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Week 1 - Lecture 1 - The Entrepreneurial Life
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Week 1 - Lecture 1 - The Entrepreneurial Life

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  • 1. Lecture:TheEntrepreneurialLife
  • 2. After studying this chapter, you should be able to… • Define the terms entrepreneur and small business owner, and explain how the terms are related. • Explain the basic characteristics of entrepreneurial opportunities, and give examples of individuals who successfully started their own businesses. • Describe some motivators or rewards for owning your own business. • Identify some of the basic types of entrepreneurs and entrepreneurial ventures.© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–2
  • 3. After studying this chapter, you should be able to… 5. Describe five potential competitive advantages of small entrepreneurial companies compared to large firms. 6. Discuss factors related to readiness for entrepreneurship getting started in an entrepreneurial career. 7. Explain the concept of an entrepreneurial legacy and the challenges involved in crafting a meaningful legacy.© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–3
  • 4. The Contributions of Small Business • Small Businesses:  Represent 99.7% of all firms with employees.  Employ over 50% of employees in the private sector.  Account for 45% of private payrolls.  Generated 60 to 80% of net new jobs in past decade.  Hire 40% of high-tech employees  Represent 97.3% of all exporters.© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–4
  • 5. Who Are Entrepreneurs? • Entrepreneurs are:  A person who starts and/or operates a business.  Individuals who discover market needs and launch new firms to meet those needs.  Risk takers who provide an impetus for change, innovation, and progress.  All active owner-managers (founders and/or managers of small businesses).© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–5
  • 6. What Is a Small Business? • Criteria for Defining Smallness in Business 1. Small in size relative to larger competitors (fewer than 100 employees) 2. Localized business operations (except marketing) 3. Financing supplied by one person or small group 4. Has the potential to become more than a “one-person show”© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–6
  • 7. Entrepreneurial Opportunities • Entrepreneurial Opportunity  An economically attractive and timely opportunity that creates value for interested buyers or end users. • Success Stories  Ace Hotels (Seattle, Washington)  Late Model Restoration (Waco, Texas)  Five Guys Burgers and Fries (Lorton, Virginia)© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–7
  • 8. So You Want to Be an Entrepreneur • Being an entrepreneur:  Is extremely challenging.  Takes undying love and passion to keep going.  Can run in a family.  Can help make the world a better place.  Can make meaning in your life.© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–8
  • 9. EXHIBIT 1.1 Entrepreneurial Incentives© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–9
  • 10. Why People Become Entrepreneurs • Reluctant Entrepreneur  A person who becomes an entrepreneur as a result of some severe hardship. • Refugee  A person who becomes an entrepreneur to escape an undesirable situation.© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–10
  • 11. Is Owning a Small Business a Good Fit for You? 1. Am I passionate about my product or service? 2. What is my tolerance for risk? 3. Am I effective in making decisions? 4. Am I willing to take on numerous responsibilities? 5. Will I be able to avoid burnout?© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–11
  • 12. The Many Varieties of Entrepreneurship • Founder (“Pure” Entrepreneur)  A person who brings a new firm into existence • “Second Stage” Entrepreneur  An administrative entrepreneur who overseas the operations of a ongoing business • Franchisee  An entrepreneur whose power is limited by the contractual relationship with a franchising organization • Entrepreneurial Team  Two or more people working together as entrepreneurs© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–12
  • 13. Small Business Growth Potential and Profits • High-Potential Venture (Gazelle)  Has great prospects for growth • Attractive Small Firm  Provides substantial profits to its owner • Microbusiness  Provides minimal profits to its owner • Lifestyle Business  Permits the owner to follow a desired pattern of living© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–13
  • 14. Artisan Entrepreneurs • Artisan Entrepreneur  A person with primarily technical skills and little business knowledge who starts a business • Characteristics:  Take a paternalistic approach  Are reluctant to delegate  Use few sources of capital  Have a traditional marketing strategy  Focus on personal sales effort  Have a short planning horizon© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–14
