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Everything about Passbook
 

Everything about Passbook

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Boost your omnichannel strategy with passbook!

Boost your omnichannel strategy with passbook!

Pure Agency

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    Everything about Passbook Everything about Passbook Presentation Transcript

    • PASSBOOK, AMPLIFIER OF YOUR CROSS-CHANNEL STRATEGY VERSION 1.2 - DATE: SEPT 2012 BRAHIM YAYA1 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • HOW DOES IT WORK ?2 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • BRIEFLY... 21:00 9:30 50% £25 Tickets Boarding Pass Coupons Loyalty Cards3 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • STORED AND READY TO USE Home Pass Pass Settings4 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • ALLOWS FOR GREAT TARGETING OPTIONS Date Location 9:41 AM Passes can be activated within a The passes can be given geographical radius via Apple activated/disabled to iOS geo-fencing a given time period They will be displayed on the user’s locked screen at the appropriate time and place. The Passbook App will verify the context each time the user opens the app to display the most relevant pass. The valid passes will be displayed exactly when the user steps into your store, magical! Important: Each pass can be linked to maximum 10 places. Retrieve the user location at the creation of the app to add the 10 nearest outlets5 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • SUPPORTED BY RELEVANT MESSAGING SERVICE ! Notifications Passes can be configured to send a push notification depending on a predefined date and place (proximity of an store or time of an event...) Any changes in the status of the pass (change of gate, card balance...) can also be notified via a push notification. Passbook uses Apple’s notification system, allowing the user to be warned of any modifications. With iCloud, every user’s devices will receive the same informations6 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • CREATE A PASS7 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • 5 TYPES OF PASSES Types Event ticket Boarding Pass Coupon Store Card Generic Provide access to an Can be used for a client’s Used by a retailer to offer For the passes that don’t event for a precise time Ticket used to take a account for a store or aDescription a promotion, a fit in the other categories and place (game ticket, place, train, boat... club (credit display, promotional article such as a member card theatre, concert...) points...) Example8 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • CHOOSE THE APPROPRIATE TYPE OF PASS‣ Pick the appropriate type of pass is important for different reasons: ‣ The users are looking for a certain type of information, regarding the design of the pass. The goal is for the user to recognise the type of pass at one glance. ‣ The time lapse and geographical range are automatically defined depending on the style of the pass9 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • CREATING SUCCESSFUL DESIGNS‣ Passes have different styles but the observed trend is about simplicity. The user must be Logos & text able to identify the informations easily. Background‣ Bright colours are recommended picture‣ A contrasted logo, white (printable version of Background the logo) color Text Field‣ Use the text fields: header + 3 text fields depending on the type of the pass Bar Code‣ Avoid putting text in images, especially with your pass needs to be translated (translation can be dynamic)10 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • BEHIND THE PASS‣ The back of your pass displays complementary information 9:41 AM and send: ‣ General conditions of the offer, a contact ‣ A http link (preferably an optimised mobile website) ‣ A click to call ‣ An application (or the appstore if the app isn’t installed)‣ It also gives access to the user preferences (push, display..)11 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • BAR CODES ‣ Passes can display a bar code that can be scanned in store. 2 types of bar codes: ‣ PDF417, Aztec, QR ‣ It is possible to display a chain of characters under the bar code for the checkout counters that don’t have scanners (manual entry) ‣ Bar code scanner: ‣ For better results, use optical scanners. Those work better on the iPhone screens than with laser scanners. ‣ If your teams are equipped with smartphones or iPads; it may be interesting to provide them with a dedicated application allowing them to create, show and scan passes. ‣ Passbook optimises your pass presentation for scanning by adjusting your screens brightness, by locking the iPhone in portrait mode etc... 456373892023 Think about trying your pass in real life conditions.12 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • DISTRIBUTE YOUR PASSDistribution 1. In app (Passkit) 2. Via e-mail 3. Via the web with a link methodsScreenshot Passes can be distributed on the web via a link An app allows the display and that will be recognised by safari. They will be distribution of all kinds of passes via a Passes are files that can be attached to an e-mail. added with the same native behaviour, allowing Comment native behaviour. A simple click on a The files are recognised by the iPhone and the user to stay on your website. Passes opened button allow the user to add the pass to displayed in a native view. on Mac OSX will be added via iCloud to all users’s his Passbook. devices PURE PASSBOOK SOLUTIONS13 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • MULTI-SCREEN DISTRIBUTION‣ Passes can be displayed on iPhones, iPod touch, iPads but also on Mac under OSX Mountain Lion version 10.8.2.