Your Mom Reads My Blog.
Andrew Millikin - St. Michael’s College
Brad J Ward - BlueFuego

Evolution of Communication

Twitter v1.0

Skeptic.

Your Mom My Blog

Communication changes.

The medium changes.

The recruitment game
has changed.

traditional recruitment
methods
1980s until now

a major shift
2004-2009

shift happens.

Created by Andrew Meyers,
Hope College
traditional buy-in:
INDIVIDUAL OUTCOME
“cool idea!” some success, some frustration
staff meeting
“should we do this?”
COMMITTEE
“yeah, we should do this”
BOSS
“hmm, I don’t know”
INDIVIDUAL
“this is too much work”
timeline: 1 month

Created by Andrew Meyers,
Hope College
new buy-in:
INDIVIDUAL OUTCOME
“cool idea!” definite success, little frustration
INDIVIDUAL
“I’m going to try it out”
INDIVIDUAL
“nice. works and costs nothing!”
BOSS
“great work! what’s next?”
timeline: 1 hour

You can only offer so much offline.

print
electronic

st. michael’s college admissions
what we’ve been up to

X

butler university admissions
what we were up to

the email

the metrics

the results

how can you stay on top
• be networking with us on Twitter
• @bradjward and @drewmillikin
• follow a select group of blogs, RSS
• start with bloghighed.org
• read some good books (http://bit.ly/
hebooks)
• keep attending conferences
• check out eduWeb and NACAC
Annual Conference

who has the first
question?

contact us
Andrew Millikin
Office of Admission, St. Michael’s College
amillikin[at]smcvt.edu
twitter.com/drewmillikin
Brad J Ward
Chief Explosion Officer, BlueFuego
brad[at]bluefuego.com
twitter.com/bradjward