The Rise of the Mobile Connected Restaurant /Night Club

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How Restaurants Can Increase Revenues by Growing Their Customer Base With Mobile Marketing. …

How Restaurants Can Increase Revenues by Growing Their Customer Base With Mobile Marketing.

Learn how to connect with customers right when they are hungry, right on their mobile phone.

Examples of how to build an effective customer database to increase revenues including fliers,point of sale displays,web scripts.

Illustrates why Return on Investment (ROI) from mobile marketing just makes cents.

Learn more at http://EastexMobileAlerts.com

More in: Business , Technology
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  • 1. The Next Communication Channel: Mobile Marketing and Beyond Title slideThe Rise of the Mobile Connected Restaurant / Club
  • 2. Quick Stats
  • 3. Connect with Your Potential Clients WITH ADVATEXT’S GEO-TARGETING CAPABILITIES, Exactly When You Want YOU CAN REACH YOUR CUSTOMERS And Right When They are Hungry! WHENEVER YOU WANT, WHEREVER THEY AREFREE Appetizer Next Visit Text RESTAURANT to 55469
  • 4. 72% of Americans text messageacross all demographics 67% of customers would like toreceive mobile alerts or remindersTwice as many people Text Messagethan own a Television set82% of Americans do not leave thehouse without their cell phonesCTIA 2009
  • 5. Example Point of Sale Display Table Tent/ Talker
  • 6. Text Call to Action Live Demonstration “Try it on your phone Now!” KEYWOR SHORTCODE D (STAYS THE (CHANGES SAME) ) Text EATING to 49798 to Receive FREE Appetizer Next Visit When client texts, They are entered Into the database!TEXT MESSAGING 101
  • 7. Timely Promotions = Higher Redemption RatesSchedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment! Putting the Offers Right in the Hand of your Current and Potential Customers! = More Transactions per Month Mama DeLuca: Free Johnnies Italiano: Happy 75th Street Brewery: Buy Cheese stix w/ purchase of Hour prices tonight and any Steak entrée this any Large Specialty this tomorrow w/ code weekend and receive $3 week only, exp. 3/11, mb8932, show msg 2 OFF, limit 2 per table call Reply STOP 2end redeem, exp. 3/29 Reply for reservation (816)223- STOP 2end 8584 Reply STOP 2end
  • 8. (Example of Return-on-Investment on a small scale) 1,000 4% or HigherCustomers Redemption Rate Average in your on Promotion or Transaction database Coupon Restaurant Industry ranges between 4-13% redemptions on Mobile offers and coupons Quantifiable Return on this direct media! Investment to send 1000 messages to Database? $50 ROI on 40+ Customers walking in for Lunch or Dinner? $15 average ticket? $600
  • 9. The Mobile World 101 3 Components to Database Building 1. Point of Sale Get Cashiers, Hostess, Servers to tell customers to Text-in for a great To: 55469 MSG: food instant deal; Place banners, signs, table tents, or a card inside the check presenter and build 10-20 customers per day into your database! 2. Add the Mobile “Opt-in” Option to your current Website Options to capture online traffic into the Mobile Number Mobile database from the web 3. Traditional Media (capture new clients) Add the Mobile Call-to-Action to every Advertisement; print, radio, coupon, event, TV, etc.
  • 10. Point of Sale Options (Every Customer that walks in the door should be offered the opportunity to “Text” in for some great Text QUESO to 55469 sounding deal, promotion, or opportunity.Get an Instant text-coupon right back toyour Phone. Not valid with any otheroffers,Show message to redeem, msg Table Tents, Buttons on staff, Bag Stuffers, Windowand data rates May apply. displays, flyer inside check presenter, are all options to promote; 1. A Free entrée, appetizer, or $5 OFF next visit! (These instant coupons for next visit frequently will Panchero’s: Free Chips and Queso next visit w/ be a minimum purchase coupon that expires purchase of any Burrito. within a couple weeks) Show msg to redeem exp. 10.31. code 745xlt. Reply 2. An Instant discount or Free item THIS VISIT! STOP 2end (Some restaurants have great success with their servers offering an instant free cheese dip, breadsticks, or softdrinks to encourage instant Goal: database growth) Build a Database of 10-15 People 3. A chance to win a great prize!per day for future Loyalty Marketing– Get 2 or 3 additional transactions (Sweepstakes type offers generally perform more from them this year! poorly, yet can work if promoted correctly)
  • 11. Capture Web Traffic into Database! Panchero’s: Reply w/ your email to this message to complete your entry, plus watch for great deals from us! Reply STOP 2end Donate NOW! Enter Mobile Number Enter mobile number Send to my Mobile PhoneBeauty Brands Secret Sale!
  • 12. Capture Web Traffic into Database! Panchero’s: $3 OFF your next purchase of $15 or more, expires 3/22/11, code mb 98983, watch for more great deals! Reply STOP 2end Instant Coupon for $3 OFF Donate NOW! Enter Mobile Number Type in your Mobile Number And the Environmentally Friendly Coupon will be Sent Right to your Phone! Enter mobile number Send to my Mobile PhoneBeauty Brands Secret Sale!
  • 13. Capture LEADS with Mobile Keywords! By adding Mobile keywords to every Traditional Broadcast media like Coupon drops, radio spots, event marketing, print ads, and outdoor displays, you can capture New Customers more easily. Taking Your Broadcast Media/ Event/ Flier to your Potential Customer’s handset! Studies Show a Text- message stays on the Text PANDA to 55469 cell-phone an average And get your environmentally friendly coupon of 12 days. Our Menu Right to Your Phone! right on your phone. Must Text 2 receive! Just Text OVERSTUFFED to 72727 = Plus Get Your Instant Coupon Right to This means additional Your Phone! exposures to your audienceInstantly Deliver:•Pictures More Conversion = 5-10% Increase in Overall Customer base•Coupons YOUR•Links to Website COUPON Once Customers engage off of Traditional Broadcast they are•And more HERE! Captured in the Mobile database. Future text-promotions will be delivered right to their handset And right when they are hungry equating to NEW CUSTOMERS!
  • 14. Send Promotions to your Database to do More Than Just Coupon! • Increase Social Network • Capture Email Followers • Support Causes • More Transactions per yearTed’s BBQ: Facebook Burrito Panchero’s Gift Cards be at the Jan’s Donuts willExclusive Special just are the best gift! Click taking Fair this weekendposted, “Like Us” NOW for To Complete your entry for a here donations for March of and be finishedeven more VIP treatment. chance to Win Free Burrito’s shopping. come by our booth Dimes,Reply STOP 2quit for a year, reply with your http://xmaspanch.wap some and donate and get email address and watch for Reply STOP 2quit Reply STOP great Breakfast! future great deals! Reply 2end STOP 2end
  • 15. Contact Jeff Williams 1910 ESE Loop 323 Suite 230http://EastexMobileAlerts.com Jeff Williams 855-903-2777 ext.10 903-530-6602 (Cell)Jeff@EastexMobileAlerts.com