‣ With iCloud, if the user add a pass on one of his device, it will automatically added to the other devices.‣ You don’t need a specific app to distribute your pass. Passbook was created to work independently Example of an e-mail with a pass under Mac OS X Mountain Lion. The behaviour is the same with safari.14 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • UPDATE YOUR PASS IMPORTANT ‣ Dates can be modified anytime: ‣ Data about a plane ticket, a train... It is not recommended to change the nature of the coupons offer to avoid ‣ A card’s credit loosing the user ‣ The validity period of an offer Guidelines Apple ‣ The update are made dynamically via your server with the Apple Push Notification Service (APNs). An API is available. ‣ The user will receive a push notification informing him of the change Pure Agency can support you in creating a Passbook CMS15 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • MANAGING USED CUPONS‣ It is not recommended to delete a coupon by sending a push notification or by changing the validity period. Management of passbook items remains with the user‣ You can delete a coupon only via your server. Concretely, the coupon will stay in the users Passbook, he/she can keep it if he wishes it.‣ On the other hand, when scanning in store, the coupon will be invalid (the coupon as a unique number of identification and its status will be read as invalid within your database)16 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • PASSBOOK AND YOUR BRAND17 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • PASSBOOK: CROSS CHANNEL STRATEGY AMPLIFIER «By 2013, 1/3 of smartphones users will use mobile couponing»18 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • PASSBOOK: CROSS CHANNEL STRATEGY AMPLIFIER ‣ An application to centralise all cards, coupons, vouchers, tickets... A life facilitator for the consumer as well as for the brand concerned. ‣ A powerful and relevant CRM tool: reward your clients in the right place at the right time. Coupons ‣ Update your deals regularly thanks to Push Notification Loyalty Cards A powerful CRM tool for Boarding Passes retailers ‣ Loyalty E-Tickets ‣ In-store traffic Passbook provides brands a powerful geo-fencing couponing tool. The app ‣ Geo-fencing allows to follow user’s position, which was not possible until now. ‣ Client Engagement Passbook make more contextual offers and so more relevant ‣ Integration within campaigns and apps19 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • CAMPAIGN INTEGRATION ‣ Integrate Passbook within applications of your brand ‣ Integrate Passbook links in your voice e-mails, mobile web landing pages, on social networks... ‣ Targeting users on iOS 6 ‣ And soon, track campaign performance through our Pure ROI solution. Integrate Passbook in your RICH MEDIA campaigns thanks to our turnkey solution: CMS + templates mini site HTML5 + Tracking Pure ROI.20 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • EXAMPLE OF RETAILER CAMPAIGNS Banner Landing page Add the pass Back to last page21 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • PASSBOOK FROM THE CLIENT POINT OF VIEW... Passbook Alert on your locked screen22 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • A PREDICTABLE SUCCESS!‣ Whilst the iPhone 5 and iOS6 just landed on the market: 17% iOS6 update in 24 hours, Sephora followed their number of clients using Passbook: 20 000 in 24 hours‣ Sephora launched Passbook to their clients through a e-mailing campaign + mini mobile website and an in-app banner.‣ Very good results despite of a few difficulties along the process for non member people of the program «Beauty 17 000 Passes during launch http://techcrunch.com/2012/09/21/how-popular- insider»: too longs forms, non mobile is-passbook-sephora-sees-17000-passbook- 20 000 in 24h users-in-day-one-20k-after-24-hours/ optimised mobile landing pages... 87 000 in 1 week ! 23 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • GET IN TOUCH WITH US ADRESSES 60 RUE DE WATTIGNIES 75012 - PARIS PORTLAND HOUSE, BRESSENDEN PLACE, LONDON, SW1E 5BH - LONDON OUR WEBSITE WWW.PUREAGENCY.COM E-MAIL ADDRESS SALES@PUREAGENCY.COM24 PRACTICAL GUIDE PASSBOOK - PURE AGENCY
    • Thank you ! PRACTICAL GUIDE PASSBOOK - PURE AGENCY