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Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
Gbk Overview With Case Studies
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Gbk Overview With Case Studies

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  1. “ The Difference Between Ordinary and Extraordinary is that Little Extra…”
  2. AGENDA <ul><li>GBK Company Overview </li></ul><ul><li>Grand Opening Overview </li></ul><ul><li>GBK Case Studies </li></ul><ul><li>References </li></ul>
  3. <ul><li>GBK Productions is a Fundraising & Special Events company dedicated to providing high quality, tailor-made service to its individual clients </li></ul><ul><li>GBK Productions is known for integrating the Entertainment & Non-Profit industries to create unique and memorable high-profile National & International Events that maximize its clients brand-building efforts </li></ul>GBK Company Overview (cont.)
  4. GBK Company Overview (cont.) <ul><li>GBK Productions award winning gift bag suites are renowned for the quality of products acquired, high profile celebrities and sought-after national press that attend each and every event </li></ul><ul><li>GBK Productions won Best Gift Suite Award in 2006 and created one of the highest valued Celebrity Gift Bags for the 2007 Emmy’s – valued at over $100K </li></ul><ul><li>Long standing celebrity and media relationships make GBK Productions a valuable part of any team! </li></ul>
  5. <ul><li>Celebrities that have attended GBK Productions gift suites include Leonardo Di Caprio, Forrest Whitaker, Helen Mirren, Ben Affleck, Ryan Seacrest, Debra Messing, Charles Barkley, Magic Johnson, Geena Davis, Robin Williams, and the list certainly goes on… </li></ul><ul><li>Visit us at WWW.GBKProductions.com for more detailed information and schedule of upcoming events </li></ul>GBK Company Overview (cont.)
  6. GBK Company Overview (cont.) <ul><li>Value-added services for grand opening </li></ul><ul><ul><li>Create Celebrity Gift Bag Suite </li></ul></ul><ul><ul><ul><li>Source premium products and celebrity outreach </li></ul></ul></ul><ul><ul><li>Exclusive media partnerships </li></ul></ul><ul><ul><ul><li>Leverage partnership with TMZ.com and younghollywood.com </li></ul></ul></ul><ul><ul><ul><ul><li>Create and package a complete behind the scenes look inside grand opening event </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Follow high-profile celebrities through the property </li></ul></ul></ul></ul><ul><li>2008 Celebrity Gift Bag Suites </li></ul><ul><ul><li>GBK Productions will feature MGM Grand at Foxwoods in all upcoming high profile gift suites include: Golden Globes, Sundance, Super Bowl, NBA-All Star and Oscars </li></ul></ul><ul><ul><ul><li>Featured on step and repeat </li></ul></ul></ul><ul><ul><ul><li>Opportunity to invite celebrities to attend grand opening event </li></ul></ul></ul><ul><ul><ul><li>Provide exclusive packages to celebrities that attend gift suite </li></ul></ul></ul><ul><ul><li>Valued at $75K for all events plus over 500M+ media impressions per event </li></ul></ul><ul><li>GBK also gives back… </li></ul><ul><ul><li>GBK will donate 20% of profits to charity of choice </li></ul></ul><ul><li>“ The Difference Between Ordinary and Extraordinary is that little Extra… </li></ul>
  7. CASE STUDIES Eva Longoria - PADRES Contra El Cancer JC Penny Jam Evening at the Osbourne’s with Elton John
  8. Case Study: PADRES Contra El Cancer <ul><li>Assignment </li></ul><ul><ul><li>To work with Eva Longoria to create a highly exclusive event and fundraiser for her charity Padres Contra El Cancer on Wisteria Lane – The Set of Desperate Housewives at Universal Studios </li></ul></ul>
  9. Case Study: PADRES Contra El Cancer (cont.) <ul><li>Activation </li></ul><ul><ul><li>Planned, visualized and executed every operational aspect of the event including: entertainment, décor, menu planning and catering for 1000 people, ticket sales, live auction donations and structure, security, sound, transportation and run of show </li></ul></ul>
  10. Case Study: PADRES Contra El Cancer (cont.) <ul><li>Managed and resolved all logistical aspects associated with executing an event on a functional set </li></ul><ul><ul><li>Solved for not being able to attach décor or remove any pre-established set to easily create ambiance </li></ul></ul><ul><ul><li>Developed space and sound that allowed all guests to have the same access to entertainment and live auction </li></ul></ul><ul><ul><ul><li>Used 18 Screens and 24 speakers with closed circuit video to feature Red Carpet where guests could not only see celebrities, but themselves at times </li></ul></ul></ul><ul><ul><li>Created a red carpet viewing experience that gave feeling of exclusive environment while maintaining the celebrity flow into event </li></ul></ul><ul><ul><li>Identified plan to transport guests to Wisteria Lane via studio lot tour shuttle </li></ul></ul><ul><ul><ul><li>Kicked off VIP experience with Champagne Shuttle Service and engaged attendees with video on the positive contributions of PADRES Contra El Cancer </li></ul></ul></ul>
