Fontys HogeschoolVenlo | © Braineo | 16/11/2010 1
Wat? Sociale media?
Fontys Hogeschool Venlo
16 november 2010
By Roger He...
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
A little about Roger
2
Roger Heijsters
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Today’s menu
1. Social media, what is it?
2. Elements
3. Social media chan...
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Disclaimer
• Average level
• Interpret it as possibilities
• No obligation...
Be inspired
http://www.youtube.com/
watch?
v=MpIOClX1jPE&NR=1
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
What are social media?
6
value
sharing
free online media
create
communitie...
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 7
Visibility
Generate leads
Generate ideas
Visualize needs in the market
S...
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 8
Elements
INFORMATION
PLATFORMUSERS
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 9
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 10
Social Media channels
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 11
2. Social Media kanalen
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 12
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 13
Social Media channels
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 14
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 15
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 16
Social Media channels
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 17
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 18
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 19
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
What is LinkedIn?
20
Networking network
2003
41 years old
2006: 8 million
...
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 21
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 22
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 23
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 24
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Your LinkedIn strategy
OPEN OF PERSONAL
25
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Why LinkedIn?
26
Easy overview of network
Higher score SEO
Virtual Rolodex...
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Nederlands of Engels?
27
Overview
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 28
Quickwins
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Applications
29
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Profile views
30
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Be different!
31
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Profile views
32
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Sales
33
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Saved search
34
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
LinkedIn barometer
35
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Expand your network
36
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Personal
37
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 38
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 39
Social Media channels
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 40
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 41
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Geo-location
42
Social Media channels
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 43
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 44
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 45
HOW BIG IS
SOCIAL MEDIA?
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Years to reach 50 million users
46
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Years to reach 50 million users
47
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Years to reach 50 million users
48
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Years to reach 50 million users
49
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 50
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 51
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
• Twitter 175 million
• 330.000 in NL
• LinkedIn 75 million
• Xing 9 milli...
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 53
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 54
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 55
FREE FEEDBACK MANY PEOPLE
33% MEDIA
CONSUMPTION
INTERACTION
TRANSPARANC...
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
SOME EXAMPLES
56
OLD SPICE T-MOBILE
VITAMIN WATERHEINEKEN
Why participate?
Be inspired
HEINEKEN
http://www.youtube.com/watch?
v=tEqJV1acgN4&feature=player_e
mbedded
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 58
THE SOCIAL
MEDIA LADDER
Important
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
Some advice
59
Know what people say: Alerts
Claim your name
IT’STIME
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 60
GETSTARTED!
Accounts
Fill
Listen
The first step
Be inspired
http://
www.youtube.com/
watch?v=lFZ0z5Fm-
Ng
Fontys HogeschoolVenlo | © Braineo | 16/11/2010
7. Questions
62
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 63
PAUZE
Braineo : Roger Heijsters
Zuiderlicht: Martijn Kagenaar
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 64
Get in touch!
Roger Heijsters
06-45436166
043-3261270
roger@braineo.nl
...
Fontys HogeschoolVenlo | © Braineo | 16/11/2010 65
Wat? Sociale media?
Fontys Hogeschool Venlo
16 november 2010
By Roger H...
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Braineo | Presentation Social Media | Fontys 16-11-2010

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Seminar Social Media for Fontys University of Applied Sciences

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Braineo | Presentation Social Media | Fontys 16-11-2010

