Breakfast & Brains May 2013- Simon Andrews
Upcoming SlideShare
Loading in...5
×
 

Breakfast & Brains May 2013- Simon Andrews

on

  • 232 views

 

Statistics

Views

Total Views
232
Views on SlideShare
232
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Breakfast & Brains May 2013- Simon Andrews Breakfast & Brains May 2013- Simon Andrews Presentation Transcript

  • !Private & Confidential – Copyright Addictive Ltd 2011!HOW DO WE MAKE 
MOBILE VIDEO 
EFFECTIVE?!
  • !Private & Confidential – Copyright Addictive Ltd 2011!$50bn Globally – Threat or Opportunity?!
  • !Private & Confidential – Copyright Addictive Ltd 2011!
  • !Private & Confidential – Copyright Addictive Ltd 2011!
  • !Private & Confidential – Copyright Addictive Ltd 2011!
  • !Private & Confidential – Copyright Addictive Ltd 2011!
  • !Private & Confidential – Copyright Addictive Ltd 2011!
  • !Private & Confidential – Copyright Addictive Ltd 2011!
  • !Private & Confidential – Copyright Addictive Ltd 2011!
  • !Private & Confidential – Copyright Addictive Ltd 2011!
  • !Private & Confidential – Copyright Addictive Ltd 2011!• First brand to use ringtones as a marketingtool• Built 50K permission based database ofengaged customers• Drove the lowest cost per sale of any channel
  • !Private & Confidential – Copyright Addictive Ltd 2011!Data generation – Howard’s Home!•  35k visits!•  37k downloads!•  13k ring tones!•  13k viewing TV ad!•  9k played Howardsgame!•  Cost per visit 1.07!•  Cost per download1.02!
  • !Private & Confidential – Copyright Addictive Ltd 2011!Integration is more thanmatching luggage!
  • !Private & Confidential – Copyright Addictive Ltd 2011!
  • !Private & Confidential – Copyright Addictive Ltd 2011!
  • !Private & Confidential – Copyright Addictive Ltd 2011!Encourage targeting drivencreative!Action!Context!Location!Data! Big Idea!
  • !Private & Confidential – Copyright Addictive Ltd 2011!
  • !Private & Confidential – Copyright Addictive Ltd 2011!simon@addictivemobile.com!mobilefix@addictivemobile.com!@addictivemobile!It’s time to!experiment!