My main product is a music video for
‘Keep Breathing’ by Ingrid Michaelson
My first ancillary text is an Artist Website
The second is a digipak for the artist
I figure that to answer this question I
need to be thinking, and discussing the
links between the three
The running themes or concepts?
The corporate identity?
Are the links strong enough?
Is there room for more?
Do the three work together?
Are they a ‘combination’?
Hands act as my temporary logo – something
that bands tend to have for one album/tour
but change for the next one e.g. FOB (Fall
Out Boy). It is used as the front cover of the
digipak – the holding hands of a brother and
sister (the title of the album). It is on both
subsidiary products and acts as a logo/brand
for the Brothers and Sisters album. It is also
used as a graphic inside of the digipak and is
placed in the header and thus appears on
every page of the website.
The cream wallpaper I used as a back drop
for the photograph on the last slide soon
proved to be worth more as I cropped a
square out (without hands etc in) and
colourized it. I made it a pale shade of
purple and resized it before using it as a
background for my digipak. It’s used o all
digipak sides apart from 2 and is the
background for the website. The purple
colour is used frequently in my video.
This is the clear colour theme of pale/pastel
purples and reds I use throughout all three
products. The titles on my music video are
light purple or red fill and then a darker
shade of purple or red outline. The colours
are strangely very specific and are the same
shades throughout. The titles on my site, the
track list and all the writing anywhere on my
website or digipak is red or purple and in
similar shades. Also Sian where a red top and
Chloe wears a purple one.
Obviously with visuals of Chloe (as Ingrid) in all three
products quite heavily she is by default the main theme
and acts as a representative of the album and subsidiary
products and so is recognizable as the (easiest) link
between all three.
Gabrielle Aplin (singer) has a few videos all very similar
and I justified so much of Sian in the ancillary texts as I
thought I would do similar in a real situation and use Sian
as an actress in more than one video to allow her a place
in the other products.
In the digipak there are photos of the camera with footage
of Sian playing which is a background for two pages
(colourized red and purple). Also there are multiple photos
of Chloe mucking about as well as nice ones or behind the
I use behind the scene photos again of Chloe on the
website as a kind of teaser for the new video and album
Included in the digipak would be a CD and a
bonus disc with the music video on and that’s
quite important I think as it’s encouraging the
consumer to watch the video and to perhaps
pursue her music in a new format and maybe
then seek out some more.
If produced and sold in reality it would hold a
sticker on the front cover stating that there was
a bonus disc inside
It’s important because it is a way of
incorporating the entire media product with
another subsidiary product and giving it to
people – ease of access, more likely to watch it
This video is also on YouTube and furthermore on
the home page of the artist website I created.
The grand piano may seem minor but is heavily
incorporated into all of my products and is
signifier and reminder of the kind of artist we
are dealing with as well as the genre – the kind
whose music revolves around guitar and/or
The piano also helps a lot with the introduction
to Ingrid as a returning student (the dialogue
with Mr Burdett)
It is used for jokes and for fun on the website
adding a personal touch to Ingrid site –
something key to her style of artist and genre
Its also used for fun in the digipak but it played
in all its glory in the video.
The general theme and the colour scheme and
lights tend to lean toward the indie-pop genre in
its pale colours, light video (not too dark), its
narrative but playfulness and the subsidiary
products fit with the vintage, old-fashioned side
of indie-pop . If you examine Ingrid’s old site
(she has had a new one since starting this
course) her name was written in a stamp/type
writer style font and so choosing cursive or
smooth handwriting as a font fits in really well.
This is corporate identity at work because all
three have elements of a certain quaintness or
gentleness which is quintessentially indie-pop.
I believe my three products are a good, strong
I think they are clearly recognizable as linked
items that are from the same artist and genre
The feedback suggested that the three worked
well together and that there were obvious links
between them all
If I had more time I would perhaps incorporate
more of the subsidiary products into the main
product as well a the way it is now (the other
If I had more time near the end I probably could
have got some hands in somewhere!