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LinkedIn Presentation for MRI

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  • Nice, I have heard others talk about better response from inMails vs eMails and VMs. What is the evidence or source data you have to support the 10X citation?
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  • 1. By Irina Shamaeva, Partner, Chief Sourcer, Brain Gain Recruiting http://www.linkedin.com/in/irinashamaeva http://twitter.com/braingain http://bit.ly/gplus-irinashamaeva Blog: http://booleanstrings.comCertification http://sourcingcertification.com
  • 2.  eGrabberTM data capture softwarequickly capture and process unstructured data such as Sales Leads, Resumes, etc.http://www.egrabber.com
  • 3.  LinkedIn: Bird’s Eye View • Global Statistics The Basics • Concepts • Basic vs. Paid Accounts • Best Practices From a Job Description to Identifying and Contacting Candidates • Research on LinkedIn: Identifying Competitors • The Proper Use of the People Search Dialog • Messaging and InMailing • Finding People to Message • Shortcut to Messaging • Last Name Search Tip Demo and Q&A
  • 4.  (Potentially) rich professional profiles • Structured Search Company profiles Messaging/InMailing system Discussions: groups, answers; signal; search for content = BIG DATA
  • 5.  Drawbacks  • Bugs • Confusing UX • Shallow profiles • Duplicates • Expensive Is THE top business network, as a fact of life Accounts for 100% of our placements in 2011-2012
  • 6.  (Log out to see this)
  • 7. A member’s network consists of: • 1st, 2nd and 3rd degree connections  Basic users see less info on the 3rd level • Those who belong to the member’s groups • People who have OpenLink accounts  i.e. Business accounts with the option selected  (note: search for the “open link” is broken) 7
  • 8.  Groups = • Forums Open = • Content Is visible
  • 9.  Always use Advanced Search Use Boolean • AND is implied • OR needs to be capitalized • NOT can be written as the minus • Use “” for phrases
  • 10.  The fields in search are called facets Refine your search, based on the results
  • 11.  Paid features • Extra Search Facets • Extra Inmails (messages to members)/ worth it • Other extra features LinkedIn Recruiter: different UX  LOTs of InMails; mass InMails /useful  Team collaboration /maybe  UI /inconvenient  Expensive  VERY promising: pipeline
  • 12.  LI Recruiter ~ Member’s View
  • 13.  LinkedIn is not a Job Board Members see you as a member, so: • Fill out your profile • Connect with others; join groups • Post good content • Send messages with care
  • 14.  From a Job Description to Identifying and Contacting Candidates • Research on LinkedIn: Identifying Competitors • The Proper Use of the People Search Dialog • Messaging and InMailing
  • 15.  Move keywords between “keywords”, “title”, and “last name” Use different words to express the necessary skills and industry Don’t use every requirement to search
  • 16.  Both are messages to members • Messages can be sent to group members and 1st level connections for free • InMails can be sent to all others (unless they have blocked the InMails)
  • 17.  Messages/InMails get 10x better response than emailing: • The recipients can (and will) check you out • Safe, within the trusted network • Doesn’t land in their junk email folder
  • 18.  Bit.ly/messagemembers • Add the LinkedIn ID • Press Enter
  • 19.  Use degrees and certifications and see full results from any type of account
  • 20.  Bloghttp://booleanstrings.com Largest Sourcers’ Online Community • "Boolean Strings" Group on LinkedIn • Boolean Strings Network People Sourcing Certifications • http://sourcingcertification.com