Channelling Your Inner Tube - YouTube in Social Media

2,197 views
1,915 views

Published on

A basic introduction to the benefits of video sharing and YouTube in a social media strategy, with a focus on the Australian market. Some thoughts on a short term vs long term strategy, the importance of analytics, and a look at what makes Community Channel Australia's most subscribed video blog.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,197
On SlideShare
0
From Embeds
0
Number of Embeds
121
Actions
Shares
0
Downloads
69
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Channelling Your Inner Tube - YouTube in Social Media

  1. Hi! http://www.youtube.com/watch?v=gon7dWLwsxI
  2. Some huge numbers...
  3. hours uploaded per minute. Jun ‘07 Oct ‘10 40 35 30 25 20 15 10 5 0 Source: YouTube Nov 2010 35 hours a minute
  4. in Australia. 7 in 10 about 2 in 3 Source: Nielsen/Alexa/Sysomos have seen a product or service video AU internet users visit YouTube 30% 30% 20% 10% 0% of video uploads are music related
  5. There’s more than one ... 1.1%4.4% 81.9% 8.8% Source: Sysomos 42%58% share of market
  6. Media advertising options. homepage advertising
  7. Media advertising options. in-video ads
  8. What can video sharing achieve? Extend brand website Give a brand personality Build brand community Customer support Engage beyond the 30 sec TVC Real-time market research
  9. What do viewers expect from you? GREAT CONTENT.
  10. Viral or ‘strategic’ content? SHORT TERM. VIRAL CONTENT
  11. http://www.youtube.com/watch?v=dF3WfHWzzOU
  12. STRATEGIC CONTENT LONGER TERM. Viral or ‘strategic’ content? http://www.youtube.com/watch? v=OWNvNrv3VwE
  13. Great answers start from good questions. Which business areas should I support? Who will manage it? What do I want to say? How does it work with my other comms channels? Is video the right tool to reach my objectives?
  14. A simple four-step plan. Develop strategy and objectives Create or source content Implement and manage Measure and evaluate
  15. Tools are your friends. bradtrichardson
  16. Tools are your friends.
  17. Videos have rights too, you know...
  18. Measurement is crucial. 9.58s...is that good? Image source: friskytuna
  19. Measuring and monitoring. traffic and source attention
  20. Measuring and monitoring. sentiment profile location
  21. 7 lessons from communitychannel.
  22. 1. Engage your community.
  23. 2. Link your tools.
  24. 3. Think long-term. 50 months and 253 videos to overnight success.
  25. 4. Focus on what you do best.
  26. 5. Be honest.
  27. 6. Keep it punchy.
  28. 7. Update regularly.
  29. Resources for inspiration. http://www.youtube.com/YTShowAndTell
  30. Resources for inspiration. http://www.youtube.com/user/bradtrichardson
  31. youtube.com/eurorscg youtube.com/user/ bradtrichardson brad.richardson@ eurorscg.com.au @bradtrichardson @

×