social media summit
@bradjward from @bluefuego while at @aikcu for
#smsummit at #psuweb09
:)

Twitter
60 day research of 400 institutional accounts
Compilation of 650 institutional accounts

Twitter
n=650
Private: 281 (43%)
Public: 339 (52%)
Community College: 30 (5%)

Twitter
n=400, 60 day growth
Following: 57.74%
Followers: 70.58%
33.69% average growth in followers from Mar-Apr
27.59% average growth in followers from Apr-May
18% decrease in growth
2.4% decrease in updates

Twitter
Averages for n=650
Following: 254
Followers: 471
Updates: 260

Framework

54% OF TWITTER ACCOUNTS ARE NOT HAVING
ANY @CONVERSATION WITH THEIR FOLLOWERS.

What type of account?
Admissions 44 6.77%
10% 7%
Athletics 47 7.2%
9%
18% Alumni 60 9.2%
7%
PR/News 65 10%
Specific College/ 120 18.5%
Dept
General 314 48.3%
48%
650 100%
Admissions Alumni Athletics
General Acct. Specific College/Dept PR/News

Averages by Type
Type # of Following # of Followers # of Updates
Type 1 174 478 381
Type 2 293 475 204
Type 3 158 336 129
Type 4 216 359 188
Type 5 484 663 291

Ranks by Categories
# of Following # of Followers # of Updates
#1 Type 5 Type 5 Type 1
#2 Type 2 Type 1 Type 5
#3 Type 4 Type 2 Type 2
#4 Type 1 Type 4 Type 4
#5 Type 3 Type 3 Type 3

If there is a type of
account to avoid being,
it’s a Type 3.

Type 5 accounts should
be aspirational for you.

What about Conversation?
Type 1 accounts (RSS) still
have a place in the mix.
People want your content.

Facebook
60 day research on 918 Facebook Fan Pages

Facebook

Facebook

Facebook Growth
April Average Growth: 21.51%
May Average Growth: 12.51% (43.5% decrease)
Cumulative Growth: 36.27%
Wall Posts decreased by 12.25% from April to May
Fan comments increased 9.89% from April to May
Comments per post increased 25.25% from April to May

BlueFuego Formula
A: Likes/Post as a % of Fans
B: Comments/Post as a % of Fans
Total Engagement: (A+B)/# of Fans
Example: If you have 1000 fans and get 10 comments on
your post, you have 1% engagement. If you also got 90
likes on it, you have a 10% engagement.

BlueFuego Formula
Likes Per Post in May: .225% engagement (up 4.23%)
Comments Per Post in May: .071% (up 11.66%)
Total Engagement in May: .296% of Fans

Wall Tab or Other?
58.4% of pages open to a tab other than the Wall.
Pages that open to Wall averaged 57.63% growth.
Pages that open to other tabs averaged 23.78% growth.

Key Takeaways
It’s not your platform.
It’s not how you do it, it’s what you offer.
Open to the conversation.

@bradjward and @fjgaylor
from @bluefuego
HTTP://WWW.BLUEFUEGO.COM