- Username bradterrell
- Follow
- Name Brad Terrell
- Location Boston, MA, United States
- Work VP & General Manager, Digital Media at Netezza
- Industry Technology / Internet
- About I’m VP & General Manager of Digital Media at Netezza, whose data warehouse appliances power terabyte-scale data analysis for many innovative digital media firms. Before joining Netezza, I led digital media initiatives at Endeca, co-founded two startups, and helped design and launch products including the Spyglass Mosaic web browser and IBM PowerPC microprocessor. I have an MBA from MIT Sloan and a computer science degree from Rice University. My favorite topics involve the intersection of digital media, computing, and market strategy. I blog about these topics at http://datadrivesmedia.com.
- Website datadrivesmedia.com
- Tags analytics, data analysis, optimization, advertising, response, targeting, campaign, performance, segmentation, data mining, data warehouse
- Joined Jan 09
- Presentation 1, Documents 0
- Following 1, Followers 1
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