VISCOM03Visual Communication & Typography: The root of problem solving.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
What you’ll learn in this class:1. Why Familiarity and Learnability are important in design2. Common uses for both in digi...
What you’ll do in this class:1. Draw type from observation.2. Critique your single column axial grids with images.3. Creat...
axialDRAW
a
a
a
a
a
a
a
a
a
a
radialFamiliarity
In UX Design the principles offamiliarity and learnability arenecessitates for the craft. In thephysical world however the...
What familiarity is not:– Stale– Old– Constant– Copying
So... what is it:Familiarity is the clue(s) we providea user to help digest information.Just because something is familiar...
Skeumorphic Veneer
Flat Veneer
Learnability
Is the ease of use a user has tolearn a new set of skills or attainnew information.
RADIALGRID
Radial systems are organized bydirecting all elements to one pointof central focus, that is eitherimplied or depicted.
Characteristics of Radial Grids:– Symmetrical– Highly Dynamic– Diverse options for type position– Visually interesting
QUESTIONS.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
Viscom Week 4
Viscom Week 4
Viscom Week 4
Viscom Week 4
Viscom Week 4
Viscom Week 4
Viscom Week 4
Viscom Week 4
Viscom Week 4
Viscom Week 4
Viscom Week 4
Viscom Week 4
Viscom Week 4
Viscom Week 4
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Viscom Week 4

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Week 4 Covers the design principles of Familiarity and Learnability. And a light introduction to Radial Grids.

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Transcript of "Viscom Week 4"

  1. 1. VISCOM03Visual Communication & Typography: The root of problem solving.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  2. 2. What you’ll learn in this class:1. Why Familiarity and Learnability are important in design2. Common uses for both in digital world3. Radial GridsVC01 | 2013 | Bradford M. Wason | brad@23rd5th.com
  3. 3. What you’ll do in this class:1. Draw type from observation.2. Critique your single column axial grids with images.3. Create new Radial Grids with images.
  4. 4. axialDRAW
  5. 5. a
  6. 6. a
  7. 7. a
  8. 8. a
  9. 9. a
  10. 10. a
  11. 11. a
  12. 12. a
  13. 13. a
  14. 14. a
  15. 15. radialFamiliarity
  16. 16. In UX Design the principles offamiliarity and learnability arenecessitates for the craft. In thephysical world however they arealso extremely important. Atenant of UX design, is our mostprecious resource is…a users time.
  17. 17. What familiarity is not:– Stale– Old– Constant– Copying
  18. 18. So... what is it:Familiarity is the clue(s) we providea user to help digest information.Just because something is familiardoesnt mean that it needs to lookidentical to something. (i.e. Flat vs.Skeuomorphism) or copy anexisting design.
  19. 19. Skeumorphic Veneer
  20. 20. Flat Veneer
  21. 21. Learnability
  22. 22. Is the ease of use a user has tolearn a new set of skills or attainnew information.
  23. 23. RADIALGRID
  24. 24. Radial systems are organized bydirecting all elements to one pointof central focus, that is eitherimplied or depicted.
  25. 25. Characteristics of Radial Grids:– Symmetrical– Highly Dynamic– Diverse options for type position– Visually interesting
  26. 26. QUESTIONS.VC01 | 2013 | Bradford M. Wason | brad@23rd5th.com

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