Breakfast & Brains May 2013- Emi Gal
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Breakfast & Brains May 2013- Emi Gal

on

  • 346 views

 

Statistics

Views

Total Views
346
Views on SlideShare
346
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Breakfast & Brains May 2013- Emi Gal Presentation Transcript

  • 1. WE NEEDTO TALK ABOUTVIDEO.MOBILEVIDEO@emigal
  • 2. wild, wild west@emigal
  • 3. the problems@emigal
  • 4. Creatives:CONFUSED COWBOYS@emigal
  • 5. MOBILEVIDEOSTANDARDSARE NOTWIDELYADOPTEDdelivery@emigal
  • 6. no reporting benchmarks@emigal
  • 7. THECREATIVE@emigal
  • 8. @emigal
  • 9. INTERACTIVITYIS KEY@emigal
  • 10. ALL DEVICES ARE NOTCREATED EQUAL@emigal
  • 11. WEB7%MOBILE2%ENGAGEMENT RATE@emigal
  • 12. SIMPLE WORKS:50% ENGAGEMENT RATE@emigal
  • 13. THE PERFECTMOBILEVIDEO ADRELEVANTINTERACTIVESIMPLE@emigal
  • 14. DELIVERY@emigal
  • 15. sneaky cowboys@emigal
  • 16. MRAIDORMMA
  • 17. MOBILEVIDEO ISTODAY WHEREONLINEVIDEO WASTHREE YEARSAGOWE CAN HELP!@emigal
  • 18. THEREPORTING@emigal
  • 19. TVWEBMOBILEGRPreachimpressionsreachclicksconversionsimpressionsreachclicksconversions?engagementbrand recall@emigal
  • 20. Standard video Interactive video@emigal
  • 21. TVWEBMOBILEGRPreachimpressionsreachclicksconversionsimpressionsreachclicksconversions?engagementbrand recallengagementbrand recallengagementbrand recall@emigal
  • 22. CREATIVE:RELEVANT, INTERACTIVE, SIMPLEDELIVERY:MRAID OR ORMMA BUT IT’S PAINFULREPORTING:IT’S ALL ABOUT ENGAGEMENT@emigal
  • 23. ONE MORE THING@emigal
  • 24. @emigal
  • 25. THANKSEmi GalCEOemi@brainient.com@emigal / emigal.com