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Viscom Week 4
 

Viscom Week 4

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Week 4 Covers the design principles of Familiarity and Learnability. And a light introduction to Radial Grids.

Week 4 Covers the design principles of Familiarity and Learnability. And a light introduction to Radial Grids.

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    Viscom Week 4 Viscom Week 4 Presentation Transcript

    • VISCOM03Visual Communication & Typography: The root of problem solving.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
    • What you’ll learn in this class:1. Why Familiarity and Learnability are important in design2. Common uses for both in digital world3. Radial GridsVC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
    • What you’ll do in this class:1. Draw type from observation.2. Critique your single column axial grids with images.3. Create new Radial Grids with images.
    • axialDRAW
    • a
    • a
    • a
    • a
    • a
    • a
    • a
    • a
    • a
    • a
    • radialFamiliarity
    • In UX Design the principles offamiliarity and learnability arenecessitates for the craft. In thephysical world however they arealso extremely important. Atenant of UX design, is our mostprecious resource is…a users time.
    • What familiarity is not:– Stale– Old– Constant– Copying
    • So... what is it:Familiarity is the clue(s) we providea user to help digest information.Just because something is familiardoesnt mean that it needs to lookidentical to something. (i.e. Flat vs.Skeuomorphism) or copy anexisting design.
    • Skeumorphic Veneer
    • Flat Veneer
    • Learnability
    • Is the ease of use a user has tolearn a new set of skills or attainnew information.
    • RADIALGRID
    • Radial systems are organized bydirecting all elements to one pointof central focus, that is eitherimplied or depicted.
    • Characteristics of Radial Grids:– Symmetrical– Highly Dynamic– Diverse options for type position– Visually interesting
    • QUESTIONS.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com