Your SlideShare is downloading. ×
Publicis Nestle Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Publicis Nestle Presentation

789
views

Published on

Nestle Dolce Gusto intern campaign.

Nestle Dolce Gusto intern campaign.


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
789
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
44
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. A Cricket Presentation
  • 2. The Flavor-Focused Occasionalist• Doesn’t drink coffee daily• Drinks coffee as an occasional boost or treat• Enjoys the taste of flavored and enhanced coffee• Females, ages 25-34• 50% live in either the Great Lakes area, the Northeast or California
  • 3. Our ObjectiveExpand our knowledge to come up with an insight which would lead us to the best strategy and asuccessful media plan for this target  
  • 4. A successful strategy & media plan will:• Create awareness about Nescafé Dolce Gusto• Connect with our target• Position Nescafé Dolce Gusto as a gift option
  • 5. The Flavor-Focused Occasionalist• Learn what the Flavor Focused Occasionalist enjoys about drinking coffee• Discover how coffee fits into their lives• Find out how they feel about coffee-shop culture
  • 6. Quantitative• 34% feel sophisticated, trendy, & mature while drinking coffee• 53% would try new flavors at home if available to them• 90% like to experiment with their coffee
  • 7. Culture Craver• Culture Craver (k!l-ch!r kr"v-!r) noun – Someone who has a strong desire or need to explore a wide range of characteristic features of everyday existence shared by people in a place or time through self-education and investigation.• A Culture Craver is someone who likes to find out something about everything by observing, questioning, and experimenting.
  • 8. InsightCulture Cravers live naturally inquisitive lifestylesand love to try new things
  • 9. Jenny Thompson
  • 10. StrategicOptions Coffee for Dummies Coffee Coffee as a Personality Social Catalyst Culture Craver Energy The Coffee Booster Treat
  • 11. Indulge your curiosity with Nescafe Dolce Gusto.
  • 12. ManifestoWe love to love. Every day. It’s a state ofdaily infatuation. We see, we feel & wemust have. So we speak in superlatives. We’re prone to hyperbole.
  • 13. Manifesto“That is the most adorable dog I’ve ever seen”“This is the best chocolate cake I’ve ever had!” “That is the cutest jacket ever!” “Girl, I love your shoes!” “I love this place!” “I love that dress!” “I love your hair!”
  • 14. Manifesto Love, love, love. We mean it when we say it, because we feel it when we see it.
  • 15. Manifesto It’s not a lack of sincerity. It’s notmeant to be disingenuous. We’re just lovers who love to discover.
  • 16. Manifesto We can’t help it.We have to have the best thing ever, every day.
  • 17. Manifesto That’s why Dolce Gusto provides the chillest, the boldest, the hottest, therichest, and the most indulgent coffee experience ever. Every day.
  • 18. Manifesto Dolce Gusto. Brewing daily infatuation.
  • 19. Creative
  • 20. Dolce GustoBrewing Daily Infatuation
  • 21. Aesthetic
  • 22. Questions?

×