A basic introduction to the benefits of video sharing and YouTube in a social media strategy, with a focus on the Australian market. Some thoughts on a short term vs long term strategy, the importance of analytics, and a look at what makes Community Channel Australia's most subscribed video blog.
4. hours uploaded per minute.
Jun ‘07 Oct ‘10
40
35
30
25
20
15
10
5
0
Source:
YouTube
Nov 2010
35 hours
a minute
5. in Australia.
7 in 10
about 2 in 3
Source: Nielsen/Alexa/Sysomos
have seen a product
or service video
AU internet users
visit YouTube
30%
30%
20%
10%
0%
of video uploads
are music related
6. There’s more than one ...
1.1%4.4%
81.9% 8.8%
Source: Sysomos
42%58%
share
of
market
9. What can video sharing achieve?
Extend brand
website
Give a brand
personality
Build brand
community
Customer
support
Engage beyond
the 30 sec TVC
Real-time
market research
14. Great answers start
from good questions.
Which business areas
should I support?
Who will manage it?
What do I want
to say?
How does it work with
my other comms channels?
Is video the right tool
to reach my objectives?
15. A simple four-step plan.
Develop strategy
and objectives
Create or source
content
Implement and
manage
Measure and
evaluate