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BrainBank Idealinke Open

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  • 1. Idea Management: How to eliminate three chronic choke points 1.Open collaboration motivates stakeholders by letting them participate on their own terms. 2.Better developed ideas keep key process role- players engaged. 3.Proper routing accelerates idea progression through your entire process .
  • 2. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved Build communities that are purposeful for your innovation goals. Different users can participate at different levels, internally and/or externally.
  • 3. Create excitement, drive participation and promote your brands through viral buzz Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 4. Collect ideas in response to a challenge… Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 5. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved …or via voluntary submission.
  • 6. Vote, comment, invite friends and add attachments to collaborate on ideas Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 7. Management can set idea development rigor for any idea type through the use of dynamic idea development tabs - that way the community can build the idea around information that is actionable for the next level of the process Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 8. Idea Champions can manage the “long tail” by ascending only those comments that add value and make them part of the core idea moving forward Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 9. Electricity Costs •Energy Cost •High-Tension Cabling Energy Cost Cost of one kilowatt/hour is USD$1.27 Idea Champions can estimate benefits by accessing relevant financial information Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 10. Balanced scorecards enable you to get buy-in from key role players before presenting the idea for evaluation, so that management support is there from the start. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 11. Flexible and configurable rating system enables one to zero-in on those ideas with the attributes that matter most to you. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved See multiple rating dimensions from the convenience of a single screen – blended scores combine market demand and business alignment
  • 12. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved Idea development tabs: Prompt for information that will help build proposal Champion Builds: - Promote comments for community to build upon Elevated comments: - Elevate user comments to the core of the idea Support documents: - Import excel spreadsheet - Attach files This is what Evaluators see Better developed ideas are actionable ideas
  • 13. Once the criteria set by management has been met, individual managers or evaluation committees can choose whether to accept the idea or not. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 14. Decide how you want to turn your idea into an innovation project; either through Idealink’s proprietary process management or using your existing internal systems. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 15. Solicit approval, adjust feasibility and get buy-in from potential Project Owner to ensure that the idea is fully developed. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 16. Getting the right resources around an idea before it starts its journey into the organization for processing is critical to eliminating re-routing, inaction, and delay. This helps maintain the ideas momentum and motivates downstream stakeholders to respond more rapidly. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 17. Post-implementation form Sending-out a recap form for a sunset review for Implemented ideas is a key best practice Capture new learning and record exceptions Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved
  • 18. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved Zero-in on any idea or groups at any level of your Idea Pipeline
  • 19. Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved As the old saying goes “you can’t improve what you can’t measure”
  • 20. By inviting your stakeholder communities into an Idealink Open™ innovation process achieves the following results: • Diversity of participants makes for more creative ideas • Voluntary role and tasking motivates users to participate because they can do it on their own terms • Participants help build-up ideas incrementally • Community creates division of labor to absorb idea volume • On-demand expertise extends talent pool and accelerates turn-around • Collaboration output is managed into structure by Idea Champion • Proper workflow accelerates process by not having to re-route keeping idea momentum from fading • Better developed ideas keep up-line role players interested and engaged Ideation, co-creation and collaboration all work better when the crowd can be engaged and channelled – ask for an Idealink Open™ demo, and see how you can get started today.

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