  1. 1. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 1 Wat? Sociale media? Fontys Hogeschool Venlo 16 november 2010 By Roger Heijsters
  2. 2. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 A little about Roger 2 Roger Heijsters
  3. 3. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Today’s menu 1. Social media, what is it? 2. Elements 3. Social media channels 4. LinkedIn tips and tricks 5. How big is social media 6. Commercial successes 7. Some advice 3. 3
  4. 4. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Disclaimer • Average level • Interpret it as possibilities • No obligations • Decide for yourself how much time 4 > Questions > Tips and tricks
  5. 5. Be inspired http://www.youtube.com/ watch? v=MpIOClX1jPE&NR=1
  6. 6. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 What are social media? 6 value sharing free online media create communities Group of Internet-based applications that build on the ideological and technological foundations of web 2.0, which allows the creation and exchange of user generated content
  7. 7. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 7 Visibility Generate leads Generate ideas Visualize needs in the market Solve problems Real time education Have a look at your competition Make people ambassadors W hatcan Ido with it? What are social media?
  8. 8. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 8 Elements INFORMATION PLATFORMUSERS
  9. 9. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 9
  10. 10. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 10 Social Media channels
  11. 11. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 11 2. Social Media kanalen
  12. 12. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 12
  13. 13. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 13 Social Media channels
  14. 14. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 14
  15. 15. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 15
  16. 16. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 16 Social Media channels
  17. 17. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 17
  18. 18. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 18
  19. 19. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 19
  20. 20. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 What is LinkedIn? 20 Networking network 2003 41 years old 2006: 8 million 2009: 52 million Q3 2010: 75+ miljoen Every 9 days: + 1 million
  21. 21. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 21
  22. 22. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 22
  23. 23. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 23
  24. 24. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 24
  25. 25. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Your LinkedIn strategy OPEN OF PERSONAL 25
  26. 26. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Why LinkedIn? 26 Easy overview of network Higher score SEO Virtual Rolodex up-to-date Profile = CV of the future More and more applications Show your knowledge
  27. 27. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Nederlands of Engels? 27 Overview
  28. 28. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 28 Quickwins
  29. 29. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Applications 29
  30. 30. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Profile views 30
  31. 31. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Be different! 31
  32. 32. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Profile views 32
  33. 33. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Sales 33
  34. 34. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Saved search 34
  35. 35. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 LinkedIn barometer 35
  36. 36. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Expand your network 36
  37. 37. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Personal 37
  38. 38. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 38
  39. 39. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 39 Social Media channels
  40. 40. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 40
  41. 41. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 41
  42. 42. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Geo-location 42 Social Media channels
  43. 43. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 43
  44. 44. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 44
  45. 45. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 45 HOW BIG IS SOCIAL MEDIA?
  46. 46. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Years to reach 50 million users 46
  47. 47. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Years to reach 50 million users 47
  48. 48. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Years to reach 50 million users 48
  49. 49. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Years to reach 50 million users 49
  50. 50. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 50
  51. 51. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 51
  52. 52. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 • Twitter 175 million • 330.000 in NL • LinkedIn 75 million • Xing 9 million • Facebook (2004) 500+ million • 175 million daily 52 BIG! Why participate?
  53. 53. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 53
  54. 54. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 54
  55. 55. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 55 FREE FEEDBACK MANY PEOPLE 33% MEDIA CONSUMPTION INTERACTION TRANSPARANCY Why participate?
  56. 56. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 SOME EXAMPLES 56 OLD SPICE T-MOBILE VITAMIN WATERHEINEKEN Why participate?
  57. 57. Be inspired HEINEKEN http://www.youtube.com/watch? v=tEqJV1acgN4&feature=player_e mbedded
  58. 58. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 58 THE SOCIAL MEDIA LADDER Important
  59. 59. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 Some advice 59 Know what people say: Alerts Claim your name IT’STIME
  60. 60. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 60 GETSTARTED! Accounts Fill Listen The first step
  61. 61. Be inspired http:// www.youtube.com/ watch?v=lFZ0z5Fm- Ng
  62. 62. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 7. Questions 62
  63. 63. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 63 PAUZE Braineo : Roger Heijsters Zuiderlicht: Martijn Kagenaar
  64. 64. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 64 Get in touch! Roger Heijsters 06-45436166 043-3261270 roger@braineo.nl BRAINEO.NL SMARTCHECK.EU ROGERHEIJSTERS.COM
  65. 65. Fontys HogeschoolVenlo | © Braineo | 16/11/2010 65 Wat? Sociale media? Fontys Hogeschool Venlo 16 november 2010 By Roger Heijsters

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