Purpose Driven Social Media

Purpose Driven Social Media
What are you doing here?
Presented by: @BradleyWill

What is Social Media
WIKIPEDIA: Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audios. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.
BETTER DEFINITION: Social media means consumers have been given a larger seat at the table. And they’re never going back. -@bobinmotion

3 Numbers That Should Make You Think
13 hours - amount of video uploaded to YouTube every minute.
77% - percentage of active Internet users who read blogs.
1,928% - percentage growth of Twitter in the US from June ’08 to June ’09, now reaching a total of 21 million monthly unique visitors.

What You Can Do In Social Media
Build Relationships
Increase Sales
Social Equity/Brand Equity
Listen to Customers
Protect Your Brand
Create Raving Fans
Partnerships
Drive Traffic
Have a Blast

Facts About Your Business
Your customers will shop for the best price.
Relationship > price
With good relationships, customers will inform you that they want something better before leaving.
Without a relationship your business goes nowhere.
Whoever tells the best story wins.

“If you don’t know where you are going, any road will get you there.”

Finding Your “Sweet Spot”
What can I be the best in the world at? (Your god-given talent)
What do I deeply love to do? (What you are passionate about)
What drives my economic engine? (What you are well paid to do)

Find Your Talents
What can I be the best in the world at? (Your god-given talent)
Also look at the brutal facts of what you will never be the best in the world at.
Questions to ask yourself to help find your hidden talents:
What do you currently do for free that other people get overly excited about?
In what situations do you find yourself the most creative?
What do other people compliment you on often?
What frustrates me and what can I fix?
What were you born to do?

Passion Into Profits
What do I deeply love to do? (What you are passionate about)
How many of you actually love what you do?
Questions to ask yourself to help find your passion:
What things do you absolutely love doing that put a big old smile on your face?
What you would do if no one ever knew about it and you never got paid for it?
What things made you incredibly happy as a child?
If you were to pick any volunteer activity, what would you do?
If you were to check out 3 types of books at the library, what would they be about?

What is the Secret to Sellingthrough Social Media?
We do business with people, businesses and brands that we know, like and TRUST.
How do you create that TRUST online?
Authenticity (Watch Story)
Key to this game: Turn strangers into friends and friends into customersraving fans.
Don’t be that guy!

Define Your Customer
Who is your audience? (Get very clear on this)
What are they talking about?
What activities do they like to do?
Where do they hang out? Online and offline.

Return On Engagement
Your results are determined by how well you engage your audience.
Give people a reason to be part of something.
Lead with value
Create community

Check Your Traffic Sources
Traffic can be immediate measure of your influence in social media.
Where is your traffic coming from?

Case Study: Wine Library
Gary Vaynerchuk Launched Wine Library TV in 2006 as a passionate online “Wine Show”
This is watched by 90,000 viewers monthly.
Went from $4 million to $45 million business.
In March 2009, Vaynerchuk signed a 10-book deal with HarperStudio for over $1,000,000
This is ALL because of Social Media (mixed with Gary’s passion for wine)

Case Study: Mountain Dew
Mountain Dew sent these boxes to 50 people who recorded a video on 12Seconds.tv
Fans choose new flavor
Tons of content for Mtn Dew
Showcases “raving fans”

Case Study: Moonfruit
Randomly giving away 10 MacBook Pros in 7 days for anyone who tweets about #Moonfruit
Traffic to their website increased 600% and the number of users doubled.
Can’t buy that kind of traffic

Case Study: Lynn Schuerell
Recorded video series called "Face Reading for Facebook", read faces of some of Facebook's most popular individuals and tagged them in videos
Followers of "faces" in videos saw videos
Attracted over $30,000 in new business in less than one month from curious video watchers

Are People Talking About Your Company?

Now’s The Time to Tell Your Story
Follow your passion
Pump out great content
Cutting edge tools
Internet is here to stay
Incredible reach

Make Me One Promise

Do What You Love!

The best customers chase you…
Get more sales, better brand recognition, raving fans, and slash your marketing costs by building your brand through social media today.
http://SocialMediaAltitude.com

Questions
blog: BradleyWill.com
facebook: facebook.com/BradleyWill
twitter: twitter.com/BradleyWill
email: brad@BradleyWill.com

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Purpose Driven Social Media

by Bradley Will on Jul 24, 2009

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Purpose Driven Social Media — Presentation Transcript