In UX Design the principles offamiliarity and learnability arenecessitates for the craft. In thephysical world however they arealso extremely important. Atenant of UX design, is our mostprecious resource is…a users time.
What familiarity is not:– Stale– Old– Constant– Copying
So... what is it:Familiarity is the clue(s) we providea user to help digest information.Just because something is familiardoesnt mean that it needs to lookidentical to something. (i.e. Flat vs.Skeuomorphism) or copy anexisting design.