Intuit relies on deep analysis to measure and optimize online campaign effectiveness, improve user experience, and increase customer retention. However, it was spending millions of dollars on multichannel marketing campaigns without knowing which elements of those campaigns were contributing to the bottom line. By analyzing cookie and website data, Intuit was able to conduct better ad targeting and price/volume analysis, understand customer behavior, customize offerings, increase customer satisfaction, and maximize revenue.
Brad Terrell, VP & General Manager, Digital Media at Netezza, and Arup Ray, Director, Data Warehousing & Business Intelligence Development and Architecture at Intuit, present on:
- Using advanced analytics to drive better decisions for multichannel marketing campaigns.
- Learning the benefits of more precise, targeted marketing.
- Discovering where customers are in the ad funnel and how to target them appropriately.
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