Using Technology To Engage Citizens

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Welcome to the Citizen-Centric world. Public-facing institutions live here. In this world, it is critical to begin taking steps that open up the door to interactivity. In this presentation to the National League of Cities, I show a few examples of what greater interaction might look like. These are baby steps, but they can add up to big change. (A co-presenter covered social media, so I purposefully leave that out.)

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Using Technology To Engage Citizens

  1. 1. Ready?<br />Welcome ToThe Citizen Centric World<br />Brad Rourke, The Mannakee Circle Group<br />www.mannakeecircle.com<br />
  2. 2. Things Are Changing<br />Demography<br />Different expectations<br />Deeply personalized products<br />Focus on me, not you<br />Physical World<br />Cheap mobile communications<br />Networked institutions<br />Individual access<br />Brad Rourke, The Mannakee Circle Group<br />www.mannakeecircle.com<br />
  3. 3. Old<br />New<br />Institutions do things for people<br />Information generated by, accessible to and distributed by experts and officials<br />Institutions operate in a defined geographic space at specific times <br />Accountability is to institutionally defined metrics <br />People do things for themselves; institutions facilitate<br />Information generated by, accessible to and distributed by anyone<br />Individuals operate on their own schedule with little regard for geography<br />Transparency – individuals judge accountability based on own metrics <br />The Citizen-Centric World<br />Brad Rourke, The Mannakee Circle Group<br />www.mannakeecircle.com<br />
  4. 4. Spectrum Of Public Participation<br />Brad Rourke, The Mannakee Circle Group<br />www.mannakeecircle.com<br />
  5. 5. Common Online Responses<br />Agendas Online<br />Forms Downloadable<br />Publications Available<br />Online Survey<br />Directory and Email<br />Video Online<br />Brad Rourke, The Mannakee Circle Group<br />www.mannakeecircle.com<br />
  6. 6. Rockville, MD<br />Forms<br />Top News<br />Calendars<br />Search<br />Services<br />Themes<br />How?<br />Pointers<br />Brad Rourke, The Mannakee Circle Group<br />www.mannakeecircle.com<br />
  7. 7. Low Cost External Assets<br />Facebook Page<br />Twitter Account<br />Flickr<br />YouTube channel<br />Blogs<br />Brad Rourke, The Mannakee Circle Group<br />www.mannakeecircle.com<br />
  8. 8. Next Steps: Interaction<br />www.mannakeecircle.com<br />Brad Rourke, The Mannakee Circle Group<br />Fill Out Forms<br />Make and Track Service Requests<br />Mobile Access<br />Blogs<br />Forums<br />Better Search Tools<br />Open Interactions<br />Mindset Shift From Inward To Outward<br />
  9. 9. Montgomery County, MD<br />www.mannakeecircle.com<br />Brad Rourke, The Mannakee Circle Group<br />
  10. 10. Canberra, Australia<br />www.mannakeecircle.com<br />Brad Rourke, The Mannakee Circle Group<br />
  11. 11. Rockville Central<br />Brad Rourke, The Mannakee Circle Group<br />www.mannakeecircle.com<br />
  12. 12. Evanston, IL<br />www.mannakeecircle.com<br />Brad Rourke, The Mannakee Circle Group<br />
  13. 13. Palo Alto, CA<br />www.mannakeecircle.com<br />Brad Rourke, The Mannakee Circle Group<br />
  14. 14. The United States<br />www.mannakeecircle.com<br />Brad Rourke, The Mannakee Circle Group<br />
  15. 15. New York State<br />www.mannakeecircle.com<br />Brad Rourke, The Mannakee Circle Group<br />
  16. 16. Toronto, Can.<br />www.mannakeecircle.com<br />Brad Rourke, The Mannakee Circle Group<br />
  17. 17. Lo Tech Approach To High Tech<br />www.mannakeecircle.com<br />Brad Rourke, The Mannakee Circle Group<br />. . . A mindset shift does not have to cost a bundle . . .<br />
  18. 18. Harrisonburg, VA<br />Brad Rourke, The Mannakee Circle Group<br />www.mannakeecircle.com<br />
  19. 19. Harrisonburg, VA<br />“Stats: 7 Hours, 158ppl+, 120 orgs+, 34 sessions, 23 reports online in blog (as of now).Budget? $16 for orange fabric. $14 for name tags. Everything else donated.”<br />Mayor’s Sustainability Summit<br />Mayor Kai Degner<br />Brad Rourke, The Mannakee Circle Group<br />www.mannakeecircle.com<br />
  20. 20. Challenges<br />www.mannakeecircle.com<br />Brad Rourke, The Mannakee Circle Group<br />Different abilities and access<br />Organization and management<br />Neutrality, focus, and openness<br />Existing rules<br />Mindset<br />
  21. 21. . . . Questions?<br />Brad Rourke, The Mannakee Circle Group<br />www.mannakeecircle.com<br />
  22. 22. www.mannakeecircle.com<br />Brad Rourke, The Mannakee Circle Group<br />Brad Rourke<br />President, The Mannakee Circle Group<br />www.mannakeecircle.com<br />rourke@mannakeecircle.com<br />@BradRourke<br />blog.bradrourke.com<br />

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