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Breakfast & Brains May 2013- Emi Gal
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Breakfast & Brains May 2013- Emi Gal

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Published in: News & Politics, Business
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Transcript

  • 1. WE NEEDTO TALK ABOUTVIDEO.MOBILEVIDEO@emigal
  • 2. wild, wild west@emigal
  • 3. the problems@emigal
  • 4. Creatives:CONFUSED COWBOYS@emigal
  • 5. MOBILEVIDEOSTANDARDSARE NOTWIDELYADOPTEDdelivery@emigal
  • 6. no reporting benchmarks@emigal
  • 7. THECREATIVE@emigal
  • 8. @emigal
  • 9. INTERACTIVITYIS KEY@emigal
  • 10. ALL DEVICES ARE NOTCREATED EQUAL@emigal
  • 11. WEB7%MOBILE2%ENGAGEMENT RATE@emigal
  • 12. SIMPLE WORKS:50% ENGAGEMENT RATE@emigal
  • 13. THE PERFECTMOBILEVIDEO ADRELEVANTINTERACTIVESIMPLE@emigal
  • 14. DELIVERY@emigal
  • 15. sneaky cowboys@emigal
  • 16. MRAIDORMMA
  • 17. MOBILEVIDEO ISTODAY WHEREONLINEVIDEO WASTHREE YEARSAGOWE CAN HELP!@emigal
  • 18. THEREPORTING@emigal
  • 19. TVWEBMOBILEGRPreachimpressionsreachclicksconversionsimpressionsreachclicksconversions?engagementbrand recall@emigal
  • 20. Standard video Interactive video@emigal
  • 21. TVWEBMOBILEGRPreachimpressionsreachclicksconversionsimpressionsreachclicksconversions?engagementbrand recallengagementbrand recallengagementbrand recall@emigal
  • 22. CREATIVE:RELEVANT, INTERACTIVE, SIMPLEDELIVERY:MRAID OR ORMMA BUT IT’S PAINFULREPORTING:IT’S ALL ABOUT ENGAGEMENT@emigal
  • 23. ONE MORE THING@emigal
  • 24. @emigal
  • 25. THANKSEmi GalCEOemi@brainient.com@emigal / emigal.com

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