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People Sourcing Tips and Techniques and Boolean Strings for @Billboorman's #trulondon

People Sourcing Tips and Techniques and Boolean Strings for @Billboorman's #trulondon

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    #trulondon irina #trulondon irina Presentation Transcript

    • By Irina Shamaeva
    • 1. What is People Sourcing? • Boolean Strings vs. People Sourcing2. The Main Concept of the Internet Search3. Sample Techniques/Demo
    •  We search for “target” professionals… … to get on the phone with just the right people at the right numbers …and it is nice if we have extra info to warm up the call
    •  “PeopleSourcing” is finding information about professionals. We do People Sourcing so that (either we or our business partners) get on the phone with just the right people and as soon as possible. People Sourcing makes a cold call warm.
    •  Boolean means: AND, OR, NOT Search Engines use the Boolean logic Boolean Search Strings is one of the tools in People Sourcing
    • 1. (Re) Search2. Cross-Reference3. Contact
    •  Where? • Job Boards/ATS • Search engines (Google, Bing) • People search engines, like Jigsaw • Social Networks, like LinkedIn, Facebook, Google-Plus, Twitter, and Pinterest
    •  What? • CVs • Lists with contact info • Social profiles • Posted content (BIG DATA)
    •  Prequalify the person for calling Verify the info Get extra details for making the call warm
    •  Call Email Many ways to interact on Social Networks • Recruiters can send messages and InMails on LinkedIn
    •  Google (or any other search engine) “understands” only: • A word or several words together • The Boolean Logic • Operators, pointing to the pages’ title or URL or text
    •  URL Title Words Phrases Links Images
    •  Imagine what you are going to find Translate from English into Google’s Language Then, you can modify the search based on the results This is it
    •  (DemosFollow)
    •  October 24, 2012, 9:30AM-4PM: Live lectures at Hudson HQ Location: Chancery House 53-64 Chancery Lane, London WC2A 1QS Lectures: Search; Social Networks; Tools Q&A, support, and tests to follow online (along with the Global Certification Program in January).
    •  Co-teaching in London • Martin Lee, Director, Program Delivery, Europe and Asia • Andrea Mitchell, International Sourcing Consultant
    •  Reach me onlinehttp://www.linkedin.com/in/irinashamaevahttp://twitter.com/braingainhttp://bit.ly/gplus-irinashamaevaIrina@braingainrecruiting.com Joinand share tips and technologies at the Largest Sourcers’ Community • "Boolean Strings" Group on LinkedIn 17K+ • Boolean Strings Network 5K+