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RS4 Marketing Group


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The RS4 Marketing Group is a Toronto based consulting firm to small and medium businesses focused on helping clients grow their business through more effective marketing and strategic planning.

The RS4 Marketing Group is a Toronto based consulting firm to small and medium businesses focused on helping clients grow their business through more effective marketing and strategic planning.

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  • 1. RS4 Marketing Group Strategic Planning & Marketing Strategy1
  • 2. Are you…..  Looking to take your business to the next level?  Uncertain about how to navigate these challenging business conditions?  Managing a business that needs better processes & procedures?  Getting the returns you should from your investment in marketing?  Having trouble closing new business?  Lacking real innovation on your business?  If so, then we can help……. 22
  • 3. About Us…..  A Toronto based consulting firm established in 2007  Serving small and mid-sized growth oriented companies  Specializing in strategic planning & marketing solutions  Providing cost effective expertise to multiple industries  Executive level business management experience  Extended network of specialized resources  Applying leading edge business practices to client problems3
  • 4. Contact Info: Office (416) 435-5290 Bio for Brad Munro Email: Twitter: @RS4Marketing Background: Brad Munro is a business professional with over 25 years experience in both the consumer packaged goods and telecommunications industries. Brad has held progressively senior management roles with some of the best customer driven organizations in Canada such as Kraft Foods, Molson Breweries, Rogers Communications and Bell Canada. With extensive new product development experience under his belt Brad has excellent business acumen and customer insight. He is a strategic thought leader with a proven track record of building shareholder value by providing innovative solutions to customer problems in the telecommunications/wireless industry. Relevant Experience: • Completed market research study for BC based manufacturing client • Completed website redesign and SEO project for client • Secured national distribution with The Source for New Brunswick based energy management client • Completed strategic & operational plan for Mobilicity to enter the business segment in Canada • Consultant/contractor to MTS Allstream to develop the wireless MVNO product & pricing strategy • As Vice President & General Manager at Rogers Cable he successfully managed the growth of the broadband data business from 500K to 700K subscribers (40% growth) in two years • Managed the sales & marketing function for Bell ExpressVu’s VDSL wireline video business and successfully grew the revenue line from $0.5M to $10M in revenue in three years • Was responsible for over $300M in annual revenue for Bell Mobility’s consumer division • Holds a Masters of Business Administration (MBA) degree from Queen’s University • Adjunct professor of marketing at McMaster ,York University & Seneca College • Past Co-Chair of the York Technology Association Marketing Peer Group4
  • 5. Diverse Client Base ExecuSpace Inc5
  • 6. Project Portfolio6
  • 7. How We Can Help…  Define & size new market opportunities  Develop & facilitate strategic planning process  Conduct competitive intelligence & analysis  Develop pricing strategy & models  Conduct market research (qualitative & quantitative)  Develop new product concepts  Conduct innovation workshops & ideation sessions  Conduct marketing training workshops  Create new business momentum!7
  • 8. How We Do It – 4 Point Process (1) (2) (3) (4) Research/ Ideation Plan Execution Analysis •Customer Research •Brainstorming •Business Plan •Prioritize Activity Session • Secondary Research •Cross Functional •Organization Focus •Customer Input •Product Lifecycle •Dedicate Resources Feedback Analysis •Financial Analysis •Track & Measure •Employee Input •Competitive Analysis •Market Forecasts •Customer Feedback •Channel Partners •Employee Feedback •Issues/Risk •Enhance & Improve •Business Partners Assessment •Market Analysis Processes •Go/No Go8
  • 9. Why We’re Qualified  Multiple industry experience  Broad perspective of business solutions  Leading edge business practices & discipline  Executive level management experience  Strong strategic and operational skills  Extensive new product development experience  Telecom, technology & consumer packaged goods  Proven track record of revenue/business growth  Extensive experience facilitating management team discussions and planning9
  • 10. Client/Project Testimonials “Brad was a pleasure to work with in developing creative solutions and putting together a final product that helped generate new business for our company. I would recommend Brad and the RS4 Marketing Group to anyone looking for strategic marketing input as well as exceptional execution.” Andre De Verteuil, VP Mobile Solutions ITS “The RS4 Marketing group provided great strategic insight and tangible recommendations that I am currently implementing. I would highly recommend Brad Munro to any company/manager that is looking to expand their business or needs help in marketing their product or service. Bob Harris, President Execuspace Inc. “Brad has an excellent mix of strategiser and implementer. As a business partners Brad was exceptional at articulating his needs so that IT could deliver the required solution with minimal change request. We implemented many projects as a team that contributed to increased sales and revenue.” Lina Lawrence, Director IT Services, MTS Allstream10
  • 11. Contact Info RS4 Marketing Group 45 Sheppard Ave. East Suite 900 Toronto, ON M2N 5W9 Phone: (416) 435-5290 Email: URL Blog