Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 1
What? Social media?
Startfactory Kamer van Koophandel
17 nove...
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 2
What? Social media?
Startfactory Kamer van Koophandel
17 nove...
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
A little about Roger
3
Roger Heijsters
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Today’s menu
1. Social media, what is it?
2. How does it work?
...
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Disclaimer
• Not a new belief > it’s an instrument
• Average le...
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
What are social media?
6
value
sharing
free online media
create...
Be inspired
http://www.youtube.com/
watch?
v=MpIOClX1jPE&NR=1
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 8
Visibility
Generate leads
Generate ideas
Visualize needs in t...
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 9
HOW BIG IS
SOCIAL MEDIA?
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Years to reach 50 million users
10
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Years to reach 50 million users
11
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Years to reach 50 million users
12
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Years to reach 50 million users
13
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 14
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 15
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
• Twitter 175 million
• 330.000 in NL
• LinkedIn 75 million
• X...
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 17
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 18
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 19
What are the elements
INFORMATION
PLATFORMUSERS
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 20
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 21
Social Media channels
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 22
2. Social Media kanalen
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 23
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 24
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 25
Social Media channels
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 26
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 27
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 28
Social Media channels
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 29
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 30
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 31
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
What is LinkedIn?
32
Networking network
2003
41 years old
2006:...
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 33
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 34
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 35
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 36
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Your LinkedIn strategy
OPEN OF PERSONAL
37
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Why LinkedIn?
38
Easy overview of network
Higher score SEO
Virt...
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Nederlands of Engels?
39
Overview
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 40
Quickwins
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Applications
41
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Profile views
42
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Be different!
43
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Profile views
44
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Sales
45
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Saved search
46
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
LinkedIn barometer
47
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Expand your network
48
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Personal
49
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 50
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 51
Social Media channels
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 52
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 53
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Geo-location
54
Social Media channels
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 55
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 56
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 57
FREE FEEDBACK MANY PEOPLE
33% MEDIA
CONSUMPTION
INTERACTION
...
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
Some advice
58
Know what people say: Alerts
Claim your name
IT’...
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 59
GETSTARTED!
Accounts
Fill
Listen
The first step
Be inspired
http://
www.youtube.com/
watch?v=lFZ0z5Fm-
Ng
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010
7. Questions
61
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 62
Get in touch!
Roger Heijsters
06-45436166
043-3261270
roger@...
Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 63
What? Social media?
Startfactory Kamer van Koophandel
17 nov...
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Braineo | Startfactory KvK | 17-11-2010

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Braineo Social Media presentation for the Startfactory of the Dutch Chamber of Commerce | 17-11-2010

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Transcript of "Braineo | Startfactory KvK | 17-11-2010"

  1. 1. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 1 What? Social media? Startfactory Kamer van Koophandel 17 november 2010 By Roger Heijsters
  2. 2. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 2 What? Social media? Startfactory Kamer van Koophandel 17 november 2010 By Roger Heijsters Waardeer je wat je gezien hebt? Stuur me een recommendation op LinkedIn! http://nl.linkedin.com/in/rogerheijsters
  3. 3. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 A little about Roger 3 Roger Heijsters
  4. 4. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Today’s menu 1. Social media, what is it? 2. How does it work? 3. How big is social media? 4. Elements 5. Social media channels 6. LinkedIn tips and tricks 7. Some advice 3. 4
  5. 5. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Disclaimer • Not a new belief > it’s an instrument • Average level • Interpret it as possibilities • No obligations • Decide for yourself how much time you invest 5 > Questions > Tips and tricks
  6. 6. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 What are social media? 6 value sharing free online media create communities Group of Internet-based applications which allows the creation and exchange of user generated content independent
  7. 7. Be inspired http://www.youtube.com/ watch? v=MpIOClX1jPE&NR=1
  8. 8. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 8 Visibility Generate leads Generate ideas Visualize needs in the market > ideas and feedback Solve problems Real time education Have a look at your competition Make people ambassadors W hatcan Ido with it? What are social media?
  9. 9. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 9 HOW BIG IS SOCIAL MEDIA?
  10. 10. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Years to reach 50 million users 10
  11. 11. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Years to reach 50 million users 11
  12. 12. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Years to reach 50 million users 12
  13. 13. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Years to reach 50 million users 13
  14. 14. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 14
  15. 15. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 15
  16. 16. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 • Twitter 175 million • 330.000 in NL • LinkedIn 75 million • Xing 9 million • Facebook (2004) 500+ million • 175 million daily 16 BIG! Why participate?
  17. 17. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 17
  18. 18. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 18
  19. 19. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 19 What are the elements INFORMATION PLATFORMUSERS
  20. 20. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 20
  21. 21. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 21 Social Media channels
  22. 22. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 22 2. Social Media kanalen
  23. 23. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 23
  24. 24. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 24
  25. 25. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 25 Social Media channels
  26. 26. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 26
  27. 27. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 27
  28. 28. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 28 Social Media channels
  29. 29. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 29
  30. 30. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 30
  31. 31. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 31
  32. 32. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 What is LinkedIn? 32 Networking network 2003 41 years old 2006: 8 million 2009: 52 million Q3 2010: 75+ miljoen Every 9 days: + 1 million
  33. 33. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 33
  34. 34. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 34
  35. 35. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 35
  36. 36. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 36
  37. 37. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Your LinkedIn strategy OPEN OF PERSONAL 37
  38. 38. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Why LinkedIn? 38 Easy overview of network Higher score SEO Virtual Rolodex up-to-date Profile = CV of the future More and more applications Show your knowledge
  39. 39. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Nederlands of Engels? 39 Overview
  40. 40. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 40 Quickwins
  41. 41. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Applications 41
  42. 42. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Profile views 42
  43. 43. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Be different! 43
  44. 44. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Profile views 44
  45. 45. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Sales 45
  46. 46. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Saved search 46
  47. 47. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 LinkedIn barometer 47
  48. 48. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Expand your network 48
  49. 49. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Personal 49
  50. 50. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 50
  51. 51. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 51 Social Media channels
  52. 52. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 52
  53. 53. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 53
  54. 54. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Geo-location 54 Social Media channels
  55. 55. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 55
  56. 56. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 56
  57. 57. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 57 FREE FEEDBACK MANY PEOPLE 33% MEDIA CONSUMPTION INTERACTION TRANSPARANCY Why participate?
  58. 58. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 Some advice 58 Know what people say: Alerts Claim your name IT’STIME
  59. 59. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 59 GETSTARTED! Accounts Fill Listen The first step
  60. 60. Be inspired http:// www.youtube.com/ watch?v=lFZ0z5Fm- Ng
  61. 61. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 7. Questions 61
  62. 62. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 62 Get in touch! Roger Heijsters 06-45436166 043-3261270 roger@braineo.nl BRAINEO.NL SMARTCHECK.EU ROGERHEIJSTERS.COM
  63. 63. Startfactory Kamer van Koophandel | © Braineo | 17/11/2010 63 What? Social media? Startfactory Kamer van Koophandel 17 november 2010 By Roger Heijsters Waardeer je wat je gezien hebt? Stuur me een recommendation op LinkedIn! http://nl.linkedin.com/in/rogerheijsters

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