blogging
   with
no problem
Brahmanto Anindito
www.warungfiksi.net
Hits
       Monetize
Internal



Technical     External
INTERNAL FACTOR
don’t know what to blog
What’s
              your
             hobby?
 What’s                What’s
   your               you want
expertise?     ...
get bored
You’re not alone

   Remember the goal

     Join the blogger community

        Do some experiments
TECHNICAL FACTOR
Content quality


Market research


Submit to search
& directory


Web optimize
CONTENT QUALITY
originality
value
authority
MARKET RESEARCH
Researching Keyword(s)
       google.com/insights/search

  webmaster-toolkit.com/keyword-research-tool.shtml

           ...
result for
“batik design”
    input
Researching Trend(s)
       google.com/insights/search

  webmaster-toolkit.com/keyword-research-tool.shtml

             ...
Result
  for
“batik”
 input
SUBMISSION
Search Engine                      URL
Google            google.com/addurl.html
Bing              bing.com/webmaster/Submi...
OPTIMIZATION
Provide
               good
             navigation
                          Multiply the
More pages
                    ...
Keyword =
               domain 
              SERP will be
             improved 30%
 Contains                    Alphab...
Keyword(s) in
the beginning,              Keyword(s)
   repeated,               density 5%-7%
  highlighted


            ...
Free of
             bias
  Good                     Don’t
sentences                 hard sell


            Description
Mirror page      Cloak



  Text with
                                     Doorway /
same color as
                       ...
That reduces also bounce rate
   (visits that consist of a single page turn)
Go to
 Alexa.com



 Enter the
  domain



   Hit the
“bounce” tab
No PageRank after 3 months?
  PageRank back to zero?



Hit webmaster.google.com!
• “Sign in” or “create new account”
• “Adding a site” and verified.
• “Site Reconsideration”
• You may watch the video for...
EXTERNAL FACTOR
August 2005       February 2007      Within 2 years

   • 70,392,567      • 108,810,358      • Growth
     websites       ...
Test how big are your competitors

  1. Enter some keyword to search engine and
     study the top 10 SERP.
  2. Are their...
Comment
                  other blogs



                                        Put link to
Meet the
                    ...
THANK YOU!
  Slide & presentation
BRAHMANTO ANINDITO
brahm@warungfiksi.net


    Picture sources
        SXC.HU

         ...
Blogging With No Problem
Blogging With No Problem
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Blogging With No Problem

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How long you've been blogging? What kind of problem you've got? This slide is about your blogging solutions.

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Blogging With No Problem

  1. 1. blogging with no problem Brahmanto Anindito www.warungfiksi.net
  2. 2. Hits Monetize
  3. 3. Internal Technical External
  4. 4. INTERNAL FACTOR
  5. 5. don’t know what to blog
  6. 6. What’s your hobby? What’s What’s your you want expertise? to talk Topic
  7. 7. get bored
  8. 8. You’re not alone Remember the goal Join the blogger community Do some experiments
  9. 9. TECHNICAL FACTOR
  10. 10. Content quality Market research Submit to search & directory Web optimize
  11. 11. CONTENT QUALITY
  12. 12. originality
  13. 13. value
  14. 14. authority
  15. 15. MARKET RESEARCH
  16. 16. Researching Keyword(s) google.com/insights/search webmaster-toolkit.com/keyword-research-tool.shtml google.com/sktool adwords.google.com/select/KeywordToolExternal google.com/trends google.com/support/adplanner freekeywords.wordtracker.com
  17. 17. result for “batik design” input
  18. 18. Researching Trend(s) google.com/insights/search webmaster-toolkit.com/keyword-research-tool.shtml google.com/sktool adwords.google.com/select/KeywordToolExternal google.com/trends google.com/support/adplanner freekeywords.wordtracker.com
  19. 19. Result for “batik” input
  20. 20. SUBMISSION
  21. 21. Search Engine URL Google google.com/addurl.html Bing bing.com/webmaster/SubmitSitePage.aspx Yahoo! siteexplorer.search.yahoo.com/submit Naver (Korea) submit.naver.com Baidu (China) baidu.com/search/url_submit.html Yandex (Russia) webmaster.yandex.ru/site/add.xml Directory URL Yahoo! ecom.yahoo.com/dir/submit/intro Open Directory Project dmoz.org
  22. 22. OPTIMIZATION
  23. 23. Provide good navigation Multiply the More pages backlinks to is better the URL Basic
  24. 24. Keyword = domain  SERP will be improved 30% Contains Alphabet keyword(s) counts Domain, title, heading
  25. 25. Keyword(s) in the beginning, Keyword(s) repeated, density 5%-7% highlighted Content
  26. 26. Free of bias Good Don’t sentences hard sell Description
  27. 27. Mirror page Cloak Text with Doorway / same color as gateway background Never use
  28. 28. That reduces also bounce rate (visits that consist of a single page turn)
  29. 29. Go to Alexa.com Enter the domain Hit the “bounce” tab
  30. 30. No PageRank after 3 months? PageRank back to zero? Hit webmaster.google.com!
  31. 31. • “Sign in” or “create new account” • “Adding a site” and verified. • “Site Reconsideration” • You may watch the video for tips or read the guidelines first. • Eliminate things that Google hates based on that guidelines. • Fill the form and submit.
  32. 32. EXTERNAL FACTOR
  33. 33. August 2005 February 2007 Within 2 years • 70,392,567 • 108,810,358 • Growth websites websites 64.7% data Netcraft
  34. 34. Test how big are your competitors 1. Enter some keyword to search engine and study the top 10 SERP. 2. Are their keywords same as the title? 3. How is their PageRank and AlexaRank? 4. How many backlinks? Find out in Google (type “link:competitordomain.com”). 5. If the answer of 2-4 is not convincing, you’ve got chance to beat them!
  35. 35. Comment other blogs Put link to Meet the other blogs / bloggers posts Talk to Send email to bloggers bloggers
  36. 36. THANK YOU! Slide & presentation BRAHMANTO ANINDITO brahm@warungfiksi.net Picture sources SXC.HU Supported by:
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