  • 15. Opportunistic Entrepreneurs • Opportunistic Entrepreneur  A person with both sophisticated managerial skills and technical knowledge who starts a business • Characteristics:  Broad-based education  Scientific approach to problems  Willing to delegate  Broad view of strategy  Diversified marketing approach  Longer planning horizon  Sophisticated accounting and financial control© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–15
  • 16. Ten Mistakes Made by Startup Entrepreneurs 1. Going it alone. 2. Asking too many people for advice. 3. Spending too much time on product development, not enough on sales. 4. Targeting too small a market. 5. Entering a market with no distribution partner. 6. Overpaying for customers. 7. Raising too little capital. 8. Raising too much capital. 9. Not having a business plan. 10. Overthinking your business plan.Source: Adapted from Rosalind Resnick, “10 Mistakes That Start-Up Entrepreneurs Make,” Wall Street Journal, September 2, 2010, p. B2. http://www.abcbizhelp.net© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–16
  • 17. Women Entrepreneurs • More Women Entrepreneurs  More women than men are starting new businesses  Many businesses are now majority female-owned  Movement of women into nontraditional industries • Problems Facing Female Entrepreneurs  Discrimination and difficulties related to gender  Lack of access to credit  Lack of networking connections  Balancing work and family life© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–17
  • 18. Entrepreneurial Teams • Entrepreneurial Team  Is a two or more people who work together as entrepreneurs on one endeavor.  Is becoming more common.© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–18
  • 19. The Competitive Edge of Entrepreneurs Customer Focus Special Competitive Quality Niche Advantages of Performance Entrepreneurial Firms Innovation and Integrity and Globalization Responsibility© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–19
  • 20. Getting Started • Age and Entrepreneurial Opportunity Early Career Concerns Late Career Concerns 1. Getting an education 1. Fulfilling family responsibilities 2. Gaining work experience 2. Attaining seniority 3. Acquiring financial in employment resources 3. Earning investment in a retirement program 20 25 35 45+ Age Generation Y Generation X Baby Boomers© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–20
  • 21. Millennial Entrepreneurs (Gen-Y) • Have no fear of technology • Are idealistic and optimistic • Are more collaborative • Build elements of community in the business • Start companies while studying entrepreneurship • Fail fast, learn a lot, and keep going© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–21
  • 22. Strong Commitment Strong Internal to the Business Locus of Control (Tenacity) (Self-Reliance) Characteristics of Successful Entrepreneurs Moderate Risk Takers (Financial, Career, Psychic Risks)© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–22
  • 23. Entrepreneurial Characteristics (Timmons and Spinelli) Commitment and Determination Motivation to Excel Leadership Attitudes and Behaviors of Entrepreneurs Creativity, Self- Opportunity Reliance, and Obsession Adaptability Tolerance of Risk, Ambiguity, and Uncertainty© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–23
  • 24. How to Fail as an Entrepreneur 1. Overestimate what you can do 2. Lack an understanding of the market 3. Hire mediocre people 4. Fail to be a team player 5. Be a domineering manager 6. Not share ownership in the business in an equitable way© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–24
  • 25. The Importance of Mentors • Mentors  Are knowledgeable persons who can offer guidance from their experience in a given field.  Teach entrepreneurs what and how to do.  Provide entrepreneurs encouragement when needed.  Show them how to avoid mistakes.© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–25
  • 26. Success in Business and Success in Life • Looking Back At An Entrepreneurial Life  Proper values and actions lead to a good exit.  Evaluating accomplishments • Winning the Wrong Game  The nature of the entrepreneurial endeavor reflects personal goals and values. • Crafting a Worthy Entrepreneurial Legacy  The tangible items and intangible qualities passed on not only to heirs but also to the broader society. • Beginning with the End in Mind© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–26
  • 27. • attractive small firm • entrepreneur • microbusiness • bootstrapping • small business • lifestyle business • entrepreneurial opportunity • artisan entrepreneur • reluctant entrepreneur • opportunistic • refugee • founder entrepreneur • franchisee • entrepreneurial team • high-potential venture (gazelle) • niche market • mentor • entrepreneurial legacy© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use aspermitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. 1–27