UCM Conference keynote Roger Heijsters

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My presentation at the UCM Coference held on January 18th 2011 in Maastricht. In cooperation with Maastricht University.

My presentation at the UCM Coference held on January 18th 2011 in Maastricht. In cooperation with Maastricht University.

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  • 1. What? Social media? UCM Conference 18 november 2010 eijs ters er H 1 y RogUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters B
  • 2. A little about Roger Roger Heijsters 2UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters
  • 3. Disclaimer • Not a new belief > it’s an instrument • Interpret it as possibilities • No obligationsUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 3
  • 4. What are social media? sharing communities free online media s d application n ternet-base nd exchange Group of I a e creation tent th wh ich allows nerated co n of user ge independent create valueUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 4
  • 5. What are social media? Visibility W Generate leads ha Generate ideas tc Visualize needs in the market > ideas and feedback an Solve problems Id Real time education o Have a look at your competition wi th Make people ambassadors it?UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 5
  • 6. BIG HOW AND FAST IS SOCIAL MEDIA?UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 6
  • 7. Years to reach 50 million usersUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 7
  • 8. Years to reach 50 million usersUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 8
  • 9. Years to reach 50 million usersUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 9
  • 10. Years to reach 50 million usersUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 10
  • 11. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 11
  • 12. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 12
  • 13. How big? • Twitter 175 million • 330.000 in NL • LinkedIn 80+ million • Xing 9 million • Facebook (2004) 500+ million BIG! • 175 million dailyUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 13
  • 14. CHANNELSUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 14
  • 15. What are the elements INFORMATION USERS PLATFORMUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 15
  • 16. Social Media channelsUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 16
  • 17. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 17
  • 18. Social Media channelsUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 18
  • 19. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 19
  • 20. Social Media channelsUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 20
  • 21. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 21
  • 22. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 22
  • 23. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 23
  • 24. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 24
  • 25. What is LinkedIn? Networking network 2003 41 years old 2006: 8 million 2009: 52 million Q3 2010: 75+ miljoen Every 9 days: + 1 millionUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 25
  • 26. Your LinkedIn strategy OPEN OF PERSONALUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 26
  • 27. Quick winsUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 27
  • 28. Why LinkedIn? Easy overview of network Higher score SEO Virtual Rolodex up-to-date Profile = CV of the future More and more applications Show your knowledgeUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 28
  • 29. Social Media channelsUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 29
  • 30. 2. Social Media kanalenUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 30
  • 31. Social Media channels Geo-locationUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 31
  • 32. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 32
  • 33. UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 33
  • 34. FoodspottingUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 34
  • 35. SOCIAL STRATEGY?UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 35
  • 36. The Smartcheck system Smartcheck Social Media method FASE 1 FASE 2 FASE 3 Orientation Building Engagement Smartcan Building channels Content strategy Communication research Basic training Moments of influence Social Media Strategy Rainmakingtraining Marketing-stunts Channel-combination Social Media School Measure SWOT Coaching Improve Market opportunities News-updates Make it a habitUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 36
  • 37. 2011 Outlook 1. SHARING Listeners Value Geo-locationUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 37
  • 38. Be inspired
  • 39. 2011 Outlook 2. MOBILE Calling less important 3-D Augmented realityUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 39
  • 40. 2011 Outlook 3: WHO & WHERE Different platform, different info Image Consistency What will people find on Google about you?UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 40
  • 41. 2011 Outlook 4: SOCIAL STATUS Klout BadgesUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 41
  • 42. 2011 Outlook 5: SUB-PLATFORMING Groups too big Same interest Small scaleUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 42
  • 43. 2011 Outlook 6: THE CROWD #daretoask costomers-4-customers group forceUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 43
  • 44. Why participate? TRANSPARANCY FREE FEEDBACK MANY PEOPLE 33% MEDIA INTERACTION CONSUMPTIONUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 44
  • 45. Some advice Know what people say: Alerts Claim your name IT’S T IMEUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 45
  • 46. The first step Accounts Fill S TAGET Listen RT E D !UCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 46
  • 47. 7. QuestionsUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 47
  • 48. Get in touch! ROGERHEIJSTERS.COM BRAINEO.NL SMARTCHECK.EU Roger Heijsters 06-45436166 043-3261270 roger@braineo.nlUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters 48
  • 49. What? Social media? UCM Conference 18 november 2010 eijs ters er H 49 y RogUCM Conference 18jan11 | © Braineo.nl Smartcheck.eu | Roger Heijsters B