  11. Case Study: PADRES Contra El Cancer (cont.) <ul><li>Accomplishments </li></ul><ul><ul><li>Raised almost $1M for PADRES Contra El Cancer with experiential auction items such as: </li></ul></ul><ul><ul><ul><li>Date with Eva Longoria going for $100K </li></ul></ul></ul><ul><ul><ul><li>Lunch with Lance Armstrong going for $50,000 </li></ul></ul></ul><ul><ul><ul><li>Other items included a unique trip to Europe that money could not typically buy </li></ul></ul></ul><ul><ul><li>Collaborated to secure 35 Media Outlets to attend the event, which generated a great deal of incremental press </li></ul></ul><ul><ul><li>Increased attendance from prior year by 40% </li></ul></ul><ul><ul><li>Generated an increase in revenue raised vs. prior year by over 200% </li></ul></ul>
  12. Case Study: JC Penny Jam <ul><li>Assignment </li></ul><ul><ul><li>Develop all aspects of a charity event and VIP after party for JC Penny to raise awareness and generate revenue in support of the JC Penny After-school Fund to help under-privileged children </li></ul></ul>
  13. Case Study: JC Penny Jam (cont.) <ul><li>Activation </li></ul><ul><ul><li>Created concept for concert featuring popular artists </li></ul></ul><ul><ul><li>Collaborated with talent managers to secure artists for concert appearance at the Shrine Auditorium </li></ul></ul><ul><ul><ul><li>Featured artists: Andrea Bocelli, Martina McBride, Kenny Chesney, 3 Doors Down, Sting and more… </li></ul></ul></ul><ul><ul><li>Managed all aspects of the event including designing invites, VIP Ticket Sales and tracking, run of show </li></ul></ul><ul><ul><li>Envisioned and coordinated VIP after-party for 1500 people at the Shrine Auditorium, including menu design and service implementation, space décor and entertainment </li></ul></ul>
  14. Case Study: JC Penny Jam (cont.) <ul><li>Accomplishments </li></ul><ul><ul><li>Delivered 100% of revenues to the JC Penny After-school Fund in the amount of ~$2.7M </li></ul></ul>
  15. Case Study: Evening at the Osbourne’s with Elton John <ul><li>Assignment </li></ul><ul><ul><li>Retained by Sharon Osbourne to establish the Sharon Osbourne Colon Cancer Foundation with a launch event and fundraiser targeted to raise $250K </li></ul></ul>“ Thank you Gavin for putting on a wonderful $100,000 event for the Launch of my new charity on a $50,000 Budget. You are the master at getting something for nothing. I am pleased to say we raised $800,000 in one evening. I will use you time & time again.” - Sharon Osbourne- Sharon Osbourne Colon Cancer Foundation
  16. Case Study: Evening at the Osbourne’s with Elton John <ul><li>Activation </li></ul><ul><ul><li>Planned, visualized and executed every operational aspect of the event including: décor, menu planning and catering, ticket sales, live auction donations and structure, security, valet and run of show </li></ul></ul><ul><ul><ul><li>Secured Wolfgang Puck to personally cater the event </li></ul></ul></ul><ul><ul><ul><li>VIP tables of 10 for $25K each </li></ul></ul></ul><ul><ul><ul><li>Live auction donations were priceless, unique experiences </li></ul></ul></ul><ul><ul><li>Recommended hosting the event at the Osbourne home in Beverly Hills to generate media buzz and high profile celebrity interest </li></ul></ul>
  17. Case Study: Evening at the Osbourne’s with Elton John <ul><li>Activation (cont.) </li></ul><ul><ul><li>Secured talent to perform and chose honorees for Humanitarian Award </li></ul></ul><ul><ul><ul><li>Co-host: Elton John </li></ul></ul></ul><ul><ul><ul><li>Performer: Tony Bennett </li></ul></ul></ul><ul><ul><ul><li>Honorees: Justin Timberlake and Elizabeth Taylor </li></ul></ul></ul><ul><ul><li>Pitched, secured and managed media coverage pre, during and post event </li></ul></ul><ul><li>Accomplishments </li></ul><ul><ul><li>Executing event at home of the Osbournes during taping of ”The Osbournes” on MTV generated incremental media impressions </li></ul></ul><ul><ul><li>Exclusive event for 260 people sold out within a week of delivering invitations creating demand and driving incremental donations </li></ul></ul><ul><ul><li>Exceeded established revenue goal by over 200% </li></ul></ul><ul><ul><ul><li>Generated $850K for charity via ticket sales and live auction </li></ul></ul></ul>
  18. GBK Productions - References <ul><li>Sharon Osbourne </li></ul><ul><li>Founder, Sharon Osbourne Colon Cancer Foundation </li></ul><ul><li>310.859.7761 </li></ul><ul><li>Howard Bragman </li></ul><ul><li>President, Fifteen Minutes </li></ul><ul><li>323.556.9700 </li></ul><ul><li>Charles Ogilvie </li></ul><ul><li>Director, Virgin America </li></ul><ul><li>213.955.5800 </li></ul>
  19. GBK Productions – References (cont.) <ul><li>Rose Odeh </li></ul><ul><li>CMO, World Poker Tour </li></ul><ul><li>323.330.9881 </li></ul><ul><li>Craig Nabat </li></ul><ul><li>President, Freedom Laser Therapy </li></ul><ul><li>310.458.5558 </li></ul><ul><li>Josh Gertler </li></ul><ul><li>President Consensus Planning Group </li></ul><ul><li>213.438.1755 </li></ul>
  20. THANK YOU! “ The Difference Between Ordinary and Extraordinary is that Little Extra…”

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