SURPRISING TRADE SHOW FACTS
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SURPRISING TRADE SHOW FACTS

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U.S. companies invest more than $24-billion annually to exhibit at trade shows. Unfortunately, less than 13% of them even have a plan! Read this to learn how to connect more, do more and sell......

U.S. companies invest more than $24-billion annually to exhibit at trade shows. Unfortunately, less than 13% of them even have a plan! Read this to learn how to connect more, do more and sell more at every trade show!

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  • 1. BECAUSE YOU EXHIBIT AT TRADE SHOWS. BECAUSE YOU LIKELY INVEST A LOT OF MONEY DOING IT. WE THOUGHT THE FOLLOWING facts MIGHT INTEREST YOU...
  • 2. the average u.s. company allocates 21.0 - 31.6% of their annual marketing budget to trade shows and events! Source: Tradeshow Week Magazine Survey. 2011 Statista Study.
  • 3. more than $24 billion dollars is spent annually by u.s. exhibitors for trade shows, yet... Source: 2012 Center for Exhibition Industry Research.
  • 4. 70% of these exhibitors ... set no specific objectives for trade shows! Source: Exhibitor Magazine.
  • 5. 98% of u.s. company marketing personnel have never received one hour of formal trade show exhibition contact qualification or lead training! Source: Tradeshow Week Magazine Survey.
  • 6. 80% of u.s. exhibitors do little or no targeted pre-trade show marketing! Source: CEIR Research ( Center for Exhibition Industry Research )
  • 7. 86% of u.s. exhibit staffers have never received a single hour of TRAINING FOR trade show selling! Source: Exhibit Surveys Trade Show Industry Study.
  • 8. 87% of the leads captured at trade shows are never effectively followed up on! Source: Exhibit Surveys Trade Show Industry Study.
  • 9. 86% of u.s. companies have no organized form of posttrade show PROCESS OR measurement! Source: Exhibitor Magazine Study.
  • 10. IN LESS THAN A DAY... WE CAN SHOW YOU HOW TO MEASURABLY CONNECT MORE, DO MORE AND SELL MORE AT EVERY TRADE SHOW!
  • 11. BRADLEY | BOWERSETT PRODUCERS OF BUSINESS BUILDING EXPERIENCES™ AROUND THE WORLD!
  • 12. WWW.BRADLEYBOWERSETT.COM 615.319.8547