!Location!Data! Big Idea!
  17. 17. !Private & Confidential – Copyright Addictive Ltd 2011!
  18. 18. !Private & Confidential – Copyright Addictive Ltd 2011!simon@addictivemobile.com!mobilefix@addictivemobile.com!@addictivemobile!It’s time to!experiment!
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