Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
Strategy and Wireframes: Plan or Die
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Strategy and Wireframes: Plan or Die

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My talk at FOWD presenting the different design deliverables involved in presenting strategy leading up to final UI.

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  • you may think that designing right away allows you to move fast, which is awesome. more bucks per hour!

  • result of poor planning. for your site’s users: left feeling awkward and confused

  • deliverables help you to be clear in your communication
  • removes the “aha” moment, but increases success rate. there should be no suprises.


  • Sun-Tzu wrote this great book.
  • get buy-in during the objective parts of the process. speak to early design presentation experiences.





  • what are the deliverables, the process and that flows through a project
  • understanding the problem (and the client)
  • understanding the problem (and the client)
  • understanding the problem (and the client)
  • understanding the problem (and the client)
  • phases of the process. strategy is foundational and each phase builds upon the previous.













  • exploring ideas and building a relationship, if you do the research allows you to immerse and understand the client
  • branding
  • perception - client’s perception of themselves and users’ perception of brand
  • target user
  • competition
  • what does success mean?





  • Shows where the content LIVES
  • RETAIN ACCURACY. these documents should be as true at the end as they are at the beginning. if you have to change any of it, that is your big red flag that should drive you to ask for more money and time.
  • sites are more dynamic now, so this doesn’t work as well any more.
  • wikipedia sitemap























  • Great design guru Bruce Lee says...

  • 1 or 2 person collaboration with a whiteboard
  • Photoshop 960.gs for organized layout

  • Keep sections organized by layers
  • Go as hi-fi as necessary
  • Evolve the approved wireframe into a final design






































  • focus groups + usability testing
  • audit of all the domains in their portfolio














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