Opera Mini
          &
Mobile browsing in India


    Sagar Chandna <sagar@opera.com>
         Country Manager, India
    ...
Opera Software: Focus, leadership and innovation                        2
   Established in 1994 – listed on the Oslo Stoc...
Working with global leaders                        3




                              Opera Confidential
Introduction - Product and services                4




                              Opera Confidential
Opera Mini – The full Web on any phone                                5
   •
       Free web browser downloadble from oper...
Client-server architecture                                                                                          6

Ful...
Maximum Page Compression (up to 90%)                                                                                      ...
Actual usage, sustainability                                                                8


     Opera Mini usage stat...
Browsing experience and perceived speed                                                                                   ...
Handset market evolution                                 10
The feature phone market is expected to remain steady.
The eco system for mobile web to tip   11
Part 1: Growth                                                                   12

Cumulative Users
Opera Mini has becom...
Part 1: Growth                                                                             13
Pages Transcoded
Opera Mini ...
Part 2: Content Preferences                                                                 14
By examining aggregate numb...
Snapshot: India                                                                                     15
India favors social...
16




       Questions?




Sagar Chandna <sagar@opera.com>
     Country Manager, India
        Opera Software
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Opera Mini, Mobile Browsing India By Sagar

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Opera Mini, Mobile Browsing India By Sagar

  1. 1. Opera Mini & Mobile browsing in India Sagar Chandna <sagar@opera.com> Country Manager, India Opera Software Opera Confidential
  2. 2. Opera Software: Focus, leadership and innovation 2 Established in 1994 – listed on the Oslo Stock Exchange 11 offices – HQ in Oslo, Norway Over 500 employees, 350+ engineers & technical support personnel 150+ million downloads of the Desktop browser 1 million+ weekly downloads of Opera Mini 100+ million Opera Mobile browser installations Shipped on more than 135 mobile phone models worldwide 1 million+ development hours, over 2 million testing hours to date Developing mobile web browsers since 1998 Opera Confidential
  3. 3. Working with global leaders 3 Opera Confidential
  4. 4. Introduction - Product and services 4 Opera Confidential
  5. 5. Opera Mini – The full Web on any phone 5 • Free web browser downloadble from operamini.com • Users can go to any website, either the full Web or mobile specific sites • All is needed is a phone that supports Java • Intuitive access to Web browsing functionality, users immediately recognize the potential to browse ’their’ sites “Norway’s Opera Software……, recently unveiled what’s quickly become recognized as the best cellphone Web browser yet, known as Opera Mini” - Matthew Maier, CNN.com Opera Confidential
  6. 6. Client-server architecture 6 Fully featured browser running on the server side (Opera 9.5) Dynamic user experience and award-winning usability on the client side Opera Mini Opera Mini Server Internet  Platform and OS independent. • Renders Web pages • All Web sites are accessible, including Available for over 700 devices  Dramatically improves loading time on an off portal  Award-winning usability  Access to Web services such as news,  Optimizes content for mobile devices  Fast rendering email and shopping  Overcomes device limitations by  Small footprint (~100K) offloading the client
  7. 7. Maximum Page Compression (up to 90%) 7 Top 10 World Sites 250 The Opera Mini benefit 200 Web pages are compressed by up to 90% 150 kB By dramatically reducing the size of regular Web sites, Opera Mini 100 provides a very fast browsing experience, ensuring frequent usage of the service and customer 50 retention - om m om t.c om .com o.co m .c om .com .com l e.c o .aol .c c .real. .ms n .ebay pac e osof t qu es .ya ho .goog www www www .my s .mi cr .map www www www www www www
  8. 8. Actual usage, sustainability 8 Opera Mini usage statistics reveal well-established global browsing patterns The long tail of visited domains shows a clear customer demand for more than the most popular Web sites Represents a significant value in leveraging established browsing patterns and user behaviour Popular Web Less-known Web sites comprise sites the majority of the graph
  9. 9. Browsing experience and perceived speed 9 The speed benchmark was conducted using a Nokia N93 on a UMTS/3G network. The other mobile browser was the Nokia Web browser based on KHTML/Webkit.
  10. 10. Handset market evolution 10 The feature phone market is expected to remain steady.
  11. 11. The eco system for mobile web to tip 11
  12. 12. Part 1: Growth 12 Cumulative Users Opera Mini has become the world's most popular mobile browser. Since its worldwide launch in 2006, more than 44 million people have downloaded and used Opera Mini. More than 11.9 million people used Opera Mini in March 2008. India Current growth rate in India is the fastest, only slightly behind Russia which is Opera's largest market. India has already moved up two places Opera Mini cumulative users per month to take the lead on China and USA on Opera Mini usage.
  13. 13. Part 1: Growth 13 Pages Transcoded Opera Mini users viewed more than 2.4 billion pages in March. In March, each person using Opera Mini viewed 202 pages on average. As the content available to mobile phones improves, data consumption increases. 11.9 million users in March, surfed 33 million MBs of data. Indian users have shown better trends than the global average, with over 300 page views per user, and *much* over 3MB in data usage. Pages transcoded per month MBs surfed by users per month
  14. 14. Part 2: Content Preferences 14 By examining aggregate numbers, we are able to paint a picture of the types of sites and services that win on the mobile Web. Tracking the type of content across the top 100 sites visited by all Opera Mini users, we find: Social networking is popular worldwide and is the leading source of Web traffic for mobile devices – Almost 40% of traffic worldwide is to social networks. Successful sites on the Web find users on mobile phones, further underscoring the emergence of One Web. Consumers desire a rich Web experience regardless of the device they use to access the Web. WAP continues to diminish as more-capable Web browsers are able to display full Web content on mobile phones. Nearly a quarter of all traffic is headed to content portals or search engines.
  15. 15. Snapshot: India 15 India favors social networking, with nearly half (48.9%) of all traffic going to social networks. Top 10 sites in India 1. Orkut (social networking) 2. Google (search) 3. Yahoo Mobile (search and content) 4. Peperonity (social networking and content) 5. Mobile9 (content) 6. Mocospace (social networking) 7. 160by2 (online SMS Provider) 8. Mobango (social networking and content) 9. Itsmy (social networking and content) 10. Indianrail.gov.in (ticketing) Globally, full Web surfing comprises more than 77% of all traffic, while WAP and .mobi sites accounted for 23 percent. In India, 94% of the traffic is headed to full the Web. WAP accounts for slightly less than 6%.
  16. 16. 16 Questions? Sagar Chandna <sagar@opera.com> Country Manager, India Opera Software

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