Brad Terrell

    • Boston,MA, United States
  • Work VP & General Manager, Digital Media at Netezza

  • Industry Technology / Software / Internet

  • Website

    datadrivesmedia.com

  • About I’m VP & General Manager of Digital Media at Netezza, whose data warehouse appliances power terabyte-scale data analysis for many innovative digital media firms. Before joining Netezza, I led digital media initiatives at Endeca, co-founded two startups, and helped design and launch products including the Spyglass Mosaic web browser and IBM PowerPC microprocessor. I have an MBA from MIT Sloan and a computer science degree from Rice University. My favorite topics involve the intersection of digital media, computing, and market strategy. I blog about these topics at http://datadrivesmedia.com.
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advertising analytics aol aol advertising attribution analysis behavioral targeting campaign data analysis data warehouse funnel-aware messaging intuit media planning netezza optimization website analysis yield management yield optimization …less

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