WHY YOU NEED TO USE GOOGLE-PLUS

By Irina Shamaeva, Partner, Brain Gain Recruitinghttp://www.linkedin.com/in/irinashamaeva http://bit.ly/gplus-irinashamaeva http://twitter.com/braingain Blog: http://booleanstrings.com

 What is Google-plus Google-plus vs. LinkedIn, Facebook, and Twitter Google-plus: optimizing your bio Google-plus: business pages Google-plus search vs. Google search “Direct Connect”: how to make your business page found The importance of +1 Button Google-plus Circles The new SEO (Search Engine Optimization) Limitations Resources

 It’s a Social Network created by Google It has:  Profiles  Pages  Media  Status updates  Following/Circles  Hangouts  Regulations on who can see what  Search

 Facebook:  Mostly for private use  The largest Twitter  Good for branding  Simple LinkedIn  For business Google-Plus  All of the above

 Use every field Use keywords Add other profiles Add photos Add people to your circles Keep it active

 Similar to personal pages Switch between your profile and your pages to manage

 Try searching for +pepsi on Google

 Use the +1 button on your site(s)  Similar to Facebook’s “Like”  Google search will partially base its rank and relevancy on the +1’s added

 Circles are your own categories of people You can “share” with a circle

 Old SEO:  “building links” New SEO:  building friendships and influence Why? Because Google’s search is now “Social” by default This benefits small businesses

 Google-plus allows  5K people in your circles  25K people in Gmail connections  Limits moving people between circles, adding people to circles This benefits small businesses

 http://mashable.com/follow/topics/google-plus http://www.readwriteweb.com/tag/google http://search.searchengineland.com/search?w=google- plus http://googleblog.blogspot.com (my article)  http://technorati.com/social-media/article/why-google- plus-has-no-competition/ “Social search will soon be the only type of search available”

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WHY YOU NEED TO USE GOOGLE-PLUS

by Irina Shamaeva

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