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Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
Sponsorship proposal: Colorado Avalanche & Yogurt Guru
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Sponsorship proposal: Colorado Avalanche & Yogurt Guru

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created for sport business class

created for sport business class

Published in: Sports, Business
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  • 1. Brady Lorek Marketing PartnershipVP of Corporate Sales and Partnership Marketing 2012
  • 2. • Home to the Denver Nuggets , Colorado Avalanche, and the Colorado Mammoth• Host to over 200 events each year• A 5-level arena that seats approximately 18,007 Avalanche fans• Over 95 available upscale suites• Holds 3 high-end restaurants• State of the art dasher board system Yogurt Guru will gain exposure throughout the venue making lasting impressions on Avalanche fans and other Arena attendees. Yogurt Guru Partnership 2012
  • 3. • 2 time Stanley Cup winner (1996 & 2001)• Record for longest consecutive sellouts: 486 (November 9, 1995- October 14, 2006)• Ryan O’Reilly named to Team Canada roster for the 2012 IIHF World Championship• Paul Stastny selected to the 2012 U.S. Men’s National Team • Representing Team USA for at the 2012 IIHF World Championship 2012 Record 41-35-6 Yogurt Guru Partnership 2012
  • 4. Average Seasonal Attendance (41 games): • 15,301 people in an 18,100 seat arena • 805 person increase from 2010-2011Total Attendance: • Average from 2001-2011: 601,621 • Increase of 35,801 from 2010-2011Fans (watched, listened, or attended): • 3,074,024 • Increase of 27,029 Yogurt Guru Partnership 2012
  • 5. Drive sales back to retail location through: • In-game promotions each game with consumer relevance to the brand • One- day promotional giveaway with consumer relevance and bounce back couponing • Season-long sweepstakes with team leveraged retail with experiential team prizingEnhance Employees day-to-day through: • Season-long employee motivation sweepstakes with experiential team prizing • Special offers employees can take advantage of with teamGenerate community goodwill through: • Cause-related program with brand relevance Yogurt Guru Partnership 2012
  • 6. PUBLICITY PROMOTIONSE X P O S U R E . AT T E N T I O N . G R O W T H
  • 7. Dasher board accessfor all (41) homegames Yogurt Guru Partnership 2012
  • 8. Jumbotron publicity onceevery period• 3 times• Approximately 30 seconds Yogurt Guru Partnership 2012
  • 9. Wall signage throughoutmain concourse Yogurt Guru Partnership 2012
  • 10. Banner advertisements on the official Colorado Avalanche website and the AltitudeAVALANC broadcasting channel HE RECAP Yogurt Guru Partnership 2012
  • 11. Access our fans through oursocial media sites Yogurt Guru Partnership 2012
  • 12. CHUCK-A-PUCK CONTEST• Numbered pucks are sold throughout 1st period for $1.00.• At the end of the 2nd period targets are placed on the ice• Those who purchased puck may throw their puck onto the ice• Participants’ pucks that land on target receive 52 coupons for 1 Large (13 US fl oz) frozen desert of participants choice Yogurt Guru Partnership 2012
  • 13. SECRET SECTION GIVEAWAY• Each home game Yogurt Guru will select a “secret seating section”• At the end of the 1st period the section will be announced• All fans sitting in the secret section will be awarded $5.00 coupons for Yogurt Guru Yogurt Guru Partnership 2012
  • 14. TICKET COUPONS • The back of all home game tickets will have coupon for $2.00 off any large frozen treats • Online tickets print QR codes toSCAN ME! be scan Yogurt Guru Partnership 2012
  • 15. SUNDAE FUNDAYSAll 4 Sunday home games will promoteYogurt Guru’s products with the presenceof a full sundae bar. Fans are encouragedto create their own deliciousmasterpieces with dozens of flavorfultoppings. Yogurt Guru will showcase theirColorado Avalanche frozen treat line. Yogurt Guru Partnership 2012
  • 16. REWARDS CARD • Obtain card from Yogurt Guru shop • Purchase 6 Colorado Avalanche themed frozen treats (large only)Throughout this Hockey season try any of our Colorado and receive a free Avs ticketAvalanche inspired frozen treats: voucher good for any home Black and Blue Berries The Big ROCKCANDY Mountain game 5 for Fighting The O’Reilly The AvalanchePresent this card to cashier and after 6 Colorado Avs (Large)specialty purchases , Receive one free ticket voucher good forany home game! Being an Avalanche fan never tasted so good! Yogurt Guru Partnership 2012
  • 17. BENEFITS TO YOGURT GURU EMPLOYEESM OT I VAT E . R E WA R D. C E L E B R AT E
  • 18. EMPLOYEE OF THE MONTH• Each month Yogurt Guru manager will award one employee of the month• Employee of the month will receive: • 2 glass seat tickets • All-you-can-eat wristbands • Pre-game tour • Player meet-and-greets • Pre-game Zamboni ride Yogurt Guru Partnership 2012
  • 19. EMPLOYEES WILL RECEIVE:• 20% off all team shop merchandise• Group outings to Pepsi Center• Skate night at Pepsi Center• $10 food voucher when purchase 2 tickets to an Avalanche game• Ticket availability to employees before general public Yogurt Guru Partnership 2012
  • 20. COMMUNITY GOODWILLP R I D E . H U M I L I T Y. S E R V I C E
  • 21. GRADE SCHOOL FUN• Avalanche players will visit local Denver grade schools to host field HIGH SCHOOL PLAYOFFS day (a day of games and activities) • Yogurt Guru will sponsor the high to promote teamwork and fitness school playoffs that will be held at• Players will be available for photo Pepsi Center opportunities and autographs • Players will receive coupon for free• One lucky student will receive an large frozen treat autographed jersey• Yogurt Guru will provide sundaes for all students and teachers Yogurt Guru Partnership 2012
  • 22. INVESTMENTYO G U R T G U R U. C O LO R A D O AVA L A N C H E
  • 23. WHAT’S INCLUDED• PUBLICITY: Naming rights. Dasher board. Jumbotron. Website and social media access. Signage.• IN-GAME PROMOTIONS: Chuck-a-puck. Secret seating. Ticket couponing. Sundae funday• .• SEASON-LONG SWEEPSTAKES: Reward Program• SEASON-LONG EMPLOYEE MOTIVATION: Employee of the Month• SPECIAL EMPLOYEE OFFERS: Select discounts and benefits• COMMUNITY GOODWILL: Grade school fitness promotion. High School playoff sponsor. VALUE: $750,000 INVESTMENT: $600,000 Yogurt Guru Partnership 